Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
000512
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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34 BETTER THEATRES SECTION OF April 16, 1927 Cool Comfort ! Comfort is the greatest attraction any theatre can furnish during the hot summer months. TYPHOONS Bring Comfort to This Theatre Colony Theatre New York City Eugene DeRosa Architect A Cool Theatre Means Summer Profits TYPHOONS offer you an economical way to meet this problem and keep your theatre at a pleasant temperature during the dead months. Skilled ventilating engineers are at your disposal to assist you in every possible way to build up your summer business. Write for our Booklet H-3 Typhoon Fan Company 345 West 3Sth Street. New York, N. Y. — Offices In Principal Cities — EVERYTHING FOR THE STAGE ESTABLISHED 1902 Send for Catalogue Now! The Big Profits of Pop Corn Without That Large Investment STAR MACHINES Lowest Priced Largest Capacity Kettle Popped, “In the Seasoning” Terms. Write fer catalog. STAR MFC. CO. 4462 Finney Avenne St. Louis serving the niceties of toilet and wilt provide comfortable facilities for rest. For the convenience of those who may be engaged in stage endeavor at the Tivoli, a complete equipment of dressing rooms has been installed under the stage. These are modern in every respect and provided with every facility designed to aid the artist in his preparation for stage appearance and for the resumption of street apparel at the conclusion of his performance. The Tivoli was designed by John J. Zink, Baltimore architect, who has specialized in theatre construction. This isnot the first theatre that Mr. Zink has designed and built for the Stanley-Crandall Company, the Colony in Washington which embodies an apartment house and store building in addition to the theatre was the last previous work on the part of this architect for the StanleyCrandall Company and many other monumental structures in Washington of this nature are credited to him. The construction and completion of the Tivoli was carried forward under the direct personal supervision of Joseph P. Morgan,, general manager of the Stanley-Crandall Company of Washington who during the course of construction of this playhousedivided his time among Washington, Frederick and Baltimore, where the new Stanley theatre is under way. Mr. Morgan has had wide experience in supervising construction and dedication of theatres, this probably numbering the 25th, at least, of those which he personally has supervised. The Tivoli is under the resident managership of Ashley Abendschein, who conducts the house under the supervision of John J. Payette, supervisor of theatres for the Stanley-Crandall Company. The advertising and publicity are under the general supervision of Nelson B. Bell, in charge of that branch of the work for the Stanley-Crandall Company. Ashcraft Company Issues Catalogue The Ashcraft Automatic Arc Company of 4214 Santa Monica Blvd., Los Angeles, Calif., have now ready for distribution their new catalogue on Ashcraft reflector arcs. This catalogue is a comprehensive description of their product, profusely illustrated and containing full information on the construction and operation of this type of lamp. All parts that go to make up the structure and details of the element are clearly illustrated in order to show the design and class of workmanship embodied in this lamp. A copy of the catalogue may he obtained on request.