Exhibitors Herald (1927)

50 EXHIBITORS HERALD March 19, 1927 •'Kentucky Pride,” the dog tells the story. Drew good. Paper good. Nice picture for Sunday and taken out in the open amid beautiful scenery. New print. Six reels. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Colo. — Small town pat ronage. KENTUCK PRIDE: Special cast — 60%. Very nice picture. J. Farrell MacDonald has sure got our crowd. They look for a good time with him and he has not disappointed us in any picture. This picture will please any small town audience. Seven reels. — A. C. Digney, Peerless theatre, Hartney, Manitoba. Canada. — General patronage. THE MIDNIGHT KISS: Janet Gaynor — 80%. March 6-7. One of the finest Sunday night program pictures I have run in many a day. Entertaining, with some good comedy situations. Janet Gaynor’s is sure going to knock that slogan to pieces. ‘‘Gentlemen Prefer Blondes.” She is a comic star. Seven reels. — O. R. Haus, Scenic theatre, Hastings, Minn. — ^Small town patronage. THE SHAMROCK HANDICAP: Special cast— 18%. March 3. Flavored with all the essence of a good picture and old Ireland plus the romantic musings of the great novelist, Peter B. Kyne. yet she flopped at the box office. Didn’t pay out film rental, let alone advertising or overhead. Paper fair. Print mediocre. A handicap for our bank account, which could not stand many like this and “Paris at Midnight.”— O. R. Oates. Bridge theatre. Petersburg. W. Va.— Small town patronage. SUMMER BACHELORS: Special casWan uary 30-31 and February 1. A fairly g^d picture but not a big special ai it was booked. P'eased 60%. ^A. J. Paul, Royal theatre, Gabon, Ohio. General patronage. SUMMER BACHELORS: Special cast— A very good comedy drama. Will go good in most places. —Ed O. Keene. Oxford theatre. Oxford, Ohio. General patronage. 3 BAD MEN: Special cast-A very good W^t ern ; wonderful scenery. Is good for any theatre. Anyone liking Westerns will be pieced.— A. J. Paul, Royal theatre. Gallon. Ohio.— General pat ronage. THE GOLDEN STRAIN: Kenneth Harlan— February 19. A dandy picture with lots of action. A dandy Indian fight makes it seem like m the olden days. A picture like that will do lots of people good : that is. if they will t^e a lesson from it. Played it on Saturday night instead of Thursday like we should. _ The trains '^re all blocked and it came in a little late. D. D. Purcell, Muse-U theatre, Cortez, Colo.— General pat ronage. STAGE MADNESS; MARRIAGE: Virginia Valli — Both good shows but no drawing power. — Earl V. Seitz, Star theatre, Sandusky, Ohio. — General patronage. THE EVERLASTING WHISPER: Tom MixVery good Western. Good print. Six reels.— J. F. Cass, Cass Opera House, Sumner, la. — General patronage. MORE PAY AND LESS WORK: Special cast — Very funny from start to finish. Print just fair. Seven reels. — J. F. Cass, Cass Opera House, Sumner, la. — General patronage. TONY RUNS WILD: Tom Mix — Just a fair Western, so considered in our house. Good print. Six reels.— J. F. Cass, Cass Opera House, Sumner, la. — General patronage. THE DESERT’S PRICE: Buck Jones — Good Western. Good print. — J. F. Cass, Cass Opera House, Sumner, la. — General patronage. HARD BOILED: Tom Mix — A good Western. Six reels. — Julius Schmidt, Grand theatre, Breese, 111. — General patronage. A MAN FOUR SQUARE: Buck Jones — This one is good. Six reels. — Julius Schmidt, Grand theatre, Breese, 111. — General patronage. DIXIE MERCHANT : Special cast — An exceptionally fine picture of the melodrama type, with a large line of comedy. Well liked here. Print not so good. Six reels. — J. F. Cass, Cass Opera House, Sumner, la. — General patronage. Gotham THOSE WHO DARE: Special cast^A good story of the sea. Good for Friday or Saturday. Seven reels. — G. Carey, Strand theatre, Paris, Ark. — General patronage. Metro-Goldwyn-Mayer TELL IT TO THE MARINES: Lon Chaney— 100%. February 28. Here is a sure winner, playing to capacity and holding for the second week. A genuine comedy, a great production. I believe this to be one of the greatest pictures of ‘‘Rain or Shine” Rain