Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
000526
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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48 BETTER THEATRES SECTION OE April 16, 1927 'Our Organs Sing Their Own Praises* Perfection ! Master Organ Men and Organists, the country over, after investigation are today crediting Link with bringing to the Theatre Organ a greater degree of perfection than ever before obtained. INVESTIGATE LINK BEFORE BUYING C. SHARPE MINOR UNIT ORGANS BINGHAMTON, N. Y. W rite for our booklet ‘^SIXTEEN EACTS’ Around Equipment Field U. S. THEATRE SUPPLY Company of Omaha has been awarded contract for the entire stage and booth equipment for the new Knights of Columbus building, which will cost p, 000, 000. This will be a seven-story building and will contain two auditoriums. The stage will be large enough to handle the biggest road shows, according to Wm. C. Raapke of the U. S. Theatre Supply Company. * * * J. H. CHANNON Corporation announces the installation of a fird curtain, complete counterweight system, draw curtain track and a grand piano truck in the new Orpheum theatre, Springfield, 111. The Channon company has also installed equipment in the new Palace theatre, Cicero, 111., and the new Admiral theatre, Chicago. * * * ASHCRAFT reflector arc lamps have been installed in Loew’s State theatre, Los Angeles. 4: * 4: IRVING SAMUELS of Automatic Devices Company, Allentown, Pa., announces that A. D. C. Automatic curtain control has been installed in most of the Vitaphone-equipped theatres throughout the country. * * * BLIZZARD SALES Company announces that Blizzard fans are now made in a new model and that the fans may be had with or without the Horton variable speed pulley. * * * Don^t Say — “Reflector Arc’^ or “Low Intensity Lamps” SAY STRONG LAMPS! ml Automatically Delivering Continuous Satisfaction STRONG LAMPS STRONG RECTIFIERS In Over 500 Theatres STRONG RHEOSTATS SINGLE STEREOS DOUBLE DISSOLVING STEREOS The Strong Electric Co., 3248 Monroe St. Toledo, O. “The Sun Never Sets on Strong Lamps’’ HALL & CONNOLLY, Inc., of New York City shared in a double capacity in the opening of the Roxy theatre, in that their equipment is used both in the projection as well as the production of the opening feature film. Four “HC” High Intensity lamps have been installed for the regular projection equipment, two 150 ampere “HC” Special High Intensity lamps for the Spoor Stereopticon projection, and five “HC” High Intensit}' flood spots are mounted on Brenkert stands. Furthermore, the opening feature, Gloria Swanson’s “The Love of Sunya,” was produced in the studio by the aid of one 36-in. special “HC” studio lamp, and one 24-in. special “HC” studio lamp. New Low Prices Hennegan Program Covers Write for new samples The Hennegan Company Cincinnati