Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
000535
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

EXHIBITORS HERALD 57 April 16, 1927 WISCONSIN RACINE, WIS— Theatre. Owner: E. Klinkert, 829 Washington St. Architect: W. B. Denham, 1518 Washington St. RACINE, WIS.— Theatre and dep’t store. Owner : Rialto Building Corp., 517 Main St. Architect: Fridstein & Co., 11 W. Washington St., Chicago. Cost, $400,000. CUDAHY, WIS.— Theatre, store and office bldg. Owner: J. Disch, Cudahy, Wis. Architect: August Wolf, 230 Grand Ave., Milwaukee, Wis. Cost, $65,000. MINOCQUA, WIS. — Theatre and recreation bldg. Owner: Merrill Amusement Co., A. L. Robarge, pres. Cost, $30,000. MILWAUKEE, WIS.— Theatre. Owner : Forest Investment Co., care of Architect August Wolff, 230 Grand Ave. Cost, $300,000. KENOSHA, WIS— Theatre bldg. Owner: Dahl Construction Co., 1563 Solem. Architect : Charles O. Augustine, 5619 Sixth Ave. Cost, $300,000. RACINE, WIS.— Theatre. Owners name withheld. Architect : J. Mandor Matson, 530 Baker Bl. Location, Charles and Yout. RACINE, WIS. — Theatre addition. Owner: Louis Russell, care of architect. Architect; William J. Redden, 423 Arcade Bldg. RACINE, WIS.— Theatre and dept, store. Owner: Rialto Building Corp., 517 Main St. Architect : United Studios, 28 W. Lake St., Chicago. Cost, $600,000. MILWAUKEE, WIS. — Theatre and stores. Owner withheld. Architect : H. F. Grugel, 818 W. Harrison St, Oak Park, 111. OSHKOSH, WIS. — Theatre and hotel. Owner: American Ozone Realty Co., care of Raulf & Raulf Construction Co., 428 W. Wisconsin Ave., Milwaukee, Wis. Architect: C. J. Keller & Sons, 522 W. Van Buren St., Milwaukee. Cost, $1,000,000. WAUSAU, WIS. — Theatre and stores. Owner: Wausau Theatre Co., Walter Thom, chairman of building committee. Architects: Oppenhamer & Obel, Wausau, Wis. MILWAUKEE, WIS. — Theatre, store and apartment building. Owners : National Layton Improvement Co., George Fischer, manager, Milwaukee Theatre, 1080 Teutonia Avenue. Architects: Dick & Bauer, 308 Third Street, Milwaukee. BELOIT, WIS. — Theatre. Owner : Saxe Amusement Eriterprlses, 530 Grand Avenue, Milwaukee, Wis. Architect not selected. MILWAUKEE, WIS. — Theatre and stores. Owner; Not revealed. Architect: H. W. Grugal, 818 W. Harrison Street, Oak Park, 111. Cost, $500,000. MILWAUKEE, WIS. — Theatre and stores. Owner : Badger Building Service, 445 Milwaukee Street. Architects: Peacock & Frank, 445 Milwaukee Street. Cost, $300,000. WAUWATOSA, WIS. — Theatre and stores. Owner: Milwaukee Building Service, 445 Milwaukee Street. Architects; Peacock & Frank, 445 Milwaukee Street. Cost, $200,000. KENOSHA, WIS. — Universal Chain Theatrical Enterprises plans to erect a theatre at 5919 Main Street to cost $600,000. The architects are United Studios, Inc., 28 W. Lake Street, Chicago, Illinois. BELOIT, WIS. — Lipman & Graymont, Milwaukee, will erect $300,000 theatre in Beloit at East Grand & Pleasant. MILWAUKEE, WIS.— Mr. E. F. Maertz, Northwestern Amusement Company, 1588 Hopkins St., have plans by La Croix & Memmler, for a $250,000 theatre, store and ofSce building to be erected at 25th and Hopkins Street. MILWAUKEE, WIS.— Dick & Bauer, 208 Third St., have drawn plans for a $650,000 theatre, to be located at Third and Locust Sts. It will seat 2,000 persons. MILNE SIGNS Show The Way I The best Theatres in the country are using MILNE signs because they are convinced that showmanship is built in. The MILNE Electric Signs are built by men who know the show game and know what the value of good lighting means for attracting more people to the box office. Their one purpose in mind when building these signs is the brilliant lighting effect they must have, and the punch it must give in order to draw the crowds. Send us the name of your theatre and let us submit a colored sketch to you — no obligation on your part. MILNE ELECTRIC SIGN COMPANY 189 5th Street Milwaukee MILNE SIGNS Changeable Letter Marquise or Canopies More than 150 Theatres have the MAJOR iSrSTEM Several times more than ALL the other remote eontrol methods put together. When you are considering your equipment think of this — don’t experiment J^ank oidam Atlanta, Ga. Baltimore, Md. Boston, Mass. Brooklyn, N. Y. Buffalo, N. Y. Chicago, lU. Cincinnati, O. Dallas, Texas ELECTRIC COMPANY Denver, Colo. Detroit, Mich. ST LOUIS DISTRICT OFFICES Kansas City, Mo. Miami, Fla. Los Angeles, Calif. Minneapolis, Mtnn. New Orleans, La. Omaha, Neb. Philadelphia, Pa. Pittsburgh, Pa. Portland, Ore. Seattle, Wash. San Francisco, CsUA Winnipeg, Canada.