Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
000603
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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.EO MALONEY With Ford Beebe an unbeatable combination. Trade paper reviews, ^ and exhibitor comment on every one [ of his pictures have been remarkable. We insist, no better Westerns anywhere than these. “Don Desperado” a May release. iUFFALO BILL, JR. i A real “dyed in the wool” Cheyenne cowboy, once a broncho buster and I fancy rider with the SellsFdoto Wild West Show. Boy, how he can ride ! You get in his pictures all the action any heart can crave. Current release “The Ridin’ Rowdy.” Lester F. Scott Jr., Producer. BUDDY ROOSEVELT A college-bred cowboy who left Harvard to join a Wild West Show as trick rider. In each of his pictures there is not only heart interest drama and fast action, but also a real comedy element. Lester F. Scott, J r., Producer. Coming release “The Code of the Cow Country.” WALLY WALES Another real cowboy, hailing from Texas. Looks good either on a horse or in a dress suit. Each of the pictures already released has registered big. Coming release “The Meddlin’ Stranger.” Lester F. Scott, Jr., Producer. it BILL CODY Excels with horse, lariat, whip and gun. No better riding or faster action anywhere. His pictures full of real dare-devil stunts. Current re' lease “The Arizona Whirlwind.” Lester F. Scott, Jr., Producer. Pafheoicture BILL CO DV