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Edwin S. Clifford, Managing Editor George Clifford, Business Manager William R. Weaver, Associate Editor
NEW YORK
565 Fifth Ave. Telephone Vanderbilt 3612-3613.
James Beecroft, Manager John S. Spargo, New York News Editor
LOS ANGELES
5617 Hollywood Blvd. Telephone Gladstone 3754.
Ray Murray, Manager Harry E. Nichols, Advertising Manager
LONDON
The Bioscope (J. Cabourn, Editor) Faraday House, 8-10 Charing Cross Rd., W. C. 2.
INDEX TO
EDITORIAL CONTENTS
DEPARTMENTS
Short Features 40
Presentation Acts 43
The Theatre 49
The Film Mart 58
New Pictures S3
Classified Advertising 60
The Box Office Ticker 73
“What the Picture Did for Me” 61
FEATURES
Broadway 30
Los Angeles, by Ray Murray 34
Re-Takes 34
Pictorial Section 35
New York, by John S. Spargo.... 38 Service Talks, by T. O. Service.. 52
Letters from Readers 56
Chicago, by D. H 74
SUBSCRIPTION RATES
United States and possessions —
$3 per year. Canada — $4.50 per year.
Other points of the world —
$6 per year.
Single copies, 25 cents.
Advertising rate cards and Audit Bureau of Circulations statements furnished upon application.
In This Issue
T OHN J. McGUIRK is named new president of First National; Robert Lieber, chairman of board — Warners get full ownership of Vitaphone by buying interest of WzJter J. Rich, says New York Times.
p LOODS stop shows in seven states; Cut off many towns; Raging torrents prevent salesmen from meeting exhibitors despite use of rowboats.
“^^ING OF KINGS” world opening wins distinguished audience;
Cecil B. DeMille story of life of Jesus reproduces great historical locales.
pP VERY branch to join in “Herald” golf tourney in Holl5rwood;
Interest in event of May 15 spreads over entire industry; Fifty prizes offered in addition to cup.
ID OXY will run Fox theatre in Washington; New Bronx house for William Fox; Publix reported bidding for theatre in new Masonic Temple at Albany.
COL LESSER, Rosenberg and Col. Levy organize to operate theatre chain in smaller coast cities and to produce pictures on small scale.
ID LOCK booking debate delays decision in Famous Players investigation; Four bandits seize ticket company’s $3,100 payroll.
pj ENNSYLVANIA solons shelve theatre bills; Illinois six-day measure defeated; Padlock proposal comes up this week.
Radio broadcasting by exhibitors between 7 and I I p. m. is prohibited by decision of M. P. T. O. of Michigan as inimical to industry.
UNITED ARTISTS adopts approved publicity rules; Main features of British quota bill are expected to stay.
TJANDITS smash three safes but fail to get cash; Cleveland Exhibitors Association opens new offices and clubroom.
“The Studio” Is Published as Section 11 of This Week’s Issue