Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Jun-Sep 1927)
Leaf #:
000640
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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A star for every week of the year THE BOX-OFFICE ANALYSIS of the Greatest Product M-&-M ever released! (Look up your hooks — consult other exhibitors— and see ivhat M'Q'M stars have been doing at the box-officethen you*ll know exactly what you can expect to do each week with M-Q-M in 1927" 28) 3 LON CHANEYS You know that Chaney always does the business ! 4 WILLIAM HAINES This boy is all set to turn in record receipts for you. 1 SYD CHAPLIN Better than his best. 2 JOHN GILBERTS We don’t have to tell you. You know what to expect when handsome John Gilbert is on your screen. 2 GRETA GARBOS The name that has a greater natural draw in theatres today than any other you could mention. 1 RAMON NOVARRO His popularity is the kind that any bank would lend money on. It’s a gilt edged proposition! 3 MARION DAVIES Her reputation as a comedienne has built this star into a real drawing card. And what publicity ! 2 JACKIE COOGANS “johnny Get Your Hair Cut” started a new money-making era for this ever more popular young star. 6 TIM McCOYS His clean-cut American personality has made him a national favorite. McCoy’s future is unlimited. 5 COSMOPOLITANS This name means a great story, big production, all-star casts, plus the million dollar Hearst promotion. 2 DOG STAR Ever since “The Silent Accuser” exhibitors have demanded other Dog Star hits. They’ll get Two great ones in ’27-’28. 3 NORMA SHEARERS 3 CODY-PRINGLES Your box-office figures tell you that she is to be depended on to bring in real money every time! 1 LILLIAN GISH One of the truly greatest of the screen. Audiences love and admire her. And pay heavy to do it! Their first completed picture “Adam and Evil” confirms M-G-M in its belief that this comedy pair is a clean-up. 3 DANE-ARTHURS “Rookies” started these boys off to fame — and your fortune! They’ve got equally funny stories for ’27'’28’s harvest. AND THESE BIG SPECIALS iN OLD KENTUCKY— the famous hie. THE CROWD— King Vidor’s New One. THE COSSACKS— John Qilbert Special. ROSE MARIE — the celebrated stage -play. GARDEN OF ALLAH — Rex Ingram's biggest. NAPOLEON — Europe's sensation. BODY AND SOUL — from the great novel. MADEMOISELLE FROM ARMENTIERES “Englarid's Big Parade.” JUNIOR FEATURES HAL ROACH Comedies OUR GANG CHARLEY CHASE MAX DAVIDSON ALL-STAR M-G-M NEWS Ttuice Weekly M-G-M GREAT EVENTS in Techn ICO lor M-G-M ODDITIES Produced hyUFA METRO-GOLDWYN-MAYER 1927-192ft