Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
000519
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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EXHIBITORS HERALD 41 April 16, 1927 Huge Program of Theatre Building Is Well Under Way {Continued from page 9) Cost, $30,000. Location, 3840 Woodland. Same architects preparing plans for theatre at 33rd and Main streets, Kansas City, Kans. LAWRENCE, KAN. — Theatre remodeling. Owner : G. W. Dickenson, Lawrence. Architects : Boiler Bros., 407 Huntzinger Building, Kansas City, Mo. KANSAS CITY, KAN.— Theatre and stores. Owner: Morris Bloomgarten, 1401 N. 5th Street. Architect : R. Bloomgarten, 800 Finance Building, Kansas City, Mo. Cost, $40,000. KANSAS CITY, KEN. — Theatre and hotel. Owner : Warren C. Gumm, 3542 Main Street. Architects : Besecke & DeFoe, 1704 Baltimore Street. Hotel to contain 720 rooms. Theatre to seat 5,000. KANSAS CITY, KAN.— Theatre remodeling, 548 Minnesota Avenue. Owner : J. T. Wilson & Associates, 601 Shubert Building, Kansas City, Mo. Architect: D. B. Peterson, 818 Minnesota Avenue, Kansas City, Kan. MARYLAND BALTIMORE, MD. — Theatre. Owner: Associated Theatre Corp., L. Gorman, Vice-president, 102 W. Woodland Ave. Architect : E. G. Blanke, 801 N. Calvert St. Seating capacity, 2,000. Location, Park Heights and Spaulding Ave. BALTIMORE, MD.—E. G. Blanke, 801 N. Calvert Building, has prepared plans for M. H. Wolfe, Associate Theatre Corp., 5116 Park Heights Avenue, for the construction of a 2,000 seat theatre. BALTIMORE, MD.— Theatre and building. Owner : Ambassador Theatre Co., John H. Mooney, secretary and treasurer. Architects: Clyde & Nelson Fritz, Lexington Building. Cost $400,000. POCOMOKE CITY, MD.— Theatre and offices. Owner : F. H. Bartlett, 130 Broad Street, Berlin, Md. Seating capacity, 900. Cost, $45,000. MICHIGAN FLINT, MICH. — Theatre and recreation bldg. Owner : W. S. Butterfield. Architect: John Eberson, 212 E. Superior St., Chicago. Bids to close April 14. DETROIT, MICH.— Theatre building, 10 stories. Owner: New Center Development Corp. Architect : Albert Kahn, 100 Marquette Building. Location, W. Grand Blvd., 2nd and Lathrop Ave. FLINT, MICH.— Theatre and Arcade Building. Owner: J. Bradford Pengelly Flint Capitol Bldg., Corp., 119 E. 3rd St., Flint, Mich. Architect: John Eberson, 212 E. Superior St., Chicago, 111. Cost, $500,000. Location, Corner 2nd and Harrison Sts. FORDSON, MICH. — Theatre, Stores and Offices. Owner : J. N. Robertson Theatrical Enterprises, 9515 Gratiot Avenue, Detroit, Mich. Architect : C. W. Brandt, 1016 Francis Palms Bldg., Detroit, Mich. Cost, $40,000. ANN ARBOR, MICH.— Theatre, stores, offices. Owner not revealed. Architect : Maurice H. Finkel, 1337 Book Bldg., Detroit. Cost, $500,000. NILES, MICH. — Theatre, store, office bldg. Owner : T. Willard Ready. Architects : W. P. Whitney, 6951 S. Green St., Chicago, and M. E. Smith, 201 Weidler Bldg., South Bend, Ind. Cost, $300,000. DETROIT, MICH. — Theatres, stores, offices. Owner: Name withheld. Architects: Proof of Superiority The following theatres and road shows are equipped with Perfection Rheostats Roxy Theatre — New York City Paramount Theatre — New York City Rialto Theatre — New York City Rivoli Theatre — New York City Loew’s State Theatre — New York City Astor Theatre — New York City Cohan Theatre — New York City Keith’s Circuit M. & S. Circuit Loew’s Circuit What Price Glory — Road Shows Big Parade — Road Shows Beau Geste — Road Shows Simplex Division, International Projector Corp. Vitaphone Companies Eastman Kodak Company U. S. Navy, and others HOFFMANN & SOONS 522 First Avenue New York City Contracting Electric Engineers — Moving Picture Theatre Electrical Specialists Re*, n. S. Pat Off. After all—isnt ** atmosphere** the heart of good Showmanship? It ma}{es a play; it makes a sketch, it makes a picture. And the “atmosphere” — the whole impression— of your show'house itself is most vital of all. Here is a paint — a plastic paint — foi your walls and ceilings that will produce for you any texture or tone, in any “period’ or modern effect. It is Textone — time tried and perfected by a nation-wide organization of wall specialists. Any competent painter-decorator can apply Textone and texture it in any of the many beautiful styles you may select. The coupon will show and tell you all about it. UNITED STATES GYPSUM COMPANY TEXTONE THE PLASTIC PAINT Made by the United States Qypsum Company Dept. 159, 205 W. Monroe St., Chicago, 111. MAIL THIS TODAY! UNITED STATES GYPSUM COMPANY Dept. 159, 205 W. Monroe St., Chicago, 111. Please send me full particulars about Textone. STANDARD BUILDING Address MATERIALS I City State