Exhibitors Herald (1927)

EXHIBITORS HERALD 55 August 13, 1927 lovely as ever, but with very little to do. Should please. Seven reels. — E. F. Ingram, Ingram’s theatre, Ashland, Ala.— Small town patronage. PARADISE FOR TWO: Richard Dix— 56%. July 16. A clever litle play, well acted. Some good comedy scenes and a story presented in a manner that is pleasing. Dix always liked. Six reels. — G. S. Kenny, Community House, Greenwood, Ind. — General patronage. A KISS IN A TAXI: Bebe Daniels— 55%. July 20-21. A French farce. Rather peppy for my patrons. It’s good, however. Seven reels. — E. M. Biddle. Strand theatre, Paoli, Ind. — Small town patronage. THE CANADIAN: TTiomas Meighan— 52% June 28. Meighan is well liked, but in “The Canadian’’ he did not have much to work with. Some comedy, but the story too draggy. Six reels. — G. S. Kenny, Community House, Greenwood, Ind. — General patronage. BEHIND THE FRONT: Special east— 51%. Fair comedy. Pleased the majority, but not a special. — Coffee & Elli-s, American theatre. Perryton, Tex. — General patronage. FASHIONS FOR WOMEN: Esther Ralston— 50%. July 25. A fair picture with a beautiful star. A rather weak story, but the fashion show is good and will appeal to the ladies. Mailed the special rotogravure herald to all the ladies, and they certainly came out and were pleased. Seven reels. — E. F. Ingram, Ingram’s theatre, Ashland, Ala. — Small town patronage. SENORITA: Bebe Daniels— 50%. June 29-30. Bebe, this is positively a riot. Just as good as “The Campus Flirt’ ’and do you know it makes me sick to think that I gi'ossed but $21.90 in two nights. Can you beat that? Neither can I. But it sure makes me sore. I don’t mind flopping on a poor picture but on a good one like this, it burns me up. Seven reels. — L. E. Palmer, Postville theatre, Postville, la. — General patronage. LOVE’S GREATEST MISTAKE: Evelyn Brent — 45%. July 20-21. A great deal better picture than one would think with that title. Six I'eels. — 0. A. Halstead, Cozy theatre. Duchesne, Utah. — General patronage. AFRAID TO LOVE: Florence Vidor— 35%. July 18. With Clive Brook. They liked this one here, and I don’t blame them. Put up in good style and a good cast, but it failed to get the regulars in. Seven reels. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Col. — Small town patronage. ARIZONA BOUND: Gary Cooper— 35%. July 24-25. Very, very ordinary. Better take lessons from Albert Rogell if you want to turn out real Westerns. Patrons panned it quite severely. Six reels. — L. E. Palmer, Postville theatre, Postville, la. — General patronage. MISS BREWSTER’S MILLIONS: Bebe Daniels — 35%. June 12. Pretty light story ; fair entertainment.— Roy W. Adams. Pastime theatre. Mason, Mich. — General patronage. SPECIAL DELIVERY: Eddie Cantor— 30%. June 8-9. Ouch ! What a flop I took. But I expected it after playing “Barbara Worth.’’ However, it is a dandy picture for Sunday showing. Would say that it is not quite so good as “Kid Boots.” Six reels. — L. E. Palmer, Postville theatre, Postville, la. — General patronage. THE NEW KLONDIKE: Thomas Meighan— 28%. July 3-4. Good picture. Nothing big.— ■ Roy W. Adams, Pastime theatre. Mason, Mich. — General patronage. SAY IT AGAIN: Richard Dix— 25%. July 17-18. Good light comedy. — Roy W. Adams, Pastime theatre. Mason, Mich. — General patronage. THE BLIND GODDESS: Jack Holt— 23%. July 24-25. Rather heavy drama and very good. The name and the paper don’t mean much to the public. — Roy W. Adams, Pastime theatre. Mason. Mich. — General patronage. A SOCIAL CELEBRITY: Adolphe Menjou— 22%. June 6-27. Just fair. Menjou is much more convincing as the titled foreigner than in the role of the hick barber. — Roy W. Adams, Pastime theatre. Mason, Mich. — General patronage. THE RUNAWAY: Clara Bow— 22%. July 10 11. Fair entertainment. Clara Bow is really sweet when they take her out of those hardboiled flapper parts. — ^Roy W. Adams Pastime theatre. Mason, Mich. — General patronage. THE ROUGH RIDERS: Special cast— July 27-28. Splendid. Played first run for the state, and it went over with everybody to very good business. I wish there were some way I could tell you how good this is, as entertainment and as historical value as well. Charles Farrell is the shining light, and what a piece of work that boy turns in. Get after this one, it’s your own All hut the Boss and He’s Bashful Strand theatre at Austin, Minn. The gentleman on the left projects the picture and the one on the right makes the flash and pulls other publicity stunts. The manager said he didn’t care for any personal publicity, hence his absence. The purp in the middle isn’t Crocket Brown’s Bullfoundland but he is just as hard on the tiousers. — J. C. J. fault if you flop it. Don’t let ’em think it’s just another big We.stern. Pay attention to your music on it. Ten reels. — Henry Reeves, Mission theatre, Menard, Tex. — Small town patronage. [EDITOR'S NOTE: Mr. Reeves’ amplified report on this picture loill be published in a forthcoming issue in “Letter from Readers’’] ROLLED STOCKINGS: Special cast— July 29-30. Rolled? Were they? We suppose they were, but the picture fails to prove it. “Service Talks,” in the HERALD, issue of July 9, is a better report than we can write. Our crowd liked it. Business, average. Film excellent. Seven reels. — Ivy D. Arnold, Cresco theatre. Cresco, la. — ^General patronage. TIN