Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
0001038
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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M-G-M STARS is just a foretaste of the money she means for the theatres. and DIRECTORS LEADERS METRO^GOLDWYN^MAYER ex^ hibitors are in a more secure position today than the exhibitors of any other product. " NORMA SHEARER JOHN GILBERT LILLIAN GISH M'G'M has the stars that mean something at the boxoffice. M-G-M knows that the great American public patronizes theatres that can display popular names. YOU CAN put names like John Gilbert and Norma Shearer on your marquee when you have an M-G-M contract. Ramon Novarro, Lon Chaney, Lillian Gish, Marion Davies are names at the top today and still growing. LON CHAWeY MARION DAVIES WILLIAM HAINES has come into the most sensational stardom of years. “Tell it to the Marines” and “Slide, Kelly, .Slide” |:)ave put ' hihlb^^'ei: with the’public 100 .per cent. • • Greta Ggirbo’s amazing hold on the public cannot be duplicated anywhere in this industry. “Flesh andtheDevil” RAMON NOVARRO WILLIAM HAINES GRETA GARBO M-G-M has created the most winning of all Western stars, Tim McCoy. He’s clean and different. America’s keen for him. ^ , Jackie Coogan, Joan Crawford, Lew Cody, Eleanor Boardman, Aileen Pringle, Renee Adoree and a host of other names are among M-G-M’s “more stars than there are in heaven.” > . “Tillie the Toiler** is Marion Davies* most amusing comedy role. Seldom a picture so widely known in advance as this one based on the Hearst syndicated comic strip. And the crowning achievement, the new comedy team, Karl Dane and George K. Arthur. M-G-M above all others is the Star Maker. THEY ARE being directed by the topnotch directors in attractions sponsored by the smartest aggregation of showmen ever gathered together under one banner. When you examine all the facts you can only come to one conclusion: M-G-M gives exhibitors security! by the applause of “Slide, Kelly, Slide.”