Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Jun-Sep 1927)
Leaf #:
000181
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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June 25, 1927 EXHIBITORS HERALD 57 FOX FOX NEWS: No. 59. A very good news and a little better than the last one. One reel. — O. R. Young-, Palace theatre, Naples, Tex, — General patronage. FOX VARIETY: “Venders of the World.” Everyone said this was the worst Variety we have ever shown, but they are generally good. This was a little below the normal. One reel. — O. li. Young, Palace theatre, Naples, Tex. — General patronage. PATHE BREAKING THE ICE: Ralph Graves— Nothing extra to this picture, but pleased about half of the people. Two reels. — O. R. Young, Palace theatre, Naples, Tex. — General patronage. MAMMA BEHAVE: Charley Chase— This one is a humdinger. Sure got the laughs. Two reels. — B. Hollenbeck, Rose theatre, Sumas, Wash. — Small town patronage. TEN YEARS OLD: Our Gang— Well, I h,ave waited a whole year for a good Oiir Gang comedy and at last it arrived. The Gang comedies this year have been very poor. Two reels. — J. B. Weddle, Walnut theatre, Lawreneeburg, Ind. — General patronage. SMITH’S SURPRISE: A nice entertaining comedy with not much foolishness in it. Two reels. — M. J. Babin, FaiiTland theatre. White Castle, La. — General patronage. UNIVERSAL ALI HOGAN: Neely Edwards — Good. These one reelerS getting better. One reel. — C. H. Smith, Electric theatre. Morning Sun, la. — ^Small town patronage. BACKWARD GEORGE: Fair comedy only. — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. BUSTER’S PICNIC: These comedies all good. Two reels. — C. H. Smith, Electric theatre. Morning Sun, la. — Small town patronage. BUSTER’S SLEIGH RIDE: Arthur Trimble— These are good comedies. This one very good and enjoyed by both young and old alike. ’Two reels. — A. G. Witwer, Grand theatre. Rainier. Ore. — General patronage. BUSTER WATCH TIGE: This averages up with the rest of the series. Two reels. — A. N. Miles, Eminence theatre. Eminence, Ky. — Small town patronage. THE COLLEGIANS: George Lewis — “Cinder Path.” Fair. That’s all we can say. Two reels. — R. Duba, Royal theatre, Kimball, S. Dak. — General patronage. THE COLLEGIANS: George Lewis — “Last Lap.” Well, this series is good, but not satisfactory for me. Every time I play it the crowd is getting smaller, so goodby “Collegians,” and I will be glad when I am through with this contract. Two reels. — R. Duba, Royal theatre, Kimball, S. Dak. — General patronage. COURAGE OF COLLINS: Ed Cobb— A fairly good N. W. M. P. story. Two reels. — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. GEORGE LEAVES HOME: Quite a number of laughs in this. Two reels. — A. N. Miles. Eminence theatre. Eminence, Ky. — ^Small town pat> ronage. HONEYMOON QUICKSTEP: Arthur LakeGood single reel comedy. — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. JANE’S FLIRTATION: Wanda Wiley— Fair comedy. Two reels. — C. H. Smith, Electric theatre, Morning Sun, la. — Small town patronage. KELLY GETS HIS MAN: Ed Cobb— Fairly good short Western subject. Two reels. — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. THE LAST LAP: Gedrge Lewis — “Collegians No. 4.” The more you see of this the more you want to see. Pleased everybody. Some come to see the "Collegians” when they don’t care anything about the other picture. A great drawing card at the box office. Two reels. — O. R. Young, Palace theatre, Naples. Tex.^General patronage. THE LITTLE PEST : Neely Edwards — Fairly good short comedy. One reel. — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. THE LITTLE PEST : Neely Edwards — ^Not much to this one. Just a one reel filler, that’s all. One reel. — R. Duba, Royal theatre, Kimball. S. Dak. — General patronage. MIDNIGHT BOOM: Arthur Lake — Good and plenty of fun. One reel. — R. Duba, Royal theatre, Kimball, S. Dak. — General patronage. The Spotlight {Continued from preceding page) Studio Section of the HERALD I go through it, hoping that this time I may get an unobstructed view of Norman Taurog. But NO — there he sits biting the end off that ordinary looking pipe (it isn’t even a Merschaum). I could understand a reason for appearing with a pipe if it were one of those big curved ones that come to rest down on the smoker’s chest. He might have forgotten his chest protector that morning or something. But a straight stemmed one tluit couldn’t cover a wart on the chin — well, there simply isn’t any excuse that I can think of in that case. ❖ * ❖ Then there is that well known director, Ernest Lubitch. He holds forth, faithful to the last issue, for cigars. I can’t say whether it’s a two f’r or if its a dollar a throw, anyway it’s ever-present. He holds it up for inspection and it is always in the half smoked stage — never gets any shorter as the w'eeks roll by. Say, boys, wouldn’t that kind of a cigar