Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
0001037
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

THE IMPORTANCE OF “ROOKIES” Karl Dane and Qeorge K. Arthur become the Screen’s leading Comedy Team KARL DANE Whose fame in '‘The Big Pai-ade” now grows trc' mertdously through his work in "Rookies.” O', »> ILY the wires pour in telling of the early success of “Rookies in all theatres. Stanley Chambers, of Wichita, Kansas, says : “Knockout comedy. Dane and Arthur great combination. Will bring out the old S.R.O. sign at box-office.” Jed Buell, of West Coast Theatres, wires : “Had to have two carpenters re-anchor seats.” The Strand Theatre,Waterbury, holds over picture. The second week in Cleveland beats the first week. The Capitol rolls up tremendous gross. And so it goes everywhere. And this is just the beginning. ^^ROOKIES” comes to picture audiences at a fortunate time. Never before has the box-office reflected public eagerness for comedy productions as right now. The outstanding hits today are comedies. They do the big business. ETRO'GOLDWYN'MAYER sweeps in on this public craze for comedies with the very greatest of all! “Rookies”is the biggest thing — bar none — that the Spring of 1927 offers anywhere in this whole industry. Already the news of “Rookies” is being shouted from film row to film row, and wise exhibitors are making sure of it. You will never forgive yourself if you miss “Rookies” in addition to its laughs has the most thrilling balloomscenes ever taken. out on it. In “Rookies” the industry witnesses the introduction of a new comedy team, Karl Dane and George K. Arthur. THERE HAVE been comedy teams before, but M'G-'M believes Karl Dane and George K. Arthur starting with “Rookies” will prove to be greater than any who have preceded them, a tremendous factor to be reckoned with at box-offices in coming months. GEO. K. ARTHUR brings real acting ability to the comedy field. Fame and fortune are now his. **Captain Salvation” is a Cosmopolitan Special in every sense of the word. The photograph above shows the picturesque old sailing vessel bought especially for this picture. The story of ‘^Captain Salvation” is now being serialized to millions through the Hearst papers.