Exhibitors Herald (1927)

Page scan 000946 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
000946
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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46 EXHIBITORS HERALD May 7, 1927 Epitome of F. B. O. Product Next Season THE GREATER THIRTY “THE GINGHAM GIRL.” Lois Wilson starring with George K. Arthur in support. From the musical comedy. “THE GREAT MAIL ROBBERY.” Geo. B. Seitz directing Lee Shumway. Fast action melodrama of protection of the U. S. mails by the Marines. ' “THE HARVESTER.” J. Leo Meehan to direct from the novel by the late Gene Stratton-Porter. “FRECKLES.” J. Leo Meehan also will direct this one, likewise from the pen of the late Mrs. Stratton-Porter. “JUDGMENT OF THE HILLS.” Frankie Darro and Virginia Valli starring. From “Down Our Way,” the last story by Larry Evans. “THE LITTLE YELLOW HOUSE.” Story by Beatrice Burton. Will be serialized in McCall’s Magazine. “WALLFLOWERS.” From the novel by Temple Bailey. Ran serially in Good Housekeeping. “CLANCY’S KOSHER WEDDING.” George Sidney in well-known cast. A Jewish-Irish comedy. “NOT FOR PUBLICATION.” Ralph Ince directs himself in this story of the city. “SKINNER’S BIG IDEA.” Considered masterpiece of Heniy Dodge Irving, story writer. Appeared originally in Saturday Evening Post. “THE DEVIL’S TRADEMARK.” All-star cast. Story written by Calvin Johnson. “LITTI^ MICKEY GROGAN.” Frankie Darro will star. Story of New York newsboy, written by Arthur Guy Empey. “SHANGHAIED.” Ralph Ince will direct and also star, supported by Patsy Ruth Miller. Melodrama of San Francisco and the sea. “A LEGIONNAIRE IN PARIS.” A1 Cooke and Kit Guard will take leading parts in comedy of adventures of two veterans back in Paris for Legion convention. “CROOKS CAN’T WIN.” Melodrama of city, police and romance. “CHICAGO AFTER MIDNIGHT.” Melodrama of Chicago’s night life. Story by Charles K. Harris. “SOUTH SEA LOVE.” Ralph Ince in star and directorial roles. Melodrama of South Seas. “CONEY ISLAND.” Story of the famous Coney Island and its people. “HOOK AND LADDER No. 9.” Melodrama with fireman as hero. From John A. Moroso story. “LOVES OF RICARDO.” Stars George Behan. Has played Rivoli, New York, and other first-runs. “JAKE, THE PLUMBER.” Comedy of Jewish plumber and rivalry for heart of girl. “IN A MOMENT OF TEMPTATION.” Difficult theme handled with delicate touch. “DEAD MAN’S CURVE.” Automobile racing drama. “HER SUMMER HERO.” Summer resort comedy and the life of a lifeguard. “SALLY OF THE SCANDALS.” Bohemian life and a chorus girl’s love life. “THE COWARD.” Story by Arthur Stringer is drama of fashionable New York and North Woods. “ALEX THE GREAT.” By H. C. Witwer. Story of a small town “show off.” “RED RIDERS OF CANADA.” Northwest Mounted Police and Far North melodrama. “KENT OF THE NAVY.” Ensign and his adventures on shore leave. * * * WESTERNS TOM TYLER (Six); BUZZ BARTON, BOB STEELE, RANGER, the Dog Star. * * * SHORT EEATURES “THE BEAUTY PARLOR” series. MICKEY McGUIRE series. NEWSLAFFS. STANDARD FAT MEN COMEDIES. WHIRLWIND COMEDIES.