Exhibitors Herald (1927)

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EXHIBITORS HERALD EDITORIAL AND ADVERTISING OFFICES CHICAGO 407 So. Dearborn St. Telephone Harrison 9248. Cable Address: Quigpubco. Jay M. Shreck, Managing Editor George Clifford, Business Manager Ernest A. Rovelstad, News Editor NEW YORK 565 Fifth Ave. Telephone Vanderbilt 3612-3613. James Beecroft, Manager John S. Spargo, New York News Editor LOS ANGELES 5617 Holljrwood Blvd. Telephone Gladstone 3754. Ray Murray, Manager Douglas Hodges, Advertising Manager LONDON The Bioscope (J. Cabourn, Editor) Faraday House, 8-10 Charing Cross Rd., W. C. 2. INDEX TO EDITORIAL CONTENTS DEPARTMENTS Short Features 25 Presentation Acts 27 The Theatre 39 The Film Mart 37 Classified Advertising 42 The Box Office Ticker 49 “What the Picture Did for Me” 43 FEATURES Broadway 14 Los Angeles, by Ray Murray 18 Re-Takes 18 New York, by John S. Spargo.... 22 Pictorial Section 19 Service Talks, by T. O. Service 36 Letters from Readers 41 Chicago, by G. S 50 SUBSCRIPTION RATES United States and possessions — $3 per year. Canada — $4.50 per year. Other points of the world — $6 per year. Single copies, 25 cents. Advertising rate cards and Audit Bureau of Circulations statements furnished upon application. In This Issue Leading theatres booking comedy films in summer; Public wants ^ humorous element in dramas too; Comedies predominate in all territories, “Herald” survey shows. Equity drops “dosed shop”; Adopts cooperation program; Producers propose plan to cut cost at studios; Hodkinson charges “only pressure of economic and legal necessity” will alter executives’ policies. B& K deal on to take over control of L & T; Report plans call for closing smaller theatres; Ascher Brothers drop twelve of eighteen theatres operated year ago; Marks-Karzas deal reported. WAR on booking combines hits at B & K and Saenger; Circuits told to limit buying to own theatres; Distributors bar sales to chains for houses in which they have no financial interest. <<CHARP practices” renewed, T. O. C. C. says in note to Hays; Declares M. P. P. D. A. has failed to cooperate; Conference on Standard Contract urged in letter to Arbitration Society. jp RESENT ATION, local factor only three years ago, now spreading over European countries — London, Paris and Berlin booking some of best American talent. IV/r ILWAUKEE district attorney attacks blue laws in speech before Lutheran society — Ray Blank, son of A. H. Blank, has narrow escape in Vienna riots. OODHULL, addressing M. P. T. O. of Maryland at annual convention, pleads cause of national organization and predicts united front within few months. Jj' INAL elimination of admission taxes certain in next congress says Senator Reed Smoot — James Cruze asks charter for new $ I 00,000 producing company. EMPSEY-Sharkey films show haymaker was fair blow, yet silly law bars interstate shipment of fight pictures — Clara Bow signs new long term contract with Paramount. RAUIVIAN'S Egyptian theatre gives first show as second-run house under new West Coast policy — Christies dispose of interest in Metropolitan Pictures. ’’p WO theatres are victims of bandits in Detroit; Safe removed to barn; Robber holds up cashier — ^Two fires ruin interior of De Mille studio. “Better Theatres” will appear as Section II of the “Herald” next week