Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
000579
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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April 23, 1927 EXHIBITORS HERALD 37 The Romeo scene of Pro-Dis-Co’s “The Heart Thief” with one too many Romeos. Nils Olaf Chrisander, director, and Joseph Schiidkraut on ladder; Lya de Putti, above. You’ll tell it to the Marines, Mister M a i 1 e s ! The 1 8-year-old son of Charles Hill Mailes and Claire McDowell, players, joins up. Still was made on F. B. O. lot. Gilda Gray, Paramount player, leads the grand march with Mayor James Walker at the A. M. P. A. dinner which was held April 2. “The Big Parade” completes its 1,000th. M.-G.-M. estimates that in the 71 weeks of performances at the Astor theatre. New York, up to April 2nd 1,200,000 patrons have attended. Scene from the him, above. Four exhibitors visit a Warner Brothers set trimmed in an old-fashioned way. Left to right: A. Franks, Sol Epstein, Monte Blue (host), M. L. Finkelstein, Leila Hyams, and Mr. Ruben of Finkelstein & Ruben. The set is for “The Brute,” and does the title refer to “the dispenser”? Following completion of the picture Monte Blue took a vacation and is now at work on “The Diamond Express.”