Exhibitors Herald (1927)

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May 14, 1927 EXHIBITORS HERALD 13 EVERY WEEK is a BIG WEEK for READERS of EXHIBITORS HERALD — this week TN two sections. The colorful announcement from Paramount has already met your eye. In the news section, the Herald presents the complete text of a statement from Jesse L. Lasky, which promises to make motion picture history; a complete account of Northwest Exhibitor convention written by a staff member, and other news of importance. Better Theatres contains the result of a survey on summer closing, which should interest and enthuse everyone in the business. Names of more than 800 of the theatre owners participating are presented. — next week /^H, MAN! What a smash! Product announcements from three of the largest film companies in the industry! Page after page of information of vital importance to the theatre owner. Section two, the May Issue of The Studio. The complete story of the first golf tournament held in Hollywood under the auspices of Exhibitors Herald. Articles by the big headliners — Bob Early, A1 Boasberg, Jim Loughborough and Ray Murray! Watch the postman stagger when he delivers this one. — and after that XipOUR more big issues in rapid succession. The May 28th issue will contain Educational’s attractive product announcement. The first three issues in June will teem with news of the M.P.T.O.A. convention at Columbus, O. Better Theatres accompanies the June 11th issue. The June 18th issue will mark the Herald’s twelfth anniversary. AND all of this is EXTRA. It comes in addition to the Snappiest, Breeziest Paper in the field — the good old Herald. More news, more pictures, more exhibitor reports, more service departments, more advertising— more PUNCH, SERVICE, STAMINA than any other publication in the motion picture industry.