Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Jun-Sep 1927)
Leaf #:
000842
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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24 EXHIBITORS HERALD August 13, 1927 Ready to make an interior shot of a stage coach for First National’s “The Rose of the Golden West,’’ formerly called “The Rose of Monterey.’’ The photograph shows Mary Astor, who has the feminine lead, and Montagu Love (at the window) receiving instructions for the ensuing action from Director George Fitzmaurice. He in panama is Lee Garmes, cameraman. To sing in sequences of “The Jazz Singer,’’ Vitaphone drama, which will star Al Jolson, Warner Brothers has engaged the noted cantor, Joseph Rosenblatt. High above Manhattan three F B O princes discuss the script of “Coney Island,’’ coming comedy-drama of New York’s famous ocean resort. From left to right are shown William LeBaron, West Coast production head who has been in the East for conferences; Director Ralph Ince, who is at the locale taking atmospheric shots; and Joseph P. Kennedy, president of F B O. Jesse James when 30. This picture was loaned to Fred Thomson, star of Paramount’s ‘‘Jesse James,’’ now in work, by Jesse E. James, the bandit’s son. “Inside, folks, the biggest show on earth! Only a dime, ten cents, folks, a big thrill for a dime!’’ Ballyhoo the life of the show business, the role of Ronald Colman in United Artists’ “The Magic Flame,’’ in which Colman and Vilma Banky will co-star. After the quarrel that makes love so wonderful — Madge Bellamy and Charles Morton (whom Fox officials call a “find’’) in a scene from Fox’s “Colleen,’’ which now is being shown in the pre-release theatres. Frank O’Connor directed the production. - •