Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
000524
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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46 BETTER I'HEATRES SECTION OP April 16, 1927 Why Buy Unnecessary Capacity? Vallen Noiseless Curtain Controls and Tracks are designed to meet your specific requirements. The Vallen Curtain Control is the Superlative of Perfection in the manipulation of curtains in any desired manner. This control is standard equipment with the leading circuits. The Vallen Junior Curtain Control is designed for lighter work, at less cost of operation, but built with the same care and sold under the same guarantee. Vallen Noiseless Tracks are not make-shifts, glued or nailed together ; they are scientifically built, their flexibility and lightness in design, yet durable and rigid construction, making them easily adaptable to any stage condition. Vallen Noiseless Curtain Controls and Tracks represent the accomplishment of engineers who have spent years in this special field — experts whose skill has won the admiration and gratitude of showmen in practically every country of the world, yet they cost no more than ordinary equipment. VALLEN ELECTRICAL COMPANY 225 Bluff Street, Akron, Ohio Write for details — Learn the Cost — It is surprisingly small. Have you received your “Quiet Book?” The ‘^Warner” Variable Speed Projector Motor Speed Control Handle ► 110 volts, 3S to 60 cycles Speeds 150 R. P. M. to 4000 R. P. M. Speed control entirely self contained within motor. No external control necessary. Speed variations accomplished by simply moving the handle as shown in cut. Hundreds of theatre owners have replaced constant speed motors with “Warner" variable motors. Write for bulletin The Wigginton Company 434 North Church Street KALAMAZOO, MICHIGAN Also Ventilating Fans and Blowers. 1;' Newest and Best LIBERTY MUSIC STAND Patented Standard for An Purposes Send for Our New Booklet UBERTY MUSIC STAND CO. I960 E. 116th St. Cleveland, O. Programs prepared by us get the pubHc interested in your shows. Let us send you some samples. THE NATIONAL PROGRAM & PRINTING CO. 729 So. Wabash Ave, Chicago A view of the upper promenade of the new Venetian theatre, Milwaukee, Wis. rated from the intricate system of stage lighting. The most modern heat control system, which distributes fresh, warmed air evenly to all portions of the building, has been installed in the new Venetian. The mezzanine of the theatre is reached by two large stairways located on either side of the spacious lobby. Here are found two commodious lounges joined by a beautiful promenade. Opening off the lounges are large smoking and retiring rooms for ladies and gentlemen. These rooms are furnished with Italian pieces, and the walls hung with brilliant brocades and velvets. The Venetian boasts one of the finest projection rooms in the state, Motiograph De Luxe projectors and other equipment having been installed by Roy Langford, head of the Wisconsin Theatre Supply Company. The stage setting is unique, inasmuch as it is one of two or three installations in this country of a new fabric especially designed for theatrical use. It consists of hand-blocked velvets of brilliant colors, bordered with bands of rhinestones. The dominating color is burnt orange flashed with jade green. The main close-in curtain is of black velvet embossed with gold and set with brilliants. A large Wurlitzer organ, the chambers of which are located on opposite sides of the auditorium, rep^ resent the fronts of palaces, the sound coming through handsome bronze gates, which are set in the second-story arches. The stage section of the theatre is complete in every detail and has a large unit of dressing rooms and private rooms for organists and musicians. Elaborate counter weight systems provide easy handling of large scenery, the whole of which is safeguarded by an asbestos curtain and a modern sprinkler system. Peacock & Frank, a Milwaukee architectural firm, designed and planned the building for the Milwaukee Theatre Circuit, the Wisconsin division of the Universal chain. A CORRECTION In the March 19 issue of “Better Theatres,” among the listings of various manufacturers who installed equipment in the Roxy theatre, an error was made in the address of the Royal Projection Screen Company, Inc. The address of this firm should have been given as 910 Manhattan Avenue, Brooklyn, N. Y.