Exhibitors Herald (1927)

52 EXHIBITORS HERALD March 19, 1927 but it wa.s nothing but a fair program picture. A little disappointing to me, but did not have any complaint! neither did I have any compU* Tt is worth running, but don t ^p!ct too much.— Thoe E. Orr, Princess theatre, Altertville. Ala-Small town patronage. THE VANISHING AMERICAN: Richard Dix ite Wis.— Small town patronage. THE VANISHING AMERICAN: Richard Dix JS. February 18-19. This is a.very fine ture that will stand a raise in h''up."-S w" Adatis? P~tin!e°"theatre. Mason, Mich. — General patronage. THE VANISHING AMERICAN: Richard Dix Ma«h 5-7. Special to Friend Exhibitors: men'you want to buy a new Electrola with your account overdrawn, caused by inferior pictures, book this one. She is one grand and glorious piece of film. Broke Saturday s hou^e record and based percentage on one night s sho ing, penalizing the average for two • There wasn’t room enough in the house to ^ss the office cat without getting a mouthful of fur Dix wonderful. Lois Wilson charming. Noah Beery exceptionally good. Direction superior, scenery unexcelled, paper very good, and, on. boy — how great it did sound to hear the si ver troop acros the counting board, ^tove all, buy and boost it sky high. Thanks, Mr. Davidson, for selling me this one. We’ll give you a smg from the family bottle next time around. ten reels.— O. R. Oates, Bridge theatre. Petersburg, w. Va. — Small town patronage. THE KID BROTHER: Harold Lloyd— January 23-24-25-26-27. One of the best Lloyd pictures to date. A fine busines five days. Anyone wanting a drawing card will do well to book this one. Bight reels.— A. J. Paul. Royal theatre. Gallon, Ohio. — General patronage. THE KID BROTHER: Harold Lloyd— As good a picture as he has ever made, but Lloyd does not draw as well as he used to. Will not make you very much money. — Ed O. Keene, Oxford theatre, Oxford, Ohio.— General patronage. THE KID BROTHER: Harold Lloyd— Much better than “For Heaven’s Sake.” Every other one of Lloyd’s pictures registers up to the standard which this star should hold on all of them. No doubt his next attraction will prove to be another weak one, if the law of averages is to be upheld. We made money with “The Kid Brother.” Eight reels.— L. E. Bremer. Hamly theatre, Pauls Valley, Okla.— General patronage. SORROWS OF SATAN: Adolphe Menjou— Paid a special price, but not a big special. Lost money on this one. Average picture. Eight reels. — A. J. Paul, Royal theatre. Gallon, Ohio. — General patronage. SORROWS OF SATAN: Adolphe Menjou— A poor box office picture. Could be cut down to six reels and would not hurt it. — Ed O. Keene, Oxford theatre, Oxford, Ohio. — General patronage. BLONDE OR BRUNETTE: Adolphe Menjou— February 9-10. A very good offering. Pleased the bunch here. Good for high class house. Seven reels. — Leslie Hables, Reel Joy theatre. King City, Cal. — General patronage. BLONDE OR BRUNETTE: Adolphe Menjou— Fair at the box office, but a very good picture — Ed. O. Keene, Oxford theatre, Oxford, Ohio. — General patronage. BLONDE OR BRUNETTE: Adolphe Menjou— February 28-March 1-2. Very good. Menjou type picture not strong here, but for its class of picture, it’s okay. Six reels. — Clark & Edwards. Palace theatre. Ashland, O. — General patronage. SAY IT AGAIN : Richard Dix — A very good picture. Will please all. Can’t ask for any more. Seven reels. — Earl Somerville, Opera House, Raymond, Minn. — General patronage. FORLORN RIVER: Jack Holt — Good picture, though not as good as other Zane Grey pictures we have had. Drew fairly well. — C. C. Griffin, New Piedmont theatre. Oakland, Cal. — General patronage. THAT’S MY BABY: Douglas MacLean — A dandy comedy drama ; sure to please all. Six reels. — Earl Somerville, Opera House, Raymond, Minn. — General patronage. THE RUNAWAY : Clara Bow — A real good picture : Miss Bow sure is a real good star and takes well with any audience. Seven reels. — Earl Somerville. Opera House, Raymond, Minn. — General patronage. ALOMA OF THE SOUTH SEAS: Gilda Gray — Don’t know why they should spend a lot of “Town Hall Tonight” There may be a High School class play at the “Town Hall Tonight” — but you can figure on a picture listed in “The Box Office Ticker” to do about the business the figure opposite its title indicates. Why? Because the figure is obtained by combining the indicated number (10 or more) of individual percentage ratings contained in reports representing about the run-o’-luck number of home talents, church socials and whatnot. good money trying to make a star out of Gilda. She certainly never will be. Fair picture ; business just average. — C. C. Griffin, New Piedmont theatre, Oakland, Cal. — General patronage. FASCINATING YOUTH: Special cast— A mighty fine picture, so my people said, and think 60 myself. It’s something different from the regulation. Buddy Rogers and Joy Harris were excellent. Of course they had the best parts. — W. A. Hillhouse, Lyric theatre, Glasco, Kans. — General patronage. HANDS UP: Raymond Griffith — February 1819. This is absolutely the poorest picture we ever bought for a feature. Don’t remember now whether I bought it for a comedy drama or Western, as it is neither. I’ll ask the salesman what it is, so I won’t get any more. — Mrs. Frank Ober, Boynton theatre. Boynton, Okla. — General patronage. YOU’D BE SURPRISED: Raymond Griffith— I read not long ago that most photoplays are rated in mentality as that of a twelve-year-old. If this is so then “You’d Be Surprised” is that of about a nine-year-old. Damned if I could get the point of it. — G. J. Ritter, Regent theatre, Bogota, N. J. — General patronage. VARIETY : Special cast — High class picture from every angle. Rained out the first day but did well the second. Don’t be afraid of it. High class neighborhood patronage. — C. C. Griffin, New Piedmont theatre, Oakland, Cal. — General patronage. Use This Coupon ^^'^^^HAT the Picture Did for Me” has » T borrowed the coupon below from “The Studio” (where it is printed every four weeks) for the convenience of exhibitors wishing to request autographed portraits of players for lobby display. Many showmen have collected autographed photos of locally favored stars in this manner and displayed them upon special lobby boards with excellent effect as concerns box office results, patrons seeming to attach extreme significance to this type of advertising. As this reaction is favorable to player as well as exhibitor, film stars have shown marked willingness to cooperate. Accordingly, “The Studio Album” was established as a regular service feature of “The Studio” Section of the HERALD in its February issue and will continue as such henceforth. “Studio Section,** EXHIBITORS HERALD, 407 So. Dearborn St., Chicago, 111. GENTLEMEN : 1 should like to receive an autographed photo of for placement in mj **Lobby Album** of stars whose pictures are especially popular with my patrons. (Exhibitor) (Theatre) (City) (State) BORN TO THE WEST: Jack Holt— A dandy Western, as near 100% as one can get. Seven reels. — Earl Somerville, Opera House, Raymond, Minn. — General patronage. VOLCANO: Bebe Daniels — Very good. Miss Daniels at her best and she sure is good. Six reels. — Earl Somerville, Opera House, Raymond, Minn. — General patronage. COBRA: Rudolph Valentino^A good picture. Seven reels. — Earl Somerville, Opera House, Raymond, Minn. — General patronage. Pathe THE SEVENTH BANDIT: Harry Carey— 20%. March 2. A much better picture than his last one. Blamed good entertainment and plenty of action. Had big rain and prayer meeting for opposition, yet didn’t do so bad considering. Print in fair condition. Paper good. — O. R. Oates, Bridge theatre, Petersburg, W. Va. — Small town patronage. THE WHITE SHEEP: Special cast— This is old but pleased our audience. — R. K. Lattin, Strand theatre, Valparaiso, Nebr. — General patronage. Preferred THE PLASTIC AGE: Special cast — 75%. February 14-15. Pleased here better than “One Minute to Play’’ or “Brown of Harvard.” Distributed in this territory by Ark Specialty Film Co. (Little Rock), the most efficient and fair dealing exchange doing business in the territory, and I deal with all of them. Their Westerns get me more than many of the so called specials. Six reels. — G. Carey, Strand theatre, Paris, Ark. — General patronage. THE PLASTIC AGE: Special cast — This is one sweet picture. I did a nice business to a pleased crowd on a second run on this and if you haven’t shown it you can buy it right from Screen Classics out of Minneapolis and make yourself some friends. The college people will eat it up. — Chas. Lee Hyde, Grand theatre, Pierre, S. D. — General patronage. THE WHITE MAN : Special cast — 24%. This percentage doesn’t mean anything, as this was a special ten cent night to start off the first episode of “Fighting With Buffalo Bill.” The picture is pretty good, although it doesn’t seem to measure up to the possibilities of the story. Played January 25. — Roy W. Adams, Pastime theatre. Mason, Mich. — General patronage. Pro-Dis-Co FOR WIVES ONLY: Special cast— 75%. Good picture, full of pep. A little risque in places but nothing to protest about. Tired business men will like it and others also, even though they don’t say so. — Thos. E. Orr, Princess theatre, Albertville, Ala. — Small town patronage. THE PRINCE OF PILSEN: George Sidney— 30%. This is a good comedy but I couldn’t coax my people out to see it. — Roy W. Adams, Pastime theatre. Mason, Mich. — General patronage. THE PRINCE OF PILSEN: Special cast— January 18-19. Verdict of patrons gives this a satisfactory rating. Picture is all right. Comedy drama that will please them. Clean and wholesome. Seven reels. — Harry G. Selk, Selk theatre, Scotia, Nebr. — General patronage. THE DICE WOMAN: Priscilla Dean— 60%. Poor picture. Nothing to it. This foreign stuff is hard to put over. Six reels.— Jack Cairns, Brooklyn theatre, Detroit, Mich. — General patronage. THE MILLION DOLLAR HANDICAP: Vera Reynolds — 25%. Everybody satisfied except me. A real good picture and those we got in showed they liked it. Poor paper I blame for poor showing at the box office. If I could have gotten hold of a good press sheet to have had some idea of the film I could have doubled my receipts. A first class program spoiled by poor paper. If you cannot show them what to expect in your theatre, how can a man expect to do justice to the picture or his pocketbook? Print good. Photography good. Six reels. — A. C. Digney. Peerless theatre, Hartney, Manitoba, Canada. — General patronage. PARIS AT MIDNIGHT: Special cast^8%. March 1. Yes. I started off bad this month. A preachment covering a filthy, suggestive, immoral plot. Better shelf it and get a good picture for the night you have it booked. Had walkouts by my best friends and patrons. Eight reels. — O. R. Oates, Bridge theatre, Petersburg, W. Va. — Small town patronage. ALMOST A LADY: Marie Prevost— 40%. _ A fair picture of the light comedy type. Nothing