Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
000528
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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50 BETTER THEATRES SECTION OE April 16, 1927 The New ROXY THEATRE Has Been Completely Equipped With ‘‘H C” HIGH INTENSITY LAMPS ‘‘H C” HIGH INTENSITY FLOOD SPOTS The “H-C” High Intensity Lamp will improve YOUR projection HALL & CONNOLLY, EVC. 129 Grand Street New York City 5 MILLION BEAM CANDLE POWER THE C-14 SPOT-FLOOD LAMP A BRENKERT PRODUCT AND NO FALSE IMAGES This Lamp will produce clear, perfectly round, sharply defined spots at great distances. And brilliant floods — which can be “framed” to cover just the orchestra pit. Complete literature on request BRENKERT LIGHT PROJECTION COMPANY Engineers and Manufacturers Detroit, Mich. Distributed in United States by National Theatre Supply Co. and in Canada by Motion Picture Supply Dealers Push Work on Two Kansas City Houses Two suburban theatres fast are nearing completion in Kansas City. The Rockhill theatre at 4608-20 Troost, which will seat 1,600 persons, and the Ocaso theatre. Fifteenth street and Prospect avenue, seating 900 persons, are to be ultra modern. The Rockhill is to be operated by the Midwest Theatre Co., of which L. M. Miller of Wichita, Kas., is president. E. C. Rhoden of Kansas City is to be the manager. Superior Theatres, Inc., will operate the Ocaso theatre. * * * A combination 6-story office building and suburban motion picture theatre is to be built at Armour boulevard and Troost avenue, Kansas City. The building, which will be a $500,000 project, will house a 1,800-seat theatre, according to Airs. Amy H. Priestly of Chillicothe, 111., who owns the property. Boston Territory to Have 5 New Houses Contracts have recently been awarded for five new theatres in the Boston territory. They are: Samuel Jensky, Alain street, Haverhill, Alass., 130 by 80 feet, seating 2,500. James J. Donovan, Park theatre, Taunton, Mass., 150 by 70 feet, two stories, seating 2,500. Edward Ansin, Alain and Park streets, Alilford, Alass., 126 by 96, two stories, seating 2,500. Wernick Brothers, Chicopee Falls, Alass., seating 1,200. City of Burlington, Vt., auditorium and motion picture theatre combined. Strong Electric Plant Is Greatly Increased Announcement is made by the Strong Electric Company of Toledo, Ohio, makers of the Strong reflector arc lamp of greatly increased production facilities. The company has recently tripled the floor space used for manufacturing purposes and much new manufacturing equipment has been added. The company will soon announce some newly developed products for the theatre field. All but the foundry work of the Strong Company is now concentrated under one roof as a result of the increased space acquired. WE make anything out of PAPIER MACHE All kinds of special Designs promptly executed Lobby Displays Stage Properties Ornament^ Relief Decorations Advertising Displays, etc. Estimates cheerfully furnished for any kind of special work. Eugene Kraemer. Mgr, ALPHA COMPRESSED WOOD CO. 2054 Larrabee Street Chicago, Illinois