Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
00062
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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56 EXHIBITORS HERALD March 19, 1927 reels. — Julius Schruidt, Grand theatre, Breese, III. . — General patronage. MAID IN MORROCO: Good. Two reels. — Julius Schmidt, Grand theatre, Breese, 111. — General patronage. MIKE GETS A MEDAL: I don’t think much of this Life cartoon but this is as good as any of them. One reel. — Leslie Hables, Reel Joy theatre. King City, Cal. — General patronage. MONA LISA: One of the finest short subjects I have ever seen. Hand colored. Ran it with “Kid Brother,’’ Harold Lloyd feature, and had many comments on it. — A. J. Paul, Royal theatre. Gallon, Ohio. — General patronage. SAILOR BEWARE: Billy Dooley— This bird has never made a bad one. This one is as good as they make. One reel. — Leslie Hables, Reel Joy theatre, King City, Cal. — General patronage. SAVAGE LOVE: It’s good and something different. Two reels. — Julius Schmidt, Grand theatre, Breese. 111. — General patronage. SEA LEGS: Good. Two reels. — Julius Schmidt, Grand theatre, Breese, 111. — General patronage. SEA SCAMPS : Good comedy. The kids got a kick out of this one, and the grownups liked it, too. Two reels. — E. F. Ingram, Ingram theatre. Ashland, Ala. — Small town patronage. SHIP SHAPE: A good clean little comedy. One reel. — Wm. Wiske, Community theatre. Redgranite, Wis. — Small town patronage. STEP LIGHTLY: Just fair. INvo reels. — Julius Schmidt. Grand theatre, Breese, III. — General patronage. STUPID BUT BRAVE: Good. Two reels.— Julius Schmidt, Grand theatre, Breese, 111. — General patronage. WEDDING YELLS: Johnny Arthur — Johnny Arthur not so good any more. This is just fair. Two reels. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Colo. — Small town patronage. WEDDING YELLS: Not worth the time it takes to run it. Very poor. Two reels. — ^Leslie Hables, Reel Joy theatre. King City, Cal. — General patronage. FILM BOOKING OFFICES ADVENTURES OF MAZIE: Alberta Vaughn —This is a No. 9 and the title is “High But Not Handsome.’’ Like the others of this series, this is very good. All the players are fine, but we miss Kit Guard. Why did they leave him out again ? Two reels.— W. T. Davidson & Son. Rialto theatre, Sharon, Wis. — General patronage. ALICE IN THE WOOLY WEST: This cartoon has lots to it. The cat and the little girl are liked here. One reel. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Colo. — Small town patronage. ALICE’S SPANISH GUITAR: This is a real cute cartoon. One reel. — Mrs. Richard Preuss, Arvada theatre, Arvada, Colo. — Small town patronage. BACKFIRE : Good. Two reels. — Mrs. Hulda J. Green, Gem theatre, Greenriver, Utah. — General patronage. BILL GRIMM’S PROGRESS: Special cast— This series of comedies Is not as good as the series which preceded it. The stories and titles are not as good. Two reels. — L, E. Bremer, Hamly theatre, Pauls Valley, Okla. — General patronage. BILL GRIMM’S PROGRESS: Not as good as the “Pacemakers,” but pleasing fairly well. Some chapters are better than others. We have just finished chapter 5 and it was the best one to date. Yvonne Howell is a comer, or I miss my guess. Good luck to you. Miss Howell. Two reels. — E. F. Ingram, Ingram theatre, Ashland, Ala. — Small town patronage. BRUISERS AND LOSERS: Not the best out of this series. Two reels. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Colo. — Small town patronage. DINKY DOODLE IN THE ARCTIC: First of these I’ve shown. Not bad. One reel. — A. C. Digney, Peerless theatre, Hartney, Manitoba, Canada.