Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
00060
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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54 EXHIBITORS HERALD March 19, 1927 and pleased everyone. — S. H. Rich, Rich theatre, Montpelier, Idaho. — General patronage. SPOOK RANCH: Hoot Gibson— 83%. Absolutely nothing to this one but a little comedy and some action. There is no story to it at all and you just drift through six reels. The kids enjoyed it, but then there are worse program pictures than this one. However, we can*t say much for Gibson. He is a long way from being a star. Six reels. — Paul B. Hoffman, Legion theatre, Holyrood, Kan. — Small town patronage. WATCH YOUR WIFE: Special cast — 50%. A classy domestic comedy drama that was well received. Seven reels. — E, M. Biddle, Strand theatre. Paoli, Ind. — Small town patronage. THE RUNAWAY EXPRESS: Jack Dougherty —35%. A real railroad melodramatic thriller. Interesting throughout. Makes them sit on the edge of their seats. This pleased the hard-boiled and they said so. Six reels. — O. B. Junkins, Manzanita theatre, Carmel, Calif. — General patronage. THE ARIZONA SWEEPSTAKES: Hoot Gibson—60%. February 19. Showed to an average Saturday night crowd. Would consider this one an average Gibson. Six reels. — Wm. Wiske, Community theatre, Redgranite, Wis. — Small town patronage. THE ICE FLOOD: Kenneth Harlan — March I2. Just a program picture with a good ice jam in the last reel. Kenneth Harlan does good. Viola Dana had not much to do. Good paper. Six reels. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Colo.^ — Small town patronage. HER BIG NIGHT: Laura LaPIante— February II12. Very good comedy drama. Patrons are strong for Miss LaPIante. Her following here steadily increases. Patrons term her “the beautiful blonde.” Dual role in this one cleverly executed and picture has lots of good comedy. Harry G. Selk, Selk theatre, Scotia, Nebr.— General patronage. THE COHENS AND KELLYS: Special cast— This sure is a dandy. Eight reels. Julius Schmidt, Grand theatre, Breese, 111. — General patronage. THE COHENS AND KELLYS: Special cast — This is the best I ever had from Uncle Carl. Book it ; advertise it big. It will stand it. W. A. Hillhouse, Lyric theatre, Glasco, Kan. — General patronage. THE COHENS AND KELLYS: Special cast — One of the best you’ll find anywhere. Just ran it a second time to big business. — Earl V. Seitz, Star theatre. Sandusky, Ohio. — General patronage. WHAT HAPPENED TO JONES: Reginald Denny — February 27-28. One of the best I have had from Denny, Otis Harlan with his fallen arches and number twelve feet always helps any picture. Seven reels. — Wm, E. 'Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. WHAT HAPPENED TO JONES: Reginald Denny — February 26. A fine comedy. It kept the house in an uproar from the start to the finish. A few here that don’t like Denny, but most everyone that does has a good word for him. Seven reels. — D. D. Purcell, Muse-U theatre, Cortez, Colo. — General patronage. THE LOVE THIEF: Norman Kerry — Had some very good comments on this one. Pleased about 80 per cent. — R. K. Lattin, Strand theatre, Valpairiso, Neb.— General patronage. THE LOVE THIEF: Norman Kerry — A real good picture. Norman and Greta Nissen are very good and gave excellent interpretation of the mythical kingdom. — W. A. Hillhouse, Lyric theatre, Glasco, Kan. — General patronage. THE PHANTOM OF THE OPERA: Special cast — Ran this one year ago to big business. Bought it back for second run. Capacity business. Good for second and third run. — Earl V. Seitz, Star theatre, Sandusky, Ohio. — General patronage. THE MARRIAGE CLAUSE: Special cast— Rather long. Pleased the women fine. Just a little sad, but clean. Bushman means nothing here. Eight reels. — G. Carey, Strand theatre, Paris, Ark. — General patronage. THE WHOLE TOWN’S TALKING: Special cast — A good program picture. ’They will all enjoy it. — Ed O. Keene, Oxford theatre, Oxford, Ohio. — General patronage. THE CALGARY STAMPEDE: Hoot Gibson— February 22-23. A very good Hoot picture. The