Exhibitors Herald (1927)

EXHIBITORS HERALD 107 April 30, 1927 (^Continued from fage 66) up fairly well on it. We run serials continuously. (Golbe, Savannah, Mo.) Was a loss to me. Bought too high and did not hold the crowd. Started out fairly well but was not strong enough to hold them. (Odeon, Cottonwood Falls, Kan.) Have run nine espisodes and liked only fairly well. Good Western type serial. Dorothy Philips doesn’t do her stuff like she used to. (Greenhalgh, Perron, Utah.) I run this one and sure was glad it was over. Picked up on the beginning ; dropped at the end. (Loring, Elliott, Pa.) Just a medium serial that’s all. It furnished good entertainment for my Friday patrons, but had no special drawing power. (Electric, Caldwell, Kan.) After third chapter cannot say much for it. and Pathe service of sending it one day late doesn’t help it any. (Princess, Stanberry, Mo.) FIGHTING MARINE, THE, Gene Tunney, serial, 2. — Any exhibitor that has made a favorable comment on this serial has a house in a real show town where they hang out the S. R. O. sign for any old excuse of a picture. I have no axe to grind with Pathe, in fact, that whole gang are the best bunch of fellows I ever signed with, but “The Fighting Marine” is just simply awful. This picture is actually keeping my regular fans away, and they don’t hesitate to say so. It would interest me to know if there are any other exhibitors who have experienced the same results with Gene. (Pioneer, Amasa, Mich.) Listen, friend exhibitors, I got fooled and take it from me, this is the worse serial ever made. Paid too much, and believe me, this serial is not worth anything to us, as we expected him to do a little boxing, and not gun stuff. Besides, the film is badly dyed, which makes it very dark. This is not my conception, but my patrons. (Verdun Palace, Verdun, P. Q., Canada.) Of all serials, this is the bunk. Chapter 8 and getting worse. Sold to me at advance price. Lay off. Brother. (Opera House, Monticello, la.) Very unsatisfactory. Does not even draw the kids, but they are our most critical patrons. Nothing induces them to follow it up. A flop as a serial. (Palace, Malta, Mont.) The biggest flop of the year. Very few ladies came, and even the men walked out on it. Some came to see Tunney, but as far as the story and the picture goes, it was below the average. The exchange was the only one who profited by its run. Had it booked for three nights but took it off the second night. (Temple, Viroqua, Wis.) As drawing power for prizefighter, yes ; as for the plot, have not seen it yet. Two chapters. (Opera House, Monticello, la.) Dunno. Results haven’t been gratifying to date, which may not be any fault of the picture other than that it is a serial. Rental comparatively high for good and sufficient reason. (Pioneer, Amasa, Mich,) Started off rather slow, and my crowd did not break down the doors trying to get in. Can tell more about it in the next chapter. I think Gene is going to fight iii episode 2. Hope so : that’s what we bought it for — to see him fight, not act. (Casino, Ware, Mass,) Tunney may be a knockout in the ring, but he sure is a flop at the box office. It started off with a bang on the first episode, but it did a, nose dive on the second and third chapters. Pathe held us up on this one and we had to buy five other serials to get it. Sure hope the other five will do better than this one. (Youngs. Lexington, N. C.) We have run five chapters on this serial and it seems to be giving general satisfaction. (Arcade. La Grande, Ore.) I have been compelled to send in poor report on this serial on every chapter, starting with chapter one, but I can send in a good one on chapter eight, for it was fine. Lots of excitement. Thrills and funny. Really fights in this one. A good bout. He beat the tar out of the other guy. (Globe, Savannah, Mo.) This serial so far has been very poor. Have lost a third of our serial customers. Paid more for this than any other serial. The ladies absolutely will not come out to see it. Don’t let Pathe sell you this expecting it to go over big. It has lost us money so far. Some of our regular patrons said it was all a joke. (Globe, Savannah, Mo,) I bet on Gene and I lost both times. Has no following whatever. (Palace, Malta, Mont.) Opened with this the day after the fight. Have run first two episodes and the quality is okay, but this is not a serial town. Failed to pull any extra business. (Uptown, Clear Lake, la.) After four episodes, looks promising. Gene helps draw and does his part well enough. Balance of cast is good, with Walter Miller deserving special mention. Business picking up over “Snowed In.” Has some good comedy which helps to make it more entertaining. (Y. M. C. A., Morenci, Ariz.) MACK SENNETT COMEDIES, 2.