— General patronage. FATAL FOOTSTEPS: Our second one of the Whirlwind Comedies and a very good one, but not as good as “Egged On.” However, think it pleased. Two reels. — W. C. Snyder, Cozy theatre. Lament, Okla. — General patronage. FIGHTING HEARTS: Alberta Vaughn— No. 7. This is a very good number. Any town needing an all round baseball player will do well to engage Miss Vaughn for, as usual, she is the star fielder, baseman and batter. Two reels. — Mrs. Frank Ober, Boynton theatre, Boynton, Okla. — General patronage. GALLOPING GHOSTS; HE DONE HIS BEST; EGGED ON : 'The above two-reel comedies, released through F. B. O., I would class as the best laugh producers on the market. — Jack Calms, Brooklyn theatre, Detroit, Mich. — General patronage. HEAVY AVIATION: Three Fat Men— This is a good one. Good airplane stunts and it made our patrons laugh like Ol’ Harry. Two reels. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Colo. — Small town patronage. HEAVY FULLBACKS: Very good slapstick comedy that got a bunch of laughs. Two reels. — E. F. Ingram, Ingram theatre, Ashland, Ala. — Small town patronage. KRAZY KATS: They named these correctly. Absolutely no good. If you want cartoons, use Aesops Fables. And Pathe didn’t dictate this report either. I’ve tried every kind, and I think I know what I’m talking about. Half reel. — E. F. Ingi-am, Ingram theatre, Ashland, Ala. — Small town patronage. THE LIGHTNING SLIDER: Alberta Vaughn — Chapter 7 of “Fighting Hearts” and very good. This series is holding up fine so far and believe they are giving very good satisfaction. Two reels. — ^W. C. Snyder, Cozy theatre. Lament, Okla. — General patronage. THE PACEMAKERS: Alberta Vaughn— Just ran the last chapter of this series and we found it to be a dandy from start to finish. These 2reelers are very popular here and are full of clean comedy and plenty of action. We can recommend them very highly. Two reels. — Paul B. Hoffman, Legion theatre, Holyrood, Kan. — Small town patronage. A PUP’S TALE: Hy Mayer — A distinct novelty. Will please anywhere; 600 feet. — Jack Cairns, Brooklyn theatre, Detroit, Mich. — General patronage. A PUP’S TALE: Although these cost more than a Fable, would rate this as being as much better than a Fable as there is difference in price. Interesting and well done. One reel. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. THE VULGAR YACHTSMAN: A real comedy. ’Those fat boys do know their stuff. Two reels. — • Jack Cairns, Brooklyn theatre, Detroit, Mich.— General patronage. FOX BABES IN A JUNGLE: Nearly as funny as a tombstone on a dark night. Mr. Fox is right, his comedies are not to be laughed at. That is, those that I have played. Two reels. — G. Carey, Strand theatre, Paris, Ark. — General patronage. PATHE AESOP’S FABLES: ’The greatest short reel on the market. Our audiences cheer when the titles go on. If you are not running the Fables, get them. If they cost you a little more than the average one-reel subject, they’re worth it. — L. E. Bremer, Hamly theatre, Pauls Valley, Okla. — General patronage. AESOP’S FABLES: I have run these subjects since they first released them and they are getting better all the time. Half reel. — Jack Cairns, Brooklyn theatre. Detroit, Mich. — General patronage. A BAD MAN’S BLUFF: Special cast — Februai-y 26. Good rough and tumble Western. Did not do average business, but not the fault of the picture. — ^Thos E. Orr, Princess theatre, Albertville, Ala. — Small town patronage. THE BUMPER CROP: A good cartoon. You very seldom get a poor Fable. One reel. — Leslie Hables. Reel Joy theatre. King City, Cal. — General patronage. DANGEROUS CURVES BEHIND: This is a comedy which Sennett forgot to put the laughs in. It’s pitiful to sit through a comedy an exhibitor has paid good money for and not hear a smile, even from the small boys. Two reels. — Mrs. Frank Ober, Boynton theatre, Boynton, Okla. — General patronage. THE GOSH DARN MORTGAGE: This sure made them laugh. The ghost stuff always tickles my crowd. Two reels. — A. C. Digney, Peerless theatre. Hartney, Manitoba, Canada. — General patronage. HIS WOODEN WEDDING: Charley Chase— This was well liked here and got many laughs and favorable comments. Two reels. — Mrs. Frank Ober, Boynton theatre, Boynton, Okla. — General patronage. MAMA BEHAVE: Charley Chase— Charley Chase is always good. Two reels. — Mrs. Hulda J. Green, Gem theatre, Greenriver, Utah. — General patronage. PATHE