or shine — and who knows today what tomorrow will bring? — pictures listed in “The Box Office Ticker” did the business there credited to them. Exhibitors’ reports giving the percentage ratings used in compiling grand averages stated weather conditions— but tbe figures tell the plain story. the year. Ten reels. — James D. Kennedy, Apollo theatre, Indianapolis, Ind. — General patronage. JOHNNY GET YOUR HAIR CUT: Jackie Coogan — 70%. February 25. Good picture. Pleased 75% of patrons. Fair business. — Thos E. Orr, Princess theatre, Albertville, Ala. — Small town patronage. JOHNNY GET YOUR HAIR CUT: Jackie Coogan — February 25-26. This is as pleasing a picture as you would want to see. The hair cut did not hurt him a bit. We are waiting for his next one. Seven reels. — Leslie Hables, Reel Joy theatre. King City, Cal. — General patronage. THE FLAMING FOREST: Antonio Moreno — ■ 75%. Went over good. Many favorable comments and drew good. Seven reels. — M. W. A. Movies, Brocket, N. D. — General patronage. THE FLAMING FOREST: Special cast — Mighty good picture. Will please all classes. Eight reels. — Earl Somerville, Opera House, Raymond, Minn. — General patronage. EXIT SMILING: Beatrice Lilli<^l4%. February 17-18. Oh ! I didn’t think it was possible to be as sorry as this one, and I am still trying to figure out how anybody could make such a poor picture. They have achieved the impossible in this one, and I would have given 550 if I had paid for it and left it in the can. Don’t run this one if they offer to pay you to run it. Six reels. — E. F. Ingram, Ingram theatre, Ashland, Ala. — Small town patronage. EXIT SMILING: Special cast— Poorest picture ever run in this house. — F. J. Lee, Empress theatre, Glenrock, Wyo. — General patronage. EXIT SMILING: Special cast— February 20. I thought this was a dandy program picture, but some of my crowd thought it was terrible, and they told me so. It ought to please anyone wanting light comedy. Seven reels. — Leslie Hables, Reel Joy theatre, King City, Cal. — General patronage. THE TEMPTRESS: Special cast — 65%. Just an ordinary program picture. Have seen worse and a great many better ones. Metro’s product is not as good this year as last. — ’Thos. E. Orr, Princess theatre, Albertville, Ala. — Small town patronage. THE TEMPTRESS: Greta Garbo — Good high class picture. Probably not the kind that brings ’em in the neighborhood house, but good for any house. — G. J. Ritter, Regent theatre, Bogota, N. J. — General patronage. THE WANING SEX: Norma Shearer — 45%. Did not draw. Poor title and many kicked on the show. — M. W. A. Movies, Brocket, N. D. — • General patronage. THE WANING SEX: Norma Shearer — A delightful comedy. Splendidly divided. — E. W. Swarthout, Palace theatre, Aurora, Ind. — General patronage. LA BOHEME: Special cast— 25%. Oh, what a flop. Could not put it over at regular admission. Sold to us as a special, but it is not a good program picture for small towns. Better lay off this one. The photography poor. Has another unpleasant ending. Just is not the kind of picture our patrons want. — Thos. E. Orr, Princess theatre, Albertville, Ala. — Small town patronage. LOVEY MARY: Bessie Love— 70%. February 27. A very nice little picture. Had the best attendance for many weeks. Had a number of good comments. I would consider the picture good enough for any house. Seven reels. — Wm. Wiske, Community theatre. Redgranite, Wie. — Small town patronage. BLARNEY : Special cast — 84%. December 28. I have just about decided that Metro-Goldwyn hasn’t but one or two even fair pictures in the current group. So far we have played only two good ones, and if they don’t get better will pay for them all and leave them in the can, with one exception (“Exit Smiling,” another M-G-M), this is the biggest piece of limburger ever offered in the form of a celluloid strip. Six reels of raw film stock would have pleased better than this miserable spectacle, and I could have walked the streets again within a month without fear of being mobbed. How much more can we stand from M-G-M ? “The talk of the Industry ?” I’ll say so. Six reels. — E. F. Ingram, Ingram theatre, Ashland, Ala. — Small town patronage. BLARNEY : Ralph Graves — Lay off this. Not a good word for it from our patrons. — M. W. A. Movies, Brocket, N. D. — General patronage. THERE YOU ARE: Conrad Nagel— 35%. February 12. Amusing farce comedy that was pretty well liked. Much better than the title suggests. Six reels. — Wm. Wiske, Community theatre. Redgranite, Wis. — Small town patronage. BATTLING BUTLER: Buster Keaton— 30%. March 2-3-4. This is as good as anything Keaton has made in a long time. We ran it with “The Gorilla Hunt,” which was a show that appealed to men, and our audience of 80 per cent men and boys ate the show up. Went over big for some real laughs. Not worth a fancy price, but a good comedy. Seven reels. — Steve Farrar, Orpheum theatre, Harrisburg, III. — -General patronage. THE BOY FRIEND: Johnny Harron — 50%. Our audience just laughed and laughed, but that’s all there is to the picture. — M. W. A. Movies, Brocket, N. D. — General patronage. THE GAY DECEIVER: Lew Cody— 68%. February 22. This was a good picture. Seven reels. — Mrs. Hulda J. Green, Gem theatre, Greenriver, Utah. — General patronage. PARIS: Special cast — 34%. February 24. This did not draw, and I did not think very good for a neighborhood house. But several of the younger people seemed pleased with it. — L. M. Jones, Arcadia theatre, Vandergrift, Pa. — General patronage. NEVER THE TWAIN SHALL MEET: Anita Stewart — 40%. A fair program picture. Some good comedy that helped put it over. Good photography. Sorry to see Bert Lytell fall from his strong character stuff. Acting very good by the whole cast. Eight reels. — A. C. Digney, Peerless theatre, Hartney, Manitoba, Canada. — General patronage. WINNERS OF THE WILDERNESS: Special cast — February 22. Tim McCoy sure has real support in this picture. A patriotic and historical picture that sure is entertaining. The paper on this one don’t help business, but for this type of a picture maybe it couldn’t be any better, but the picture is as good as the title. Good print. Seven reels. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Colo. — Small town patronage. WINNERS OF THE WILDERNESS: Tim McCoy— Bought for a Western, but it is far from it. A good program picture of its kind. McCoy has the pep and does well on a horse. Hope the rest are Westerns. Metro paper is not satisfactory to me. Seven reels. — G. Carey, Strand theatre, Paris, Ark — General patronage. FAUST : Emil Jannings — February 13. Not suited for a small country town audience. Unless you know what it’s all about it means less than nothing to you. The only favorable comments came from the two school teachers. Lay off of the foreign bunk. Eight reels. — Leslie Hables, Reel Joy theatre. King City. Cal.— General patronage. BARDLEYS THE MAGNIFICENT: John Gilbert— A good picture of its kind, but will not please all. But a good one at that. Did not make film rental, but no fault of picture. Nine reels. — Earl Sommerville, Opera House, Raymond. Minn. — General patronage. TIN HATS: Conrad Nagel — February 11-12. Very good picture, not near the comedy of "Behind the Front,” but the many favorable comments on this one convinced me it pleased most of them. Seven reels. — Leslie Hables, Reel Joy theatre. King City, Cal. — General patronage. TIN HATS : Conrad Nagel — Good picture to fair Sunday business. Don’t pay any fancy price for this one.^ — C. C. Griffin, New Piedmont theatre, Oakland, Cal. — General patronage. Paramount IT: Clara Bow — 75%. A good picture. Nothing like the story, but will draw good business. — Ed O. Keene, Oxford theatre, Oxford, Ohio. — General patronage. IT: Clara Bow — March 1-2. It is there anyway you take it. It drew, it pleased, it made money, it satisfied, it delivered the goods. Nuf ced. Seven reels. — Leslie Hables, Reel Joy theatre, King City, Cal. — General patronage. IT: Clara Bow — February 13-14-15. The finest picture Clara Bow ever appeared in. Everybody praised it highly. No kicks ; business good. The