Exhibitors Herald (1927)

Page scan 0001035 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
0001035
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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A SURVEY OF PICTURES Spring ^ 192 7 It has just been announced that Lillian Qish in "Annie Laurie” will follow "Slide, Kelly, Slide” into the Embassy at $2 admission. An' other feather in M'Q'M’s cap! GAIN this Spring Metro^ Goldwyii'Mayer commands the attention of the industry. In every city of the nation M'G'M attractions are doing the outstanding business at Box-Offices. A N unprecedented line-up of hits is being delivered to M-G-M exhibitors. The gold-rush is on! And the end is not in sight, for M-G-M has in store for you some of the greatest productions it has ever released. Lon Chaney in ' Tell Jt to the Marines" Iff ^^ROOKIES IS just one diamond in the M-G-M sky. Lon Chaney in “Mr.Wu,” “Captain Salvation” are among many other Big Young Blood this Spring continues its uninterrupted march to supremacy in the motion picture industry 1 IT TAKES a smooth -working, dependable organization to give you pictures like “Flesh and the Devil,” “Tell It to the Marines” and “Slide, Kelly, Slide” in rapid succession. Then to follow through with hits, hits, hits! EPEND on M-G'M always. No other organization has its personnel of practical showjohn Gilbert and men, nor its production Greta Garbo in f .... "Flesh and the Devil" lacilitiCS. D' AND WHEN you have checked the lists carefully you’ll find that the stars who mean money at the box-office are under M-G-M’s banner. “OLIDE, kelly, SLIDE” is enjoying a merited success at legitimate theatre prices at the O Embassy Theatre, N. Y. Showmen who plan to run a baseball picture this Spring will find that “Slide, Kelly, Slide” is the only baseball subject playing as a road-show and has been acclaimed the greatest of its kind ever made. Box-offices everywhere agreee!