Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
000577
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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April 23, 1927 EXHIBITORS HERALD 35 Film News PICTORIAL SECTION Stories Told in Pictures of Exhibitors Herald Issue of April 23 by the Camera Peter Milne’s new story is the kind that will undoubtedly “fill their hearts with fire,’’ and Joe O’Neill, right, isn’t missing a word (or a wink). Good friends and seasoned scribes, these two. Peter is author of F. B. O.’s “Homestruck.’’ M. G. M. will have a “real prison story” for you soon, says Harry Rapf, center. Jack Black, former and reformed convict, wrote it, and Bessie Beatty, who is also in the picture, is rewriting it before it goes into production. Motion picture fans are continually voting for somebody or something. They change their minds as often as they change their ballots. Banky, of U. A., is the most recent “Queen.” John C. Eisele dies unexpectedly; he was treasurer of Fox Film Corporation for twelve years and was senior member of Eisele & King, stock brokerage firm. Schools are instituting motion pictures as regular courses of instruction, says Mrs. Elizabeth Richez Dessez, director of the educational department of Pathe.