NEWS: I use Pathe News every Saturday night and could not get along without it. One reel. — Earl Somerville, Opera Hoi^se, Raymond, Minn. — General patronage. PATHE REVIEW : A dandy one-reel subject which seems to have at least one subject that pleases. One reel. — Leslie Hables, Reel Joy theatre, King City, Cal. — General patronage. RAGGEDY ROSE: Mabel Normand — Very good. Much better than I expected. ’Three reels. . — Jack Cairns, Brooklyn theatre, Detroit. Mich. — General patronage. SMITH’S VACATION : Pathe’s new comedies are nearer comedy dramas so far. Not slapstick enough for my crowd, and Gosh, how they cost. Never again. ’Two reels. — G. Carey, Strand theatre, Paris, Ark. — General patronage. WHY KIDS LEAVE HOME: This one is a pleasing subject dealing with circus life as seen by a kid. Not a comedy, just a circus unloading. One reel. — Leslie Hables, Reel Joy theatre. King City, Cal. — General patronage. UNIVERSAL ANDY TAKES A FLYER: Another rather satisfactory comedy from Universal. 'This one better than some of the Gumps we have had. Two reels. — Harry G. Selk, Selk theatre, Scotia, Nebr. — General patronage. DAREDEVIL DAISY : Edna Marian— Good comedy. 'Two reels.— Roy W. Adams, Pastime theatre. Mason, Mich. — General patronage. COLLEGIANS: I bought these pictures to build up my crowds and they certainly are doi^ it Have run three now, and if rest are as good as these were, we’ll have to run two shows to accommodate my crowd. Lots of good commen^. Some say best they ever saw. Two reels.— W. L. Rockwell, Odeon theatre. Cottonwood balls, Kan. — Small town patronage. GEO RUNS WILD: The first reel of this is good, but the last reel spoils it. 'The weakest one from this fellow. Two reels.— Mrs. Richard Preuss. Arvada theatre, Arvada, Colo. Small town patronage. THE GUMPS: This series of comedies is getting over okay with us. Book them and run them. They will get business for you reels.— L. E. Bremer, Hamly theatre, Pauls Valley, Okla. — General patronage. HONEYMOONING WITH MA: Century— This was a fair comedy, although we have seen this same type of story in many comedies. This got lots of laughs from our audience. Two reels.— W. T. Davis & Son, Rialto theatre, Sharon, Wis. — General patronage. SNOOKUMS’ TOOTH: Comedy okay. Has a few new gags. If they are all as good as this one, we shall have no cause for worry. Two reels. — Harry G. Selk, Selk theatre, Scotia, Nebr. — General patronage. SWITCHING SLEEPERS: Arthur Lake — Poor stuff. One reel. — Roy W. Adams, Pastime theatre, Mason, Mich. — General patronage. THERE SHE GOES: Wanda Wiley — Good comedy. This girl has the looks and the pep for something better than these things. ’Two reels. —Roy W. Adams, Pastime theatre. Mason, Mich. — General patronage. WHAT’LL YOU HAVE: Not overdoing with laughs, but not no good either. Two reels. Mrs. Richard A. Preuss, Arvada theatre, Arvada. Colo. — Small town patronage. OH, BABY: ’This is a dandy comedy, very light, but pleases them and the midget sure pts away with his difficult part of playing the little girl. It is a clever comedy. — Chas. Lee Hyde, Grand theatre, Pierre, S. D. — General patronage. SNOOKUMS DISAPPEARS: This is as good as usual and his comedies are real ones. — Chas. Lee Hyde, Grand theatre, Pierre, S. D. — General patronage. WHERE’S MY BABY: Neely Edwards — Old stuff, but it got the laughs. One reel. — E. M. Biddle, Strand theatre, Paoli, Ind. — ^Small town patronage. MISCELLANEOUS KO-KO SONG CARTOONS: (Red Seal) These clever animated songs are very good and interesting. We use them at our Midnight Previews or Midnight Matinees and the audiences throw melody all over the place. If you are not using them, try one and you will then try some more. The audience gets a great kick out of them. One reel. — L. E. Bremer, Hamly theatre, Pauls Valley, Okla. — General patronage. BEARS AND BAD BEN : Larry Semon — Old, but say, my crowd just ate him up. Print good. ’Two reels. — A. C. Digney, Peerless theatre, Hartney, Manitoba, Canada. — General patronage.