Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
0001039
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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The Metro'Qoldwyri'Mayer Studios still remain unsurpassed in size and production facilities. Hardly a day passes without some new improvement and addition being made to this amazing plant, HISTORY MAKING ACTIVITIES AT M-G-M'S GIGANTIC STUDIOS GOOD PICTURES Winter Summer Spring and Fall M-GM Recently an order was published at the great M-G'M studios; No more ^ visitors allowed! We regret the need for this. We would like to entertain visitors but we are too busy making hits for you. So great are the production activities at M-G'M’s Culver City plant that for the first time in history it has become necessary to bar visitors. Under the direction of Louis B. Mayer and his famous lieutenants a program is underway that will amaze this industry by its magnitude and its diversity of subject. FOURTEEN COMPANIES are engaged, under supervision of the industry’s foremost money directors. They are creating the lively entertainments that you have witnessed coming in consistent numbers from this great organization of showmen. M-G-M having recently given exhibitors such hits as “Flesh and the Devil,” “Slide, Kelly, Slide,” “Rookies,” “Mr. Wu” and now “Captain Salvation,” “The Unknown” and others, is prepared to wind up its Spring and Summer season in a continued blaze of glorious achievement. THE PUBLIC KNOWS LEO THE I LION The Fan Queries Prove It! WHENEVER yHE FLASHES ON THE SCREEN-. Mr. and Mrs. Pitblic are Happy! Lon Chaney in “The Unknown** is an' other Big M-G-M Spring attraction, IN this industry it is M-G-M that is talked about, because of its progressive activities. Young Blood, more ambitious than ever, has ideas, pep, daring that will ever continue in coming weeks to merit the respect and admiration of the entire industry.