Exhibitors Herald (1927)

Page scan 000822 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
000822
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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86 EQUIPMENT INDEX SECTION OF April 30, 1927 oes^' Stage Lighting EQUIPMENT APPARATUS SUPPLIES STANDARD and special stage lighting units of every description. Latest design — that are built right — practical and dependable. Expert Service. Reasonable prices. Full value for every dollar and every unit fully guaranteed. A complete line that meets all requirements, ranging from a small spotlight to elaborate scenic effects. Your inquiries, cordially invited. Your orders, warmly welcomed — and filled promptly. The following is but a partial list of Kliegl Lighting specialties. Spotlights Floodlights Sciopticons Footlights Borderlights Exit Signs Aisle Lights Dimmers Color Wheels Color Frames Color Rolls Color Boxes Music Stands Connectors Plugging Boxes Floor Pockets Scenic Effects Shutters Color Mediums Color Caps Lamp Coloring Terminal Lugs Resistances Stage Cable Universal Electric Stage Lighting Co.,iNCi 32! West 50th Street I Oss^. CATALOGUE N EW YORK, N.Y, FORWARDED UPON REQUEST “MADE RIGHT FOR BETTER LIGHT” IDEAL FOR YOUR THEATRE BORDERLIGHTS or SPOTLIGHTS or any other lighting equipinent made by us will give all users the utmost in service and efficiency and every satisfaction anticipated. LIGHT YOUR THEATRE WITH MADELITE and realize the wonderful quality in lighting equipment that is in use most satisfac torily in De Luxe houses all over the country. We have made stage equipment for many years and know the needs of your theatre to give you the right equipment at a reasonable figure and guarantee absolute satisfaction. We can serve you well. Send for our new illustrated catalogue BELSON MANUFACTURING CO. 804 Sibley St., Chicago Representative at New York, Philadelphia, Wasliingrton, D. C., St. I.ouis, New Orleans, Kansas City, Omaha, Minneapolis, San Francisco, lx)S Aagreles, Seattle range per unit from $14.00 to $60.00 per unit or caliinet. A leading manufacturer of this equipment is : E. E. FULTON CO., 3208 CARROLL AVE., CHICAGO, ILL. ^ S S FILM CABINET STANDS There are various size stands which accommodate one up to three cabinets, and hold the film cabinets so that they are more convenient as well as allowing them to be moved about more easily for cleaning or relocating purposes. Some of them also make the film cabinets more safe by holding the film cabinet at an angle so that a reel of film cannot be laid on top of it. The prices range from $12.00 to $17.00. A leading manufacturer of this equipment is : E. E. FULTON CO., 3208 CARROLL AVE., CHICAGO, ILL. ^ ^ FILM CEMENT A special preparation for splicing motion picture film used in theatres, laboratories and film exchanges. Film Cement sells at about 25c a bottle. Leading manufacturers of this equipment are : E. E. FULTON CO., 3208 CARROLL AVE., CHICAGO, ILL. MONARCH THEATRE SUPPLY CO., 1223 S. WABASH AVE., CHICAGO, ILL. S ^ S FILM CLEANERS A block containing pads which are saturated with a film cleaning liquid through which the film is run, dirt and grit being removed from it in the process. Prices range from $7.50 up. Request further information through “Better Theatres” Information and Catalog Bureau. ^ ^ ^ FILM SPLICING MACHINE Equipment of this type is used mostly in film exchanges, studios and laboratories for the purpose which the name states. Smaller models are made for theatres. Prices range from $6.00 up. Request further information through “Better Theatres” Information and Catalog Bureau. S ^ ^ FILM WAXING MACHINE A device for protecting the projector from emulsion of green film. It is placed For perfect signs in motion specify Hotchkiss Silent Flashers 1. Continuous Perfect Flashing 2. No Maintenance Expense 3. Absolutely Silent 4. Guaranteed Contacts 5. Guaranteed Mechanisms CRAMBLET ENGINEERING CORPORATION 286 Milwaukee St., Milwaukee