Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Jun-Sep 1927)
Leaf #:
000653
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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July 30, 1927 EXHIBITORSHERALD 19 Film News PICTORIAL SECTION Stories Told in Pictures of Exhibitors Herald Issue of July 30 by the Camera Paul Aust has joined Columbia as manager of the Seattle exchange. His recent affiliations were with Realart and Select, in the same territory. Add J. Glenn Caldwell to the list of “youngest exhibitors!” At 19, Caldwell managed a D. E. Fitton theatre in Aurora, Mo., and at 25, directs Fitton’s Princess. And like the HERALX), Caldwell asks, “Who’s next?” Arthur W. Kelly, foreigfn distribution head for United Artists, has returned from a protracted survey of conditions abroad and now is in Hollywood. Prof. Walter I. Slichter has arrived in Hollywood to study production for Columbia University, which is co-operating with the Hays organization in planning motion picture courses. Left to right, J. Boyce Smith, vice president of Inspiration; Slichter, and Edwin Car ewe. Inspiration producer. Jesse E. James, lawyer son of the notorious outlaw, is aiding Paramount in making its screen picaresque, “Jesse James,” realistic and authentic. Above, the Los Angeles attorney is shown with Fred Thomson (right), who has the title role, following a recent conference.