Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
000520
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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42 BETTER THEATRES SECTION OF April 16, 1927 i **Main Street’* is Broadway — an A,M.P. Marquise People on Main Street re: folks along Broadway. Like their Broadway cousins, they pass up the less attractive theatre to go to the one with an inviting, ^ brilliantly illuminated entrance a few doors away. This is human nature — people go where the attraction is greatest. That is why ■' hundreds of discerning theatre owners have added an attractive A. M. P. Marquise over the entrance to their theatres. They find ’ that the cost of this sure-fire attendance getter is soon made up i' by the increased receipts in the box office. Your own theatre can ,■ be one of these! You will want to know more about A. M. P. Marquise — Let us send the i' information to you. '! Architectural Metal Products, Inc. :: COVINGTON, KENTUCKY J Sell Youl: Attractions COLOR L Uj5?or36in.wic/( l^W ^"Yf'ctare^ Sure-fire attention getterS'Nw used regularly by more than 1200 theatres theatrical poster co.^:J [largest Theatrical SjEfi and Display Shop in the United. 5tates.I “Kaus-a-Lite” Seats Patrons Quietly! The well lighted theatre aisle is essential to the safety of patrons. “Kaus-a-Lite” seats patrons quietly — efficiently — without annoyance to those already seated. Write today for particulars. KAUSALITE MANUFACTURING CO. 8129 Rhodes Ave. Chicago Adaptable to any kind of theatre Meat, Fit$ directly under arm of aisle ehair» Kaus-a-Lite Light Without a Glare! Kohner & Payne, 404 Kresge Building. Cost, $300,000. ANN ARBOR, MICH.— Theatre and office building. Owner: Not revealed. Architect : M. H. Finkel, 1333 Book Building,. Detroit, Mich. PONTIAC, MICH.— Theatre. Owner r W. S. Butterfield Theatres, Inc. Architects r C. Howard Crane & Associates, 400 Huron Building, Detroit, Mich. DETROIT, MICH. — Theatre, stores, offices, apartments. Owner: P. B. Wetsman,. 721 Detroit Savings Bank Building. Architects : Graven & Maygar, 307 N. Michigan Avenue, Chicago. NILES, MICH. — Theatres, stores, offices. Owner : T. Willard Ready, 401 E. Main Street, Niles. Architect: W. P. Whitney, 6951 S. Green Street, Chicago. Cost, $700,000. ROYAL OAK, MICH. — Theatre, stores, offices. Owner: Washington Square Improvement Co., Arthur F. Bassett, president, 606 Woodward Avenue, Detroit. Architects : C. W. & Geo. L. Rapp, Chicago, for theatre. Cost $1,100,000. Location, Washington and 4th Streets. DETROIT, MICH. — Theatre, apartment, stores and office building. Owner: John F. Higan & Associates, 1531 Dime Bank Building. Architects: Garstecki & Waier, 403 Hofman Building. Cost, $1,000,000. Seating capacity, 2,500. FOREST PARK, ILL.— Theatre, stores, offices. Owner : Vincent Quarth, Lake Forest, 111. Architect: Elmer F. Behms, 605 N. Michigan Avenue, Chicago. Cost, $100,000. WOOD RIVER, ILL.— Theatre. Owner: Frank Sanders, Edwardsville, 111. Cost, $100,000. CHICAGO, ILL.— Theatre remodeling. Apollo theatre. Owner :• United Artists Corp. Architect: C. Howard Crane, 32 W. Randolph Street, Chicago. Cost $600,000. CHICAGO, ILL.— Theatre, office stores. Owner: Commonwealth Theatre Corp. .^rchitect; John Eberson, 212 E. Superior Street. Cost, $1,200,000. MISSISSIPPI TYLERTOWN, MISS.— Theatre. Owner : Sellman Bros., McComb, Miss. MISSOURI INDEPENDENCE, MO.— Theatre, hotel, stores, offices. Owner: New company, care of A. E. Elliott, 618 S. Crysler St. Architect: Robert McBride, 901 W. White Oak. COLUMBIA, MO.— Remodeling Star theatre. Owner : Thos. C. Hall, Moberly, Mo. Architect: Boiler Bros., 114 West 10th St., Kansas City, Mo. I^NSAS CITY, MO.— Theatre, stores and hotel. Owner: Superior Theatre Corp., Mfg. Exchange Bldg., Kansas City, Mo. Architect : Dodd & Smith, 800 Graphic Arts Bldg., Kansas City. Location, 3517 Troost Ave. Cost, $500,000. NEBRASKA OMAHA, NEB. — Theatre remodeling. Strand theatre, 18th and Douglas. Owners : Brandeis Investment Co., 16th and Douglas. Architect not selected. A. H. Blank, lessee. HOLDREDGE, NEB.— C. C . Porter plans to remodel his theatre on East Avenue. KEARNEY, NEB. — A Masonic temple and theatre will be erected here by A. F. & A. M., Kearney Lodge, c/o H. A. Webbert. Chamber of Commerce Bldg. OMAHA, NEB.— A $1,000,000 theatre seating 2,500 will be erected at 16tth and Douglas. Owner is World Realty Co., c/oW. R. McFarland, 1506 Douglas. C. Howard Crane, Detroit, is architect. NEW JERSEY LYNDHURST, N. J.— Theatre. Owner: Heller Construction Co., 972 Broad St. Architect: W. E. Lehman, same address. Cost, $100,000.