scenes of the stampede are interesting and a little different than the usual roundup scenes. Also a good story running through it. Seven reels. — ^Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. CHIP OF THE FLYING U: Hoot Gibson— March 2. This is surely a peppy picture. It’s “Damn the Torpedoes” You remember — and revere with a certain thrill — the American who said “Damn the torpedoes.” You get the same kick out of “Damn the opposition” when you have a picture whose attraction power you know from reading “The Box Office Ticker.” There were plenty of torpedoes in the picture’s wake when exhibitors were doing the business (or lack of business) indicated by the grand average in “The Ticker.” The percentage ratings included make no allowances for bad breaks. Attraction values fixed are accordingly dependable. the best Gibson picture we ever used and we have played a lot of them. It’s just entertaining all the time, with not a drag in the action throughout the entire seven reels. It’s there and over and Virginia Brown Faire helped Hoot put it over big. Seven reels. — W. T. Davis & Son, Rialto theatre, Sharon, Wis. — General patronage. WHERE WAS I : Reginald Denny— This is very good entertainment. Seven reels. — Julius Schmidt. Grand theatre, Breese, 111. — General patronage. UNDER WESTERN SKIES: Special cas^This is a very good play, but only last three reels are good Western stuff. Seven reels. — Julius Schmidt, Grand theatre, Breese, HI. — General patronage. STELLA MARIS: Special cast — About as poor as they make ’em. No entertainment at all. Seven reels. — Julius Schmidt, Grand theatre, Breese, 111. — General patronage. HIS PEOPLE: Special cast — This will please them if you can get them in. Will not draw. — R. K. Lattin, Strand theatre, Valparaiso, Nebr. — General patronage. RAFFLES: House Peters — Just passable. Six reels. — Julius Schmidt, Grand theatre, Breese, 111. — General patronage. SECRETS OF THE NIGHT: Special cast— Just passable. Six reels. — Julius Schmidt, Grand theatre, Breese, 111. — General patronage. SPORTING LIFE: Special cast — This is good. Seven reels. — Julius Schmidt, Grand theatre, Breese, III. — General patronage. Warner Brothers FINGERPRINTS: Louise Fazenda— 68%. February 26. A thriller comedy drama. Kept everyone in suspense. Pleased them all. Warner Bros. 1926-27 pictures are sure good. Seven reels. — Mrs. Hulda J. Green, Gem theatre, Greenriver, Utah. — General patronage. HOGAN’S ALLEY: Monte Blue— 75%. About the only Warner we have run that drew and pleased our audience. — M. W. A. Movies, Brocket, N. D. — General patronage. BROKEN HEARTS OF HOLLYWOOD: Patsy Ruth Miller — 70%. February 28 and March 1. A very good program picture. A little above the average. Louise Dresser plays her part as the mother splendidly. Patsy Ruth scores another hit in this one. Seven, reels. — W. L. Rockwell, Odeon theatre. Cottonwood Falls, Kan. — Small town patronage. ACROSS THE PACIFIC: Monte Blue — 60%. February 6-7. A wonderful war story. Will please the whole family. Lots of bunk in it, but you should worry — ^the public likes it. Eight reels. — Jack Cairns, Brooklyn theatre, Detroit, Mich. — General patronage. MILLIONAIRES: George Sidney— 40%. This did not please. Our second lemon from Warners. “Private Izzy Murphy” was the first. One of the “Fighting Hearts” series saved the day. Can’t say much for Warners’ product as yet. Seven reels. — J. A. Zimmerman, Rex theatre, Aurora, Minn. — General patronage. COMPROMISE : Irene Rich — 70%. Februry 4. Irene always draws good for me and pleases the crowd. All her pictures are clean and can be shown to any audience. Seven reels. — Jack Cairns, Brooklyn theatre, Detroit, Mich. — General patronage. CLASH OF THE WOLVES: Rin "Kn ’Kn23%. February 9-10. Used this on the midweek bill and it didn’t do much. Should have kept it for Saturday or Sunday. It’s good. — Roy W. Adams, Pastime theatre. Mason, Mich.