Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
000608
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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62 EXHIBITORS HERALD April 23, 1927 best from F. B. O. this season and that covers a lot of territory. Step on it. The picture is there. — Russell Armentrout, K. P. theatre, Pittsfield. 111. — General patronage. HOMESTRUCK: Viola Dana^April 3-4. This is only a fair program picture and is not for a Sunday night showing. The first three reels contain the usual good Dana stuff, but the last part is filled with hootch, jazz and wild women. When Dana sticks to her cute little mannerisms, she is a bell ringer, but when she tries to emote she is out beyond her depth. This is the first of a flock of six in this series, and I hope the balance will be better. Old Pap must have seen this just before he decided to change the name of his car. Six reels. — Wm. E. Tragsdorf, Trags theatre. Neillsville, Wis. — Small town patronage. THE BORDER WHIRLWIND: Bob Custer— Custer has been a good drawing card. This is pretty darn good. Six reels. — S. G. Fry, Palace theatre, Naples, Tex. — General patronage. TARZAN OF THE GOLDEN LION : Special cast — March 14-15. Boys, here is a picture that is different, and went over fine with my audience. Of course it’s a big lie, but one of my patrons said. "I always enjoy a good lie.” Absolutely clean. Seven reels. — A. J. Steggall, Cozy theatre, Fayette, Iowa. — General patronage. SALVATION JANE: Viola Dana — Pleasing performance. Not much action. Six reels. — S. G. Fry. Palace theatre, Naples. Tex. — General patronage. THE ADORABLE DECEIVER: Alberta Vaughn — Jan. 8. Alberta's features are a total flop for us. Six reels. — S. G. Fry, Palace theatre, Naples, Texas. — General patronage. THE COWBOY MUSKETEER: Tom Tyler— The combination of Tom Tyler, Frankie Darro and Pal always seems to please, and although the pictures are not big, still they are full of entertainment. Five reels. — Ray W. Musselman, Princess theatre. Lincoln, Kan. — Small town patronage. BIGGER THAN BARNUM’S: Viola Dana— Jan. 12. We figured this good. Rather short and abrupt ending. Six reels. — S. G. Fry, Palace theatre. Naples, Texas. — General patronage. TOM AND HIS PALS: Tom Tyler— Jan. 14. Tom and his pals, if kept together, will leave most other Western stars behind. Take the kid, the pony and the dog out, and I fear a flop. Five reels. — S. G. Fry. Palace theatre. Naples, Te.x. — General patronage. First National ORCHIDS AND ERMINE: Colleen Moore— 100%. Huh ! Here’s another Colleen Moore picture. All the competitors of First National tell me she’s losing her prestige. Wish they had been here on these two stormy winter nights and witnessed the packed houses. Also the fine comments. And my opinion is that this is Colleen’s best. — H. J. Thacher, Lyric theatre, Abilene, Kans. — General patronage. ORCHIDS AND ERMINE: Colleen Moore— 50%. March 25-26. So T. O. Service could not see Colleen in this one. Well, it’s there just the same — a sure fire box office hit. The subtitles by Ralph Spence were worth the price of admission. Each one of them was good for a good big laugh. Had two big nights on this and the crowd voted it the best of all the pictures Colleen had given us and that’s what an exhibitor likes to hear them say. So T. O. S. had better look this one over again and make an amended report, for we don’t want to hurt Colleen’s standing with the men who run the shows. Seven reels. — Steve Farrar, Oi’pheum theatre, Harrisburg, 111. — General patronage. AN AFFAIR OF THE FOLLIES: Lewis Stone — 90%. Here’s another First National clicker. They certainly are giving us pictures, while others are slinging promises.