Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
000551
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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April 23, 1927 EXHIBITORS HERALD 13 oom in the f pring RNER Winners tr? m atch for “The Climbers”! New laurels for Irene Rich! “Tracked the Police” — Rin Tin Tin’s most thrilling and heroic role — play it iw — -and how! )ming! Monte Blue’s “The Brute”! What a picture! Greater than len “Across the Pacific” ! > end of exhibitor profits with the Twenty-Six Warner Winners! it after hit! The season’s greatest bigger profit pictures! Why wait d wish — play and profit now? with CLYDE COOK. Forrest Stanley, Flobelle Fairbanks Anders Randolph and Myrna Loy. Suggested by the play of Clyde Fitch. Directed by Paul L. Stein. HYAMS ed by Irving Based mgs. >vel by W. as Newton. K MUlion Bid " HER GREATEST HIT AND .A WARNER WINNER/. Winners MEAN BIGGER BOX OFFICE PROFITS THE WHOLE YEAR 'ROUND