Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
00061
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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March 19, 1927 EXHIBITORS HERALD 55 State Rights AWAY IN THE LEAD: Francis X. Bushman, Jr. — ^A very poor production. Did not please here. Five reels. — E. A. Armistead, Lyric theatre, Easley, S. C. — General patronage. THE BIG SHOW: Joan Lowell — Good circus wild west picture made from Miller Bros. Wild West show. Six reels. — W. J. Shoup, DeLuxe theatre, Spearville, Kan. — Small town patronage. BRINGING HOME THE BACON— Buffalo Bill, Jr. — Bill gave us a good one this time. The coon is a wow. Lot of comedy and the kids whooped ’em up from start to finish. It will please the Western fans. Played October 16. Five reels. — Dr. F. M. Childs, Cozy theatre, Villisca, la. — General patronage. CHRISTINE OF THE BIG TOP: Special cast 80%. January 25. Good circus picture that went over nicely. Six reels. — Henry W. Gaudlng, Lincoln theatre, Pittsburgh, Pa. — General patronage. THE COURAGE OF WOLFHEART: Special cast — Wolfheart is at our box office only what any unknown dog would be. Big Boy Williams doesn’t draw them either. There’s a series of these pictures. They seem good but do not bring them back for more. Would say unless you have lots of kids to lay off these. Five reels. — Stoddard Bros., Rex theatre, Madisonville, Tex. — General patronage. THE COURAGEOUS FOOL: Reed HowesVery poor picture, supposed to be a fast action picture but it was slow as molasses in the dead of winter, and oh, what a terrible print we got from Midwest at K. C. Another indepiendent picture and another good stinging we got. Six reels. — ’W. J. Shoup, DeLuxe theatre, Spearville, Kan. — Small town patronage. THE CRACKERJACK: Special cast — Splendid comedy. Laughs from start to finish, but picture so old that prints are bad. Eight reels. — J. F. Cass, Cass Opera House, Sumner, la. — General patronage. THE CRACKERJACK: Johnny Hines — In spite of the age, this pleased very well. Seven reels. — B. C. Tracy, Princess theatre, Brighton, la. — Small town patronage. DEEDS OP DARING: George Larkin — A fair program picture. Five reels. — E. A. Armistead. Lyric theatre, Easley, S. C. — General patronage. THE DESERT DEMON: Buffalo Bill, Jr.— Here is a western you can step on and it will please 100 per cent. Some good comedy and lots of action. These pictures are all good. Six reels. — Kenney Lloyd, Lyric theatre. Mineral Springs, Ark. — General patronage. DO IT NOW : Madge Bellamy — Tip top good picture. One that affords action and thrills. Print good. Paper not as good as could be. Five reels. — Stoddard Bros., Rex theatre, Madisonville, Tex. — General patronage. DOWN ON THE SWANEE RIVER: Special cast — A very nice little picture and everybody seemed to like it. Played to good business for two days. Six reels. — Fred M. Elkins, Youngs theatre, Lexington, N. C. — General patronage. fair play : Edith Thornton — Fair program attraction. Did a satisfactory business. — A1 C. Werner, Royal theatre, Reading, Pa. — General patronage. FIFTY-THOUSAND DOLLAR REWARD: Ken Maynard — A nice program picture for the small place. Ken does some good riding. Pleased the few I had. Everyone went to a fair in an adjoining town. Five reels. — Mrs. L. M. Bierman. Palace theatre, Seadrift, Tex. — Small town patronage. FOUR FROM NOWHERE: Peggy O’Day— Good program picture. Direction fine, shows human nature fine. Print good. Six reels. — Mrs. E. L. Swearingen, Hoo Hoo theatre, Doucette. Tex. — General patronage. GEARED TO GO : Reed Howes — This is a really good action picture — with a good looking young star. The battle between the two taxi drivers to see which could cripple the other’s taxi-cab met good response. There are some good rough and ready fights between the star and his enemies. Five reels. — Dinsmore & Son, Majestic theatre, Weiner, Ark. — Small town patronage. GEARED TO GO : Reed Howes — Picture okay but print not so good. Five reels. — Mrs. L. Bierman, Palace theatre, Seadrift, Tex. — Small town patronage. THE MAN FROM TEXAS: Tom Mix— 27%. February 18. One of Mix’s older pictures but a very good one. Played one night to a small house on account of cold weather. Five reels.— W. C. Snyder, Cozy theatre. Lament, Okla. — General patronage. Jaysee’s Choice CLARA BOW, Paramount star, nominated in the Beauty Contest by none other than (you guess it, first time) J. C. Jenkins, whose words to that effect appear in his “Colyum" on page 49 of this issue. NEVER TOO LATE: Francis X. Bushman, Jr. — Poor. A very weak picture. Five reels. — • E. A. Armistead, Lyric theatre, Easley, S. C. — General patronage. RACE WILD : Eileen Percy — A fine action show for a Saturday night. Plenty of horse racing in this one. It is good program stuff. Six reels. — C. A. Anglemire, Y theatre, Nazareth, Pa. — General patronage. THE RATTLERS: Jack Meehan — Same old junk, looks like producers would give us some.thing different sometimes. Failed to please even a few patrons. Five reels. — Ed C. Curdts, BijouLiberty theatres, Greenville, S. C. — General patronage. RIDIN’ STRAIGHT: Bob Reeves— A good Western. Unusually exciting. Kept them on the edge of their seats ’til the very last. Five reels. — Mrs. E. L. Swearingen, Hoo Hoo