Exhibitors Herald (1927)

EXHIBITORS HERALD 63 May 7, 1927 Supplements 60 Star Pictures with 20 Specials and Extra Attraction Roadshows to Include 2 New, 2 Now Showing PRODUCERS of utmost skill in screen technique and in showmanship, stars and featured players whose followers are legion throughout the world, directors whose flair for “box oflice” has been proved in the past, and writers of international note comprise the vast army of studio personalities which will produce Paramount’s 100 per cent program for the new year, according to Jesse L. Lasky in his address to domestic and foreign representatives of Paramount attending the annual international sales convention at the Pennsylvania hotel. New York. “Paramount, through its glorious years of development and leadership, has stressed always the value to this industry of manpower,” said Mr. Lasky. “Paramount has developed and mobilized under its banner the greatest production force in its history. To our outstanding production roster of the past year we have added new names. Today we have an international talent which is superb. “Not only during the new year will the exhibitors get again such money stars as Harold Lloyd, Clara Bow, Thomas Meighan, Richard Dix, Wallace Beery, Eddie Cantor, Esther Ralston, Adolphe Menjou, Pola Negri, Bebe Daniels, Florence Vidor, Betty Bronson, Jack Luden and W. C. Fields. To that imposing group of players we have added Emil Jannings, Fred Thomson and Ed. Wynn. “In the ranks of our featured players are men and women whose names are of box office magnitude. All-star casts are no longer a myth, especially when you consider such names as Noah Beery, Raymond Hatton, George Bancroft, Ford Sterling, Louise Brooks, Ivy Harris, Josephine Dunn, William Powell, Charles Rogers, Clive Brook, Arlette Marchal, Marietta Millner, Mary Brian, Gary Cooper, W arner Baxter, Richard Arlen, Fay Wray, Mona Palma, Lawrence Gray, Neil Hamilton, Einar Hanson, Donald Keith, Arnold Kent, Philip Strange and others. “Our directorial staff needs no introduction. The pictures of its members have made money for the exhibitors and these men and women need no greater recommendation. Edward Sutherland, Erich von Stroheim, William Wellman, Clarence Badger, Ernst Lubitsch, Rowland V. Lee, Gregory La Cava, Victor Fleming, Dorothy Arzner, James Cruze, Monte Brice, H. D’Abbadie D’Arrast, Mauritz Stiller, Luther Reed, Frank Strayer, Frank Tuttle. John Wters, Richard and Arthur Rosson, Malcolm St. Clair, Josef von Sternberg, Wallace Fox and Lloyd Ingraham are directors of prestige and additional names will be announced later. Authors Peers in Field “The authors aligned with Paramount, and the continuity writers and adaptors, are peers in their field of endeavor. Mere mention of their names is sufficient identification. Pictures for the new year will be written and adapted by Anita Loos, Ben Hecht, Zane Grey, Owen Davis, Anne Nichols, Herman Mankiewicz, Arthur Somers Roche, Alfred Savoir, P. G. Wodehouse, P. C. Wren, Rida Johnson Young, Ernest Vajda, Jules Furthman, Tom Geraghty, Ethel Doherty, Dixie Willson, Pierre Codings, Doris Anderson, Lajos Biro, Hall Caine, Anne Caldwell, Julian Johnson, I. A. R. Wylie, Bernard Vorhaus, Keene Thompson, Chandler Sprague, Geoffrey Shurlock, Ted Shane, Kenneth Raisbeck, John McDermott, Sam Mintz, George Marion, Jr., Hope Loring, Frederick Lonsdale, John Emerson, Louise Long, Julien Josephson, Grover Jones, Robert Plopkins, Percy Heath, Ray Plarris, John F. Goodrich, Elinor Glyn, Benjamin Glazer, Sam Forrest, Lloyd Corrigan, Frank E. Clifton, Grant Clarke, Jessie Burns and A1 Boasberg. Supervising the work of this vast army of studio personages is B. P. Schulberg, associate producer, who has as his aids a number of the best production minds in the business, among them being Hector Turnbull, Lucien Hubbard, E. Lloyd Sheldon, Louis D. Lighton and Ralph Block. “The original screen story will play a prominent part in Paramount’s 100 per cent program. As now outlined we will have at least Short Features Group Offered For Next Year 30 originals, 11 published stories and 11 plays. The balance of the program will be announced within the next few weeks.” The present draft of the 100 per cent program as announced by Mr. Lasky follows: Specials Mr. Lasky listed 20 specials, including one Harold Lloyd picture produced from an original story ; one Ernst Lubitsch attraction ; “Beau Geste,” “Metropolis,” “Gentlemen Prefer Blondes,’ for which a search is now being made for an actress to play the leading role ; “Underworld,” Ben Hecht’s original story of crook life ; “Glorifying the American Girl,” an original story ; a picture to be produced from an original idea emanating from a Photoplay contest; “Make Them Love You,” an original by Elinor Glyn; “The Gay Defender,” an original by Grover Jones; four Emil Jannings pictures, two of which will be “The Way of All Flesh,” an original, and “Hitting for Heaven,” an original; two Fred Thomson attractions, “Jesse James” and “Davy Crockett”; “Chang,” the jungle melodrama which has been called one of the greatest pictures ever made; and “Tillie’s Punctured Rorance,” to be made by Christie. Extra Attraction “Abie’s Irish Rose,” Anne Nichols’ play which has amazed the theatrical world and which is now entering on its sixth year on Broadway, will be an outstanding attraction on the coming year’s schedule, said Mr. Lasky. Miss Nichols will supervise production, and one of the screen’s notable directors will be assigned to' the megaphone. Roadshows During the new season “Wings,” Paramount’s epic of the air service, and “The Wedding March,” Erich von Stroheim’s spectacular drama, will be brought to the screen. In (Continued on page 64)