Exhibitors Herald (1927)

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44 BETTER THEATRES SECTION OF April 16, 1927 This Lamp Is Still Selling at $195 And Its PERFORMANCE has never been equalled! HERE’S OUR PROPOSITION: order as many PERFECTIONS as you wish and send your check as an evidence of good faith. Try the lamps out in your own booth under your own operating conditions for 90 days. At the end of 90 days if you are not ENTIRELY SATISFIED — if you don’t feel that PERFECTIONS are the BE^T BARGAIN YOU EVEIR GOT — advise us and return the lamps. We will refund your money PROMPTLY — WILLINGLY — AND IN THE FRIENDLIEIST SPIRIT and pay you 6% for the time we’ve had it ! Nobody’s ever asked for his money back yet — BUT DON’T LET THAT STOP YOU. Low-Intensity Reflecting Arc Lamp Price $195 PERFECTION ARC COMPANY, Inc. 736-742 37th St. Milwaukee, Wis. Reference: Liberty State Bank of Milwaukee IS DA" LITE Screens re Tear Proof! AFTER years of enthusiastic .Ta endorsement by all classes of Exhibitors the DA-LITE TEAR and HOLE PROOF screens now receive the greatest tribute in their history: that of IMITATION Look for the DA-LITE trade mark. Ask for samples. DA-LITE SCREEN & SCENIC CO. 922-24 West Monroe Street Chicago, Illinois Board of Trustees in charge. E. B. Bryan, Pres., Athens. Architect : Howell & Thomas, 4500 Euclid Ave., Cleveland. Cost, $300,000. TORONTO, O. — Theatre contemplated. Owner: C. M. Stratton. LIMA, O.— Theatre and stores. Owner: Syndicate’s name withheld. Architects: Hulsken & Strong, Domestic Building. Cost, $225,000. TOLEDO, O. — Theatre and office building. Owner: Famous Players-Lasky Corp., 484 Fifth Avenue, New York City. Architects : Rapp & Rapp, 190 N. State Street, Chicago. Fifteen stories. Cost, $3,000,000. RAVENNA, O. — Theatre. Owner: F. E. Robinson, 14422 Superior Road, Cleveland Heights, O. Cost, $75,000. SANDUSKY, O. — Theatre. , Owner: George J. Schade. Location, West Market Street. OKLAHOMA HEAVENER, OKLA. — Theatre and stores. Architects: Harlason & Nelson, Merchants National Bank Bldg., Fort Smith, Ark. Owner: G. D. Hughes. PENNSYLVANIA READING, PA. — Theatre. Owner: Franklin Amusement Co., Care Masterpiece Film Attractions, 1329 Vine St, Philadelphia. Architect: William H. Lee, 1505 Race St., Philadelphia, Pa. Cost, $400,000. Seating capacity, 3,000. KULPMONT, pa. — Theatre. Owner: Chamberlain Amusement Co., 46 W. Independent St., Shamokin. Architect: William H. Lee, 1505 Race St., Philadelphia, Pa. Cost, $200,000. Seating capacity, 2,000. BRISTOL, PA. — Theatre and stores. Owner : Bodek Rabinowitch & Rumpf Theatre Co., William Bodek, president, 58 N. 3rd Street, Philadelphia. Architect: William H. Lee, 1505 Race Street, Philadelphia. Cost, $150,000. Seating capacity, 1,500. PHILADELPHIA, PA. — Harry Moskovitz, 1701 N. Crosky Street, has plans by Hodgens and Hill, 130 S. 15th Street, for a theatre to seat 924 persons. PHILADELPHIA, PA. — Theatre, stores, apartment building. Owner : Apollo Amusement Co. and Chas. Segall Amusements, 1237 N. 52nd Street. Architects : Hoffman Henon Co., Finance Building. Cost, $41X),000. Seating capacity, 2,400. DORMONT, PA. — Theatre, stores, offices. Owner: W. M. Swart. 1531 Potomac Avenue. Architect: Frank W. Bail, 1152 Hanna Building, Cleveland. Cost, $300,000. LANSDALE, PA. — Theatre and stores. Owner: Lansdale Theatre Co., Howard F. Boorse, president. Architects : Thalheimer & Weitz, 10 S. 18th Street, Philadelphia. Cost, $50,000. Seating capacity, 1,000. {Continued on page 56) ivith . Douglas Fairbanks gets over big because he puts action in his pictures. Your electric sign will get your name over with a far greater number of people if stirred to action by a Reco Flasher. Saves its cost in current saving. ELECTRIC COMPANY 2651 W. Congress St, Chicago Also B e c o Color Hoods. TralBc Coatrolfi. Signboard Reflectors, Food Mixers, Vegetable Peelers, etc.