Exhibitors Herald (1927)

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April 16, 1927 EXHIBITORS HERALD 53 Fox Theatre Part of Huge Building Project in Detroit Official announcement of plans for the construction of a six-story office building fronting the entire block on Woodward avenue between Columbia and Montcalm streets, with a 5,000-seat theatre, which, it is claimed, will be among the most magnificent in America, has been made by A. S. Kentner of New York, vice-president of the Fox Film corporation. Cost of the new building group, with the land, will be in excess of $10,500,000, Mr. Kentner stated. The theatre will cost $3,500,000, the office structure more than $2,000,000, while the land value approximately is $5,000,000. Foundations for a 19-story office edifice are now practically completed, although six are to be constructed at present, and construction work on the entire project will proceed with all possible speed, he declared. C. Howard Crane, architect; Elmer George Kiehler and Ben A. Dore, associates, are now preparing plans for the office unit, with provision for the addition of 13 more stories as the development warrants. Begin New Poll House Clearing of the site for the new Memorial theatre to be built in Springfield, Mass., by S. Z. Poll has started. The Memorial will be the city’s largest theatre and occupies a site next to the Springfield city hall and other municipal buildings. It is stated that it will take more than a year to build the structure. Contract Let for New Chariton, la.. Theatre Architect William L. Perkins, Ensley building, Chariton, la., has let contracts for the new theatre to be erected in that city to be known as the Ritz. The theatre will be owned and operated by Harry J. Cramer of Chariton. The above view gives a good idea of the general seating arrangement at the Roxy theatre. The total capacity is 6,214. (Photo copyright by Tebbs & Knell, N. Y.) BORDERLIGHTS or SPOTLIGHTS or any other lighting equipment made by us will give all users the utmost in service and efficiency and every satisfaction anticipated. LIGHT YOUR THEATRE WITH MADELITE and realize the wonderful quality in lighting equipment that is in use most satisfactorily in De Luxe houses all over the country. We have made stage equipment for many years and know the needs of your theatre to give you the right equipment at a reasonable figure and guarantee absolute satisfaction. We can serve you well. Send for our new illustrated catalogue BELSON MANUFACTURING CO. 804 Sibley St., Chicago Representatives at New York, Philadelphia, Washingrton, D. C., St. Ix>uis, New Orleans, Kansas City, Omaha, lOinneapolis, San Francisco, Los Aingreles, Seattle HERE IT IS! BY COMPARISON THE WORLD’S BEST 70c of Every Dollar IS PROFIT Here are the facts A. D. Gould, Adelphia Theatre, Frankhnville, N. Y., says; “My profits were $682.91 for 4j/2 months.’’ W. S. Tyson, Grand Theatre, Water Valley, Miss., says: “My machine took in $954.00 in five months. Well pleased would not swap it for two of any other make.” Mrs. S. Lavine, Midland Theatre, Syracuse, N. Y., writes: “Cannot say too much for your popcorn machine. My machine makes me clear profit of $50 to $70 net each week — 1 only run nights and Sunday afternoons.” Theatre Owners have described their “Cretors” as priceless — A marvel in simplicity — Large capacity. Each kernel seasoned alike while popping. No city too large — No town too small. Standard of the World for 40 years. Write for cataloff^^Easy installment terms. C. CRETORS & CO. Established 18S5 612 W. 22nd St. Chicago, III.