Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Jun-Sep 1927)
Leaf #:
000619
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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EXHIBITORS HERALD 65 July 23, 1927 ing. I got two-day service on the Lindbergh reception in Washington. Had it on my screen Monday after the reception Saturday. — Helen Ulman, Ulman’s Opera House. Salisbury, Md.— General patronage. PATHE SERIALS: I have run them all, and find none better. Allene Ray and Walter Miller are still the favorites. “Melting Millions” starts this week. — Helen Ulman. Ulman’s Opera House, Salisbury, Md. — General patronage. UNIVERSAL AND GEORGE DID: “Let George Do It” — Here is a good comedy and plenty of laughs. Two reels. — Rudolf Duba, Royal theatre. Kimball, S. D. — General patronage. ANDY TAKES A FLYER: Played this as our Fourth of July comedy and it seemed to please immensely. I believe it is a little above the avei'age in this series of comedies. Two reels. — A. N. Miles, Eminence theatre. Eminence, Ky. — Small town patronage. BREAKING RECORDS: George Lewis— Fair but won’t draw for me, so what’s the use. Got one more and I am glad the fun is over. Two reels. — R'udolf Duba, Royal theatre, Kimball, S. D. — General patronage. BUSTER’S DARK MYSTERY: Buster Brown — Good. Two reels. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Col. — Small town patronage. BUSTER’S HILL: Just a dandy. 'Two reels. — W. H. Glower, Liberty theatre, Wirt, Okla. — General patronage. THE COLLEGIANS: Extra fine two reel action entertainment series everybody enjoys. Be sure and run them. First two interesting and clean. — Philip Rand, Rex theatre, Salmon, Idaho. —General patronage. DOCTORS PREFER BRUNETTES: Neely Edwards— Just a fair one reeler for a filler. One reel. — ^Rudolf Duba, Royal theatre, Kimball, S. D. — General patronage. DYNAMITED: Andy Gump comedy. Poor. — A. N. Miles, Eminence theatre. Eminence, Ky. — Small town patronage. HIGH AND MIGHTY: Charles Puffy— Good short comedy. One reel. — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. HOP ALONG: Arthur Lake — Fair comedy. One reel. — A. G. Witwer, Grand theatre. Rainier, Ore. — ^General patronage. JANE’S HONEYMOON: Wanda Wiley— Fair comedy. Two reels. — A. G. Witwer, Grand theatre, Rainier, Ore. — General patronage. PARTY MAN : Charley Duffy — Just a fair comedy. Charley always makes them laugh. One reel. — Rudolf Duba. R'oyal theatre, Kimball, S. D. — General patronage. PIPEROCK GOES WILD, A MAN’S SIZE PET: I believe these comedy Westerns are the best short reels that Universal puts out. A number of people have told me they like them better than any series we have ever run. Two reels. — ■ A. N. Miles, Eminence theatre. Eminence, Ky. — ■ Small town patronage. A RANGER’S ROMANCE: Fred Gilman— Just another Western. Okay for filler. Two reels. — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. THE RELAY : George Lewis — “The Collegians.” These two reelers are all good. Two reels. — Bert Silver, Silver Family theatre, Greenville, Mich. — ■ Gneral patronage. SNOOKUMS FISHING: This one was far better than any of Snookums before, and sure had ’em laughing when Snookums started up the motorboat. It was a scream. And I say it’s good. Two reels. — Rudolf Duba, Royal theatre, Kimball, S. D. — General patronage. SNOOKUMS FISHING: A good kid comedy. Two reels. — Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. SNOOKUMS TOOTH: One of the best of the Snookums comedies we have played. Two reels. — A. N. Miles, Eminence theatre. Eminence, Ky. — Small town patronage. THANKS FOR THE BOAT RIDE: Wanda Wiley — Seemed to have more than usual number of laughs in it. — A. N. Miles, Eminence theatre. Eminence, Ky. — Small town patronage. THIS MY COUSIN: A good comedy. Two reels. — Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. WAIT A BIT: Edna Marion — Above average. Will do O. K. — Philip Rand, Rex theatre, Salmon, Idaho. — General patronage. WHAT’S YOUR HURRY?: Fair comedy. Two reels. — A. G. Witwer, Grand theatre, Rainer, Ore. ■ — General patronage. MISCELLANEOUS CHAUFFERS: Billy West — Very poor comedy. Too old. I am glad I only have a few more of these to run. Two reels. — Andrew Rapp, Theatorium, Emlenton, Pa. — General patronage. MARINE PARADE: A very interesting and educational reel nicely produced. Well worth running. — Homer P. Morley, Princess theatre. Buchanan, Mich. — Small town patronage. THE RANCH TOUGH AND ROOF TOPS: Laugh all the way through. Two reels. — W. H. Glower, Liberty theatre, Wirt, Okla. — General patronage. SCREEN SNAPSHOTS: No. 4. The first one I have used of this series and it pleased exceptionally well. — Homer P. Morley, Princess theatre, Buchanan, Mich. — Small town patronage. End Long Trip with Scenes for Guest Poems (Special to the Herald) NEW YORK, July 19. — Charles L. Glett, producer of the Edgar A. Guest Poetic Jewels, distributed by ACA, and Walter K. Scott, chief photographer, returned yesterday from an 11,000-mile trip through the southern and western states and Mexico where they found scenes to illustrate the Guest screen poems. The Guest poems are being illustrated from scenes taken on this trip in the Carolinas, Alabama, Louisiana, Mississippi, Texas, Mexico, Arizona, New Mexico and Colorado. From “Painting the Town," featuring Patsy Ruth Miller and Glenn Try on. Universal production already booked for the Roxy, New York, this month, and to be released in August. YEAR-AROUND Comfort for Patrons and Employees . . . Bigger Business for YOU In hot weather ARCTIC NU-AIR’s zipping breezes put fresh, cool air into every part of your house, surely, quietly, a welcome blessing to every patron. In cold weather ARCTIC NU-AIR does away with “hot-spots” around radiators and gives uniform distribution of heat. This cuts fuel bills and makes your patrons happy. The new Speed Control Pulley gives this added service from your system and permits the introduction of a controlled amount of outside air to temper the heated air within. Get the use of this year-around system NOW while there are many weeks of blistering weather in store. Priced as low as $275 — a year to pay. Mail this coupon for additional facts I ARCTIC NU-AIR CORP., "j • Completely Controlled Ventilation i I 512-514 l^uth 4th Street, Minneaimlis. | ' Tell me the year-around FACTS — no obli ' [ gation. (EH7-23) | I Theatre | I City State— | [ My Name | Or it, is not. CQMELETELY CONTROLLED /ENTILATION