— H. J. Thacher, Lyric theatre, Abilene, Kans. — General patronage. THE STRONG MAN: Hari*y Langdon — 15%. Not as good as we expected. However, our people don’t care for feature length comedies. Business way off. — H. J. Thacher, Lyric theatre, Abilene, Kans. — General patronage. THE STRONG MAN: Harry Langdon — March 20. A good piece of entertainment, we thought, but failed at the box office. Our crowd doesn’t seem to be able to see this class of comedy. Lodge, carnival, and rain both nights hurt some. Seven reels. — A. G. Witwer, Grand theatre, Rainier, Ore. — -General patronage. TWINKLETOES : Colleen Moor^90%. January 24-25. Oh, what’s the use? Just another of those 100% entertainments, and while different from her former pictures, I am sure my patrons were pleased 100%. — H. J. Thacher, Lyric theatre, Abilene, Kans. — General patronage. TWINKLETOES: Colleen Moore — 50%. March 13-14. And here comes Colleen Moore in the greatest of all her big productions, “Twinkletoes,” a splendid picture with this little star at her best. Business way below average on account of Lent, bad weather and roads. Some said they did not like Collen so well as a blonde, others said she looked wonderful. Just the same, a good many remarked that it was the best picture she had made up to the present time, and I agree with them. It is entirely different from other pictures that she has appeared in. It also contains several beautiful spectacular scenes. You won’t be disappointed that you bought this one because it is sure to please the majority. Film in excellent condition. Eight reels. — Marion F. Bodwell, Paramount theatre, Wyoming, HI, — General patronage. TWINKLETOES: Colleen Moore — 75%. Not as gootl as “Irene” but a very good picture and her pictures are box office bets and unless we are mistaken will mean more to ils than any other product. Eight reels. — Gunther & Metzger, Palace theatre, Syracuse, Nebr. — General patronage. TWINKLETOES: Colleen Moore — March 28. The acting of Colleen was good but the stoi’y is awful. Morbid and no redeeming features at all. A shame to put an actress of Miss Moore’s type in a picture like this. People walked out. The picture drew well but did not please my people. Nine reels, — W. H. Hardman, Royal theatre, Frankfort, Kan. and Regent theatre. Blue Rapids, Kan. — Small town patronage. TWINKLETOES: Colleen Moore— April 5. Colleen, you are getting sweeter and sweeter every day, and in every way. My friend, Miss Hazel Hebert, says if she were a man she’d seek you. By the way. Miss Hazel is figuring on marrying soon and I want you "to write to her. I think there is going to be a big outdoor wedding in a garden of flowers here. I certainly would like to see you and Hazel meet, 'cause I like both of you. Nine reels, — M. J. Babin, Fairyland theatre, White Castle, La. — General patronage. TWINKLETOES: Colleen Moore — March 30. Thank you, Colleen, you’re great. It's big. — N. I. Morness, Our Town theatre, Burt, la. — General patronage. PARADISE: Milton Sills — 70%. January 30 and February 1. Very good picture, contrai'y to what the Motion Picture Magazine gave it. The fight was a lulu. Betty Bronson’s a little peach. Seven reels. — L. E. Palmer, Postville theatre, Postville, la. — General patronage. THE MASKED WOMAN: Anna Q. Nilsson— 50%. March 16. Just an ordinary program picture. Will get you by if you don’t promise too much. Nothing to rave over. Just a picture and that is about all. Seven reels. — Marion F. Bodwell, Paramount theatre, Wyoming, III. — General patronage. JUST ANOTHER BLONDE: Special cast— 80%. Another First National success. Keep up the good work. — H. J. Thacher, Lyric theatre, Abilene, Kans. — General patronage. JUST ANOTHER BLONDE: Jack Mulhall— 60%. March 20-21. Another good one from First National. Good Sunday picture with excitement, comedy, and Ihrills. Wae very well liked here. Seven reels. — Marion F. Bodwell, Paramount theatre, Wyoming, 111. — General patronage. JUST ANOTHER BLONDE: Special casl^ 15%. A satisfactory picture with very good comedy and clever titles. Six reels. — C. McDonough, Auditorium theatre, Libertyville, 111. — General patronage. DON JUAN'S THREE NIGHTS: Lewis Stone 40%. January 26. For the first time, a bad picture with Lewis stone. — H. J. Thatcher, Lyric theatre, Abilene, Kans. — General patronage. OLD LOVES AND NEW: Lewis Stone— 10%. April 5. Dandy show, good enough for any houise that runs better class of pictures. Comments good. Eight reels. — R. Duba, Royal theatre, Kimball, S. Dak. — General patronage. THE SPLENDID ROAD: Anna Q. Nilsson— 16%. Picture O. K. Print A1 condition. The old 49 stuff don’t take anymore. Didn’t pay iverhsin^ diuni'^ NATIONAL SCREEN SERVICED Dishibuied throughout the United Slates from CHICAGO NEW YORK LOS ANGELES 845 S.Wabash Ave. ^ 126-130 W.46'* St. 1922 S.Vermont Ave.