Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
00057
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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March 19, 1927 EXHIBITORS HERALD 51 neatest little star of the screen, I hope Clara will give us more like this one. A picture for the young folks. — A. J. Paul, Eoyal theatre. Gallon, Ohio. — General patronage. IT: Glara Bow — February 27-2S. Oh, boy! It’s there. Clara, Antonio Moreno and William Austin in a real entertaining and, above all, clean picture. When we booked this picture we had glorious weather, but when we played it, that was the trouble — we had a big snow storm. But, exhibitors, if the weather is great and money is flush, you’ll mop up. as “It’s” a hit and bound to please. Seven reels. — Mrs. Richard A. Preuss, Arvada thatre, Arvada, Colo. — Small town patronage. THE POTTERS: W. C. Fields— 82%. February 28. An extra fine program picture of the “family at home, trouble” type, but is pleasing and makes a very fine Sunday show. Seven reels. — O. R. Haus, Scenic theatre, Hastings, Minn. — Small town patronage. THE POTTERS: W. C. Fields— February 1617. Not worth the money they got from me for this one. Fair program, worth about the minimum you pay for pictures. Seven reels. — Leslie. Hables, Reel Joy theatre. King Glty, Cal. — General patronage. KID BOOTS: Eddie Cantor — 15%. March 4-5. Spent extra money to advertise this and it drew the smallest house this season. Six reels. — G. E. Wendel, O. H. theatre, Smithland, la. — Small town patronage. KID BOOTS: Eddie Cantor — Good comedy. Did not draw, but think when Eddie becomes better known to movie fans he will be a better drawer. — C. C. Griffin, New Piedmont theatre, Oakland, Cal. — General patronage. NEW YORK: Special cast — 65%. February 20. A very good melodrama with plenty of heart interest. Lois Wilson does some mighty fine work in this picture, as well as Ricardo Cortez. This is a picture that will please everyone. Seven reels. — James D. Kennedy, Apollo theatre, Indianapolis, Ind. — General patronage. THE CANADIAN: Thomas Meighan — 45%. February 18-21. Good. Better than most of his recent pictures. Heavy snow both nights reduced the attendance. Tom hasn’t brought ’em in for some time past. Eight reels. — Henry W. Gauding, Lincoln theatre, Pittsburgh, Pa. — General patronage. PARADISE FOR TWO: Richard Dix— 60%. A very good picture. Will draw fair business anywhere on account of star. — Ed O. Keene, Oxford theatre, Oxford, Ohio. — General patronage. LOVE’S GREATEST MISTAKE: Special cast — 40%. Not much to the story (mild entertainment) but the cast is very good, especially Josephine Dunn. She is a coming star. The average person will be pleased with this production. Six reels. — James D. Kennedy, Apollo theatre, Indianapolis, Ind. — General patronage. DESERT GOLD: Special cast — 36%. February 25-26. I wish the seenereeno writer had read Zane Grey’s story of the same name. Maybe he could have made a picture of that. This is a good Western, but it isn’t Zane Grey’s story by several city blocks. They took the name of the book and two white horses and then made up a yarn of their own.— Roy W. Adams. Pastime theatre. Mason, Mich. — General patronage. DESERT GOLD: Special cast — Another good Western from Paramount rating 100 per cent. Seven reels.— Earl Somerville, Opera House, Raymono, Minn. — General patronage. ^N OF THE FOREST: Jack Holt— 89%. February 26. As all Zane Grey stories go over ^ that, with the exception of Born to the West,” this is the best we have had_ in some time. Everybody well pleased, and asking for the next date of another Zane Grey Ingram theatre, Ashland, Ala. — Small town patronage. MAN OF THE FOREST: Jack Holt-70%. March 4-5. An extra good Zane Grey that drew I would call this one of vZ Grey-Jack Holt pictures, xes, we made money on this one, at a time when usually very bad.— S. H. Rich, Rich theatre, Montpelier, Idaho.— General patronage. cast— 75%. December 1 Good program picture. Nothing big but theatre, Albertville, Ala. — Small town patronage. Special cast— 76%. February 1 ■ *j"® pictures we’ve had for a long time. A picture every man in town should s^. Seven reels.Mrs. Hulda J. Green, Gem care, Greenriver, Utah. — General iiatronage. the GREAT GATSBY: Special cast— 70%. lo my e\u*prise, this was a very good picture indeed, and after telling a number of regular O’Hara Entry PATSY RUTH MILLER, Warner Brothers star, nominated by F. J. O’Hara, Community theatre, Elgin, Neb., in Beauty Contest moved by Harry Selk, Scotia, Neb., exhibitor, and seconded by O’Hara and others this week. patrons before playing it that I didn’t think it was so good, was gratified when they informed me it was one of the best we had given them. Lois Wilson is fine in this type role and I don’t blame her for wanting more like it. Lois is too good for the Western stuff, and I think she was justified in her revolt. Seven reels. — E. F. Ingram, Ingram theatre, Ashland, Ala. — Small town patronage. TIN GODS: Thomas Meighan— 60%. February 27. I thought this a good picture. Some complained about the ending. Good acting ; rather slow, like most Meighan subjects, — 'Thos E. Orr, Princess theatre, Albertville, Ala. — Small town patronage. TIN GODS: Thomas Meighan— Don’t know where they get all the hurrah stuff about this one. It’s just a fair program picture, no better and no worse than I could buy for half the money. — C. C. Griffin, New Piedmont theatre, Oakland, Cal. — General patronage. WE’RE IN THE NAVY NOW: Special cast — 35%. February 23-24-25. Just as good as all the boys say. It’s sure there. Be sure you run it. If they don’t get a kick out of this one in your town, bury the town. On account of bad weather and roads, did not do much on it. Six reels. — O. R. Haus, Scenic theatre, Hastings, Minn. — Small town patronage. WE’RE IN THE NAVY NOW: Special cast— 80%. January 18-19-20. This is an excellent pair to draw to. Pleased patrons. Almost as good as “Behind the Front.” and that’s going some. Six reels. — Henry W. Gauding. Lincoln theatre, Pittsburgh, Pa. — General patronage. WE’RE IN THE NAVY NOW: Special cast— I would call this real funny, not just silly, like so many. Did very good for me. — G. J. Ritter, Regent theatre, Bogota, N. J. — General patronage. WET PAINT: Raymond Griffith — ^60%. About the silliest thing ever shown on our screen, but considering cost, did fairly well at the box office. — J. Christensen, Garden theatre, St. Clair, Mich. — General patronage. WET PAINT: Special cast — Very good. All Paramounts are good, and so is this one. Seven reels. — Earl Somerville, Opera House, Raymond, Minn. — General patronage. FINE MANNERS: Gloria Swanson — Boy, I’m glad this dame is through for Famous, so we won’t have to buy any more of her flops. — C. C. Griffin, New Piedmont theatre, Oakland, Cal. — General patronage. THE AMERICAN VENUS: Special cast^70%. December 23. Hailed as one of their better ones.