— General patronage. PRIVATE IZZY MURPHY: George Jessel— 39%. February 25. ’This is a real picture and I don’t mean maybe. Basket ball, banquets, etc., kept me from doing a lot of business, but it is a wonderful picture. Away and beyond “The Unknown Soldier.” You can go the limit on this one, and you will not have to take anything back. A great Legion tieup picture. — L. M. Jones, Arcadia theatre, Vandergrift, Pa. — General patronage. BOBBED HAIR: Marie Prevost — 10%. February 16-17. This is a mystery melodrama with plenty of comedy and is good entertainment. The low percentage is due to the fact that I ran it Wednesday and Thursday, trying to break those two days open here, but it can’t be done. Seven reels.. — Roy W. Adams, Pastime theatre. Mason, Mich. — General patronage. HERO OF THE BIG SNOWS: Rin Tin Tin— 55%. If Warners figure that a dog can make a picture, this is O. K. Story and support very weak on a feature about comedy length. Rin has been my best bet here, but a few more like this and he’s dead dog. — J. Christensen, Garden theatre, St. Clair, Mich. — General patronage. SEVEN SINNERS : Marie Prevos1^75%. February 4-5. Marie is getting to be a good bet here. She sure does her part well in this. Nothing special, but a very good program picture. Seven reels. — ^W. L. Rockwell, Odeon theatre. Cottonwood Falls, Kan. — Small town patronage. OH WHAT A NURSE: Syd Chaplin— 50%. February 11. Oh, how they laughed at this one. It’s funnier than a bag of monkeys. You’ll be satisfied if you play this one. Seven reels. — Jack Cairns, Brooklyn theatre, Detroit, Mich. — General patronage. OH WHAT A NURSE: Syd Chaplin— Better in our house than “Charley’s Aunt” or “Man on the Box.” Print just fair. Business doubled second day. Seven reels. — J. F. Cass, Cass Opera House, Sumner, la. — General patronage. THE MAN ON THE BOX: Syd Chaplin— A laugh riot but not so much so as “Oh, What a Nurse.” Print not so good. Eight reels. — J. F. Cass, Cass Opera House. Sumner, la. — General patronage. THE MAN ON THE BOX: Syd Chaplin— Personally I cannot see the point in these kind of comedies, but from a B. O. angle I couldn’t really complain. — G. J. Ritter. Regent theatre, Bogota, N. J. — General patronage. MY OFFICIAL WIFE: Irene Rich— March 5. As poor a title as we have played this season. It may be a big town title but the small town exhibitor can’t get his patrons in. No doubt but this is a good one for the right class. Paper no good here. A few of the better class liked picture immensely. Eight reels. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Colo. — Small town patronage. BOBBED HAIR: Special cast — Exceedingly funny. Good print. Eight reels. — J. F. Cass, Cass Opera House, Sumner, la. — General patronage. BELOW THE LINE: Rin Tin Tin— Good dog picture. Large patronage on all dogs here. Good print.— J. F. Cass, Cass Opera House, Sumner, la. — General patronage. THE NIGHT CRY: Rin Tin ’KnAbout the same as “Below the Line.” Well liked here, but dog pictures are favorites with our fans. Print good. Seven reels. — J. F. Cass, Cass Opera House, Sumner, la. — General patronage. THE MAN UPSTAIRS: Monte Blue— February 24. Ran this with a male quartet on the lyceum course, so can’t give it a percentage rating. It’s a crazy thing but they liked it. — Roy W. Adams, Pastime theatre, Mason, Mich.^ — General patronage. HELL BENT FER HEAVEN: Patsy Ruth Miller—February 22-23. Not so good. Flood the only redeeming feature and it is drawn out. Felt sorry for Patsy ; think she deserves better material. Seven reels. — Harry G. Selk, Selk theatre, Scotia, Nebr. — General patronage. FOOTLOOSE WIDOWS: Special cast— Good comedy, full of laughs from start to finish. Good print. Eight reels. — J. F. Cass, Cass Opera House, Sumner, la. — General patronage. THE THIRD DEGREE: Dolores Costello— A very good program offering which drew well for us on Sunday night. Seven reels. — F. J. Lee, Empress theatre, Glenrock, Wyo. — General patronage. THE CAVE MAN: Special cast — Lots of laughs here. Good print. Six reels. — J. F. Cass, Cass Opera House, Sumner, la. — General patronaie. RED HOT ’TIRES: Special cast — Very good comedy. Good print here. Seven reels. — J. F. Cass, Cass Opera House, Sumner, la. — General patronage.