be a Scotchman’s delight ! * Help! HELP! Phil Rand says he reads Plato! Now we know why he was named Phil — it’s short for “Philosopher.” I guess the little thought he gave those two girls will hold them for a while. Why, he quotes Plato as easily as Jaysee does his Uncle ’Leaser Biggs. Oscar wants to know if that’s what comes from eating too much fish? * * * Gentlemen, members of the staff, and readers kindly stand while Oscar confers our highest, honorary degree on Brother Rand. VVe do hereby give you a Ph.D. Let me introduce to you again Professor Rand, our well known exhibitor of Salmon, Idaho. “Nemine,” he may sling around this highbrow reading but he knows good box office receipts. ADELINE FURTHER. The Spotlight will get you if you don’t watch out! MONEY BUSINESS: Alice Cartoon— Just a cartoon. If you see one you have seen them all. One reel. — R. Duba, Royal theatre, Kimball, S. Dak. — General patronage. OH WHAT A KICK: Best one reel comedy we ever had. — C. H. Smith, Electric theatre. Morning Sun, la. — Small town patronage. THANKS FOR THE BOATRIDE: Wanda Wiley — Fairly good comedy. Two reels. — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. “Studio Section," EXHIBITORS HERALD, 5617 Hollywood Blvd., Los Angeles, Cal. GENTLEMEN: I tihould like to receive an autographed photo of for placement in my “Lobby Album" of stars whose pictures are especially popular with my patrons. (Exhibitor) (Theatre) (City) (State) TIED UP: Pee Wee Holmes — Good comedy Western. Pleased generally. Two reels. — A. G. Witwer, Grand theatre, Rainier, Ore. — General patronage. TWO DOLLARS PLEASE: A good one reeler. — A. N. Miles, Eminence theatre. Eminence, Ky. — Small town patronage. UNDER DESERT SKIES: Very good short Western. Two reels. — C. H. Smith, Electric theatre, Morning Sun, la. — Small town patronage. WHArLL YOU HAVE: One of the “Excuse Maker” comedies. Only fair comedy. Two reels. — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. WHO’S NEXT: Neeley Edwards — Ridiculous, not funny. One reel. — R. J. Williams, Pastime theatre, Johnson, Neb. — General patronage. WHY GEORGE: A fair comedy that got a few laughs. Two reels. — ^D. F. Davis, Crystal theatre, Silver Creek, Neb. — Small town patronage. WIDE OPEN FACES: Charles Puffy — Several good laughs, most of it rather silly. One reel.— R. J. Williams, Pastime theatz-e, Johnson, Neb.— General patronage. YOUTH AND BEAUTY: Andy Gump— Plenty funny. Buy these Gumps and i*eap. Two reels. — S. G. Fry, Palace theatre, Mt. Pleasant, Tex. — General patronage. UP AGAINST IT; Our first Gump for a long time and got a few laughs. Two reels. — D. F. Davis, Crystal theatre. Silver Creek, Neb. — Small town patronage. MISCELLANEOUS TRY AND DO IT: Lewis Sargent — A very good comedy that seemed to please the people with plenty of giggles. Two reels — O. R. Young, Palace theatre, Naples, Tex. — General patronage. WHAT PRICE ORPHANS: A fair comedy. Got a few laughs. Two reels. — Andrew Rapp, Theatorium, Emlenton, Pa, — (General patronage. KID GEORGE: Just a comedy. Two reels. — Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. WHY MULES LEAVE HOME: Fanny, the mule, was minus in this one. This is all right for the children under twelve years. One reel. — Mrs. Richard A. Preues, Arvada theatre, Arvada, Colo. — Small town patronage, BEARS AND BAD MEN: Larry Semon— This one is a re-issue and Oh boy, this sure gave them the laughs. It is fun to give your people comedies like this. I say more good comedies is what I want. Two I’eels. — L. H. Bridgham, Strand theati*e, Oakland, Me. — Genei'al patronage. SOME MORE EXCUSES: Charlee King— Fair. Not as good as the one before this. Two reels. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Colo. — Small town patronage. Report Gives Hungary 535 Film Houses in 1926 {IVashington Bureau of the Herald) WASHINGTON, June 21. — Hungary possessed a total of 535 motion picture theatres at the end of 1926, according to a report from Trade Commissioner G. R. Canty at Paris. These houses have an average seating capacity of 321. In Budapest, the capital, there were 91 theatres having a total seating capacity of 43, (XX). Budapest has 900,000 inhabitants. Suhnrhs of the capital, with a population of 4(X),000, had 55 houses capable of seating a total of 24,000. The report also states that of the projection machines in 318 theatres, 66 per cent are of German make, and 44 per cent of French. Lois Weber to Direct Leatrice Joy Picture (Special to the Herald) HOLLYWOOD, June 21. — Lois Weber, woman director, has been assigned to direct Leatrice Joy in “The Angel of Broadway” for DeMille. Production is scheduled to begin shortly. A new screen actress has been found in Elise Bartlett, wife of Joseph Schildkraut and well-known stage actress, whom DeMille has engaged to appear with her father-in-law in “Harp in Hock,” now in production with Renaud Hoffman directing.