— All as good as the best. (Globe, Buena Vista, Va.) You can’t beat Mack Sennett comedies. (Liggett, Madison, Kan.) OUR GANG COMEDIES, 2.— We think the Our Gang the best comedy on the market, but can only get a few and cannot get them without buying some of the rest which are not so good. My advice to all exhibitors would be to buy all the Our Gangs you can get a contract on. (Barnard, Barnard, Mo.) These comedies can generally be relied upon. (Strand, Marengo, la.) I feel that this crowd are growing up out of it. Their comedies do not ring like they did. They show money and good direction but the people don’t get the kick out of them that they used to and I g-uess it is because the kiddies are getting too grownup and sophisticated. Such is life. (Grand, Pierre, S. D.) I think the Gang comedies are slipping. Not near as good as the previous ones. (Electric, Caldwell, Kan.) You can never go wrong on a Gang comedy. They are sure to please. They will appeal to the grown ups as well as the children. I have patrons that will come to the show just to see the comedy when I have the Gang on. (Manzanita, Carmel, Cal.) Our Gangs are as a whole the whole show. About one-half of it pretty weak. (Rex, Madisonville, ’Tex.) Most of these comedies are good and please our patrons. (Rex, Madisonville, Tex.) Excellent and above box office. ( Fort Lee, Fort Lee, N. J.) PATHE COMEDIES, 1 & 2. — Pathe comedies are as good as are made. They will draw better than any comedy there is. (Oxford, Oxford, O.) Pathe has the best comedies we have ever found. (Rex, Madisonville, Tex.) Pathe comedies are not standing up for me. (Illinois, Sullivan, 111.) Pathe’s new comedies are nearer comedy dramas so far. Not slap-stick enough for my crowd, and Gosh, how they cost. Never again. (Strand, Paris, Ark.) I just want to say this to bi'other exhibitors: These comedies are a lot better this year than in the past. Try them. (Amuse, Hart, Mich.) PATHE NEWS, 1. — This is a good news. Gets everything. (Gem, Greenriver, Utah.) The best newsreel I ever ran in ten years. (Club, Jackson, Wyo. ) I am running this so old that people mistake it for “Flashes of the Past,” but they all sit through it and I believe a couple of them come just to see it. I think it is as good forty days old as four days old, in some ways better. And it is real interesting stuff at any time. (Grand. Pierre, S. D.) Pathe News is the best. There is none better. (Oxford, Oxford, O. ) Seems okay, although some say others are better. (Strand, Marengo, la.) We find the Pathe News to be one of the most important parts of our mid-week show. It gives a good assortment of news events. (Legion, Holyrood, Kan.) If I ever get ahold of one of these that isn’t with war propaganda. I’ll eat it. (Trags, Neillsville, Wis.) The best news that is made. (Oxford, Oxford, O. ) I use Pathe News every Saturday night and could not get along without it. (Opera House. Raymond, Minn.) The newsy newsreel “you will buy and buy and buy eventually, why not now?” (Bridge. Petersburg, W. Va.) PATHE REVIEW, 1.— Good. (Opera House, Fennimore, Wis.) Good subject with a long comedy feature. (Community, Ridgeway, la.) These are good entertainment with any sort of a picture, but they never send you paper with the one you are booked. (Trags, Neillsville, Wis.) A dandy one-reel subject which seems to have at least one subject that pleases. (Reel Joy, King City. Cal.) SNOWED IN, Allenc Ray, Walter Miller, serial, 2. — This has held up fine for us and the story is very logical, which is seldom the case. We are on the eighth chapter this week. (Star, Hay Springs, Neb.) A good cast. I believe this is as good a serial as we have run and it continues to draw up till the ninth episode. The serial “The Bar C. Mystery” didn’t hold a candle with this, and its drawing power was terrible. (New Radio, Correctionville, la.) Looks like this is going to be a good mystery serial. (Manzanita, Carmel, Cal.) I have played two chapters and I believe they are going over good. (Electric, Caldwell, Kan.) Just played the 8th chapter. Interest holding strong. Patrons pleased with this mystery serial. Allene is certainly a real serial queen, and pretty — I’ll say she is. (Globe, Savannah, Mo.) A very good average serial but not in a class with “The Green Archer.” (Arrow, Broken Bow, Okla.) Sixth chapter. Going good. Plenty of mystery. (Globe, Savannah, Mo.) This serial is getting better with each chapter. Think it is going to be a good bet. Business holding up fine on it. (Globe, Savannah, Mo.) Good photography, good staging, and a good mystery story, but lacked something, which kept it from being a winner. Business improved over “Casey” however and held steady. (Y. M. C. A., Morenci, Ariz.) Fifth chapter. Great. Going strong. Interest mounting each week. Can’t beat Ray and Miller for serial team. (Globe, Savannah, Mo.) A mighty good serial that kept interest hot up to the last chapter. We run serials with vaudeville, so can’t tell if it would pull anything extra or not. Believe this one would, as everyone seemed very much interested. (Arcade, La Grande, Ore.) Finished chapter one. Looks like it may be very good. We’ll know more after another chapter or two. (Paramount, Wyoming, 111.) We have just completed this serial to a very profitable business. Same cast as “The Green Archer.” It will do business for you. The mystery is well sustained. (Hamly, Pauls Valley, Okla.) The first chapter started off with plenty of action and that is what my serial fans like. Everybody seems pleased with it. (Youngs, Lexington, N. C.) Believe this held the interest as well as any serial we have had in some time. The real identity of the characters was not known by practically any one until the end. (Star, Hay Springs, Neb.) SPORTLIGHTS, 1. — When these Sportlights are good they are very good.' Sometimes they are the bunk. (Trags, Neillsville, Wis.) All golf. Pleasing to golf bugs, but others did not enthuse over it. (Grand, Rainier, Ore,) Universal ANDY GUMP COMEDIES, Joe Murphy, 2.— A good Gump comedy. The Gumps have some pulling power. There’s no question about that. Children and old folks alike enjoy the capers of Andy, Chester and Min. (Electric, Browning, Mo.) The Gump comedies are pleasing and this is as good as the rest. (Grand, Pierre, S. Dak.) This series of comedies is getting over okay with us. Book them and run them. They will get business for you. (Hanly, Pauls Valley, Okla.) These please the kids and a few of the grownups. They are worth the money. (Calhan, Calhan, Colo.) BUSTER BROWN COMEDIES, Arthur Trimble, 2, — When you book a Buster Brown comedy, you’re booking something worth while. Tige, the dog, is the smartest animal on the screen today. (Arvada, Arvada, Colo.) These Buster Brown comedies all seem to take with us. The old folks laugh as well as the kids. They take especially well with the kids. (Pastime, Johnson, Nebr.) Buster Brown comedies are all good for the kids, but the grownups don’t care for them. (Community, David City, Neb.) No better comedies on the market today. (Strand, Paoli, Ind. ) They are fine. Will please old as well as the young. (Oxford, Oxford, O.) Very good. These comedies are hard to beat. (Grand, Rainier, Ore.) Buster Brown comedies very good. I like them better than Our Gang. (Bijou, Conway, N. H.) I find these comedies very, very good. You can make no mistake by booking them. The dog Tige is a wonder if there ever was one. Kids go crazy over them. (Aurora, Basil, O.) These Buster Brown comedies are all good. (Pastime, Johnson, Neb.) These Buster Brown comedies are real good. We have shown three and they have all been good ones. (DeLuxe, Spearville, Kan.) What’s the use? They’re all good. (Strand, Paoli, Ind.) These are very good comedies. (Reel Joy, King City, Cal.) All the Buster Brown comedies we have used have been good. (DeLuxe, Spearville, Kans.) We consider these Buster Brown comedies very good. (Pastime, Johnson, Neb.) These comedies go over fine with the kids and are well worth running. The dog, Tige, did some almost human stunts in this one. (Electric, Browning, Mo.) The kids simply eat up these Buster Brown comedies, and the adults are not far behind. Everyone loves the three stars. Buster, Mary Jane and Tige. (Victory, Weaverville, Cal.) When you book a Buster Brown comedy, you’re booking something worth while. Tige, the dog, is the smartest animal on the screen today. (Arvada, Arvada, Colo.) These Buster Brown comedies all seem to take with us. The old folks laugh as well as the kids. They take especially well with the kids. (Pastime, Johnson, Nebr.) COLLEGIANS, THE, George Lewis, Dorothy Gulliver, series, 2. — Boys, this is the best short subject money can buy. But why don’t they make them in about 7 reels? Used this on an off night and business just about tripled for the night. Buy “The Collegians” and make yourself some dough. (Walnut, Lawrenceburg, Ind.) Used the first one on Christmas Day and it seemed to please, as my patrons like college stuff. (Fairyland, White Castle, La.) I consider these as good as any two reel subjects that have ever played my house. They have not increased the box office, even though I did pay more for them than I do for two reel subjects. They are clean, full of pep and youth, and everybody likes them. The athletic stuff is good. Am sure your patrons will like them. (Regent, Cleveland, Miss.) Sorry to see that the last one will be shown on March 26th, as this is what you might call the highest class short reel entertainment. I know of no other that can beat it. (Fairyland, White Castle, La.) I am so sorry this is the last of this, as