Exhibitors Herald (1927)

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April 23, 1927 EXHIBITORS HERALD 3:^ EVERY WEEK Is a BIG WEEK for READERS of EXHIBITORS HERALD — this week The Studio appears as Section Two. A1 Boasberg exposes the inside story of the mergers now taking place. Bob Early adds another chapter to his running history of Hollywood. Jim Loughborough starts a new series. Ray Murray contributes his sparkling humor and sophisticated views. Oh, what an hour of reading! — next week The Box Office Record and Equipment Index appears as Section Two. Here’s a serious note — business information of vital importance to everyone in the trade who wants to stay in the trade. No long comment necessary. “The most valuable book ever published for the motion picture industry” still applies. — and the next week CONTAINS the first of the series of product announcements from the important distributing companies. F. B. O. comes to bat first and its insert will appear exclusively in Exhibitors Herald. The sensational advance of F. B. O. under the leadership of Joseph P. Kennedy attaches an importance to this announcement which makes it business news of vital interest to everyone. — the week after that CONTAINS the 1927 announcement of Paramount with several startling surprises contained therein. Section Two will be the May Issue of Better Theatres and in it will appear the first installment of the most important questionnaire the Herald has ever submitted the theatre owner. And all of this is EXTRA. It comes in addition to ^ the Snappiest, Breeziest Paper in the field — the good old Herald. More news, more pictures, more exhibitor reports, more service departments, more advertising — more PUNCH, SERVICE, STAMINA than any other publication in the motion picture industry.