theatre, Doucette, Tex. — General patronage. SHEEP TRAILS: Gordon Clifford— A good Western program where many sheep are shown. Pleased well here. Five reels. — E. A. Armistead, Lyric theatre, Easley, S. C. — General patronage. THE TEST OF DONALD NORTON: George Walsh — 80%. Played this on Saturday night to fair business. It is what I would call a failprogram picture. A little draggy until the scrap right at the end of the picture. Played November 27. Seven reels. — Dewey L. Kisor, Sterling theatre, Fairmont, Neb. — Small town patronage. TRAIL DUST: Special cast — We did not make any money on this picture, as it followed the Younger Brothers picture, but it is a good picture and they have a bally that knocks them right in. Do not be afraid to book it. Seven reels. — C. E. Longacre, Dixie theatre, Dickson, ’Penn. — General patronage. UNSEEN ENEMIES: A1 Hoxie — Very poor. Five reels. — P. C. Schram, Orpheum theatre, Kalamazoo, Mich. — General patronage. THE WILDCAT: Gordon Clifford — A good program picture that pleased my Western fans. Five reels. — E. A. Armistead, Lyric theatre, Easley, S. C. — General patronage Serials FIGHTING WITH BUFFALO BILL: (Universal) Wallace MacDonald — On the sixth chapter, this is holding up well. Looks as though it would hold out. Twenty reels. — Roy W. Adams, Pastime theatre. Mason, Mich. — General patronage. FIGHTING WITH BUFFALO BILL: (Uni versal) A serial that is doing good busines for us and giving satisfaction. 'Two reels, ten chapters.— L. E. Bremer, Hamly theatre, Pauls Valley, Okla. — General patronage. FIGHTING WITH BUFFALO BILL: (Universal) On chapter two. Getting better and brings the kids back. Two reels. — Mrs. Hulda J. Green, Gem theatre, Greenriver, Utah. — ^General patronage. SNOWED IN: (Pathe) Special cast— We have just completed this serial to a very profitable business. Same cast as “The Green Archer.’’ It will do business for you. The mystery is well sustained. Two reel : ten chapter. — L. E. Bremer, Hamly theatre, Pauls Valley, Okla. — General patronage. Short Features EDUCATIONAL BEWARE: This one contains considerable hokum, but they seem to like it. ’Two reels.— Wm. Wiske, Community theatre, Redgranite, Wis. — Small town patronage. BREAK AWAY: Jack Duffy — Gee, this is a good one. That man Duffy sure has got young ways. This is comedy that yon can advertise. ’Two reels.— Mrs. Richard A. Preuss, Arvada theatre, Arvada, Colo.— Small town patronage. CHEAP SKATES: Lige Conley— Fair comedy. Not as good as some of the Mermaids, but will get quite a few laughs. ’Two reels. E. F. Ingram, Ingram theatre, Ashland, Ala. Small town patronage. CHICKEN FEATHERS: This is not a good comedy. Will not please in most houses. TVo reels.— Leslie Hables, Reel Joy theatre. King City. Cal. — General patronage. A CLUSTER OF KINGS: Hodge Podge-— There’s some nonesense and some sense in this one. but they sure like it here. One reel.— Mrs. Richard A. Preuss, Arvada theatre. Arvada, Colo. — Small town patronage. COOL OFF: A rich man’s house turned into a boarding house. Some parts of this caused hearty laughs. ’Two reels. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Colo. — Small town patronage. CRUSHED: Fair. Two reels. — Julius Schmidt, Grand theatre, Breese, 111. — General patronage. DANCING DADDY: Jack Duffy— Fair comedy. ’Two reels. — Roy W. Adams, Pastime theatre. City, Cal. — General patronage. DRAMA DE LUXE: Here is another good comedian who never makes a real poor comedy. 'Two reels.. — ^Leslie Hables, Reel Joy theatre. King City, Cal. — General patronage. DUCK OUT: Bobby Vernon — ^Not as good as most Educational two-reel comedies are. but it will get by. ’Two reels. — Leslie Hables, Reel Joy theatre. King City, Cal. — General patronage. EASY PICKINGS: Just fair. Two reels. — Julius Schmidt, Grand theatre, Breese, 111. — General patronage. FAIR BUT FOOLISH: Not much to this one. Two reels. — Julius Schmidt. Grand theatre, Breese, 111.— General patronage. FELIX IN PEDERGREEDY: Another Felix is the way to describe this. His seem to please. One reel. — Leslie Hables, Reel Joy theatre. King City, Cal. — General patronage. FELIX TRUMPS THE ACE: Felix— Good, as usual. One reel. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Colo. — Small town patronage. FIGURES OF FANCY: Hodge Podge— I am sure these reels please greatly, as patrons never walk out on them. One reel. — Mrs. Richard A. Preuss, Arvada theatre. Arvada, Colo. — Small town patronage. FRENCH PASTRY : Fair. Two reels. — Julius Schmidt, Grand theatre, Breese, 111. — General patronage. GRANDPA’S BOY : Big Boy — Here is one of the best kid comedies I have ever seen. Pleased them pink. Two reels. — Leslie Hables, Reel Joy theatre. King City, Cal. — General patronage. HIGH SEAS BLUES: Mermaid — A good slapstick comedy. Great for Saturday audiences. ’Two reels. — L. E. Bremer, Hamly theatre, Pauls Valley, Okla. — General patronage. HOOT MON: Bobby Vernon — Just fair. Jack Duffy is in this and he’s better than Vernon. Two reels. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Colo. — Small town patronage. LISTEN LENA: A1 St. John — Good comedy. This bird made his last four very good comedies. Two reels. — Leslie Hables, Reel Joy theatre. King City, Cal. — General patronage. LOW TIDE: Good but no fast action. Two