Exhibitors Herald (1927)

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Greatest Of Industry’s Showmen Joins F. B. O. William Le Baron supervised “Beau Geste” and other successes for Paramount. William Le Baron will now devote his unflagging energy, executive skill and showmanly genius to Greater F.B.O. He will personally approve all stories for F.B.O. attractions; will personally select all stars, players and directors; will personally direct the preparation of scripts as well as the building of sets and costumings for all forthcoming productions. This guarantees for Exhibitors the greatest line of F.B.O. attractions ever produced... eclipsing in box-office value, distinction and finish all product of the past! When Joseph P. Kennedy took over Greater F.B.O. he set in motion a campaign of expansion unprecedented in the annals of the industry. His acquisition of Mr. Le Baron to head the F. B. O. Studio Organization caps the climax of the Company’s amazing development. A partial list of the attractions made under Mr. Le Baron’s supervision for Famous Players-Lasky follows: All of the Szvanson Pictures utiiotig thetii: ‘ 'Mauhaudled ’ ’ “The Huiuiuiiiti Bird'' “Wag'es of Virtue” All of the Richard DL\ Pictures, among them: “ IVomanhandled ’ ’ “Let’s Get Married” “The Quarterback” “Knockout Reilly” All of the V'. C. Fields Productions, among them: “So’s Your Old Man” “The Potters” “Running Wild” The Gilda Gray Pictures: “Aloma of the South Seas” “Cabaret” The Adolphe Meujou Pictures: “The Social Celebrity” “The King of Alain Street” “The Ace of Cads” Among the Specials he Supervised are: “Beau Geste” “Monsieur Beaucaire” “The Little French Girl” “The Street of Forgotten Men” “Dancing Mothers” “Sally of The Sazvdust” The announcement contained in the preceding pages, being made in part in advance of the production of the photoplays announced, is necessarily based upon present plans and must not be considered as part of any written contract licensing the exhibition of any photoplay. THE CORDON PRESS, INC., N. T. CITY