Exhibitors Herald (1927)

April 16, 1927 EXHIBITORS HERALD 49 “U’’to Operate New Indianapolis House An arrangement with the Universal Chain Theaters Corporation and the Universal Chain Theatre Enterprises, Inc., affiliated companies of the Universal Picture Corporation, for the operation of the new $500,000 theatre at Fountain square, Indianapolis, has been announced by Mark Margolis and associates, who have promoted the theatre. The arrangement with the Universal corporations, according to Margolis, is one which will mean the construction of a number of other theatres in Indiana for the chain. A corporation will be formed shortly by Margolis, Pierre F. Goodrich, Leslie Colvin and Donald Graham, all of Indianapolis, which will build a theatre at 1043-49 Virginia avenue and which will plan the construction of new theatres in many Indiana cities. Construction work on the Fountain square theatre will begin shortly, the building itself costing $450,000. Reduction Seen in Prices on Supplies Prices on staple supply items and many accessories used in and about the theatre are now lower than at any time since before the war. According to an officer of the National Theatre Supply Company, the downward trend of supply prices is due principally to quantity buying and a more stable condition in manufacturing circles. This official states that it is the policy of his company to pass such economies along to the users just as rapidly as they are effected and that the readjustment in prices on many staple supply articles has already become apparent. Lewis Heads Research Committee of Heating & V entilating Society Samuel R. Lewis, 407 S. Dearborn St., Chicago, nationally known as an authority on heating and ventilating problems has been elected chairman of the Committee on Research of the American Society of Heating and Ventilating Engineers. Mr. Lewis is a member of the “Better Theatres” Advisory staff and has contributed several important articles on the subject of theatre heating and ventilation to this paper. Will Remodel Regent at Cleveland, Miss, A program of extensive remodeling for the Regent theatre, Cleveland, Miss., making it one of the finest theatres in that part of the country is planned by Manager S. B. Johnson. The plans, as revealed by Mr. Johnson call for new decorations throughout the house, the installation of new seats, a new heating plant and the installation of a fine organ. EDWARDS SHEET METAL MARQUEES or CANOPIES For use over entrances to theatres, hotels, cafes, store buildings, etc. A work of art and they have the massive and ornamental appearance of cast iron, at but a fraction of the cost. Furnished complete, easy to erect — Made of galvanized iron or copper in any style or size desired. Shipped in largest convenient sections, with glass packed separately. Our large catalog showing complete line Marquises or Canopies, Balconies, Cornices, Theatre Fronts, Signs, Skylights, Metal Roohng, Metal Ceilings and Walls, etc., sent free on request. The Edwards Manufacturing Co. 409-459 East Fifth St. Cincinnati, Ohio The World’s Largest Manufacturers of Metal Roofing, Metal Shingles, Metal Spanish Tile, Metal Ceilings, Metal Garages, Portable Buildings, Rolling Steel Doors, Partitions, etc. Competition Determines Equipment Prices! We’re INDEPENDENT You need us! As an Independent Supply Dealer, the Cut Rate ^ Theatre Supply Company has fought vigorously with every means at its command to keep theatre equipment prices at a proper level. We need your support and when we can absolutely save you money is there any reason why you should withhold it? We have a complete stock — parts for Power’s, Simplex and Motiograph Projectors — guaranteed at prices you cannot duplicate elsewhere. A trial order will convince you. There is nothing you need which we cannot supply at prices that will astound you. Write today for our neiv catalog just off the press. When you see it you ivill know — “You need us.” Cut Rate Theatre Supply Co. 1227 So. Wabash Ave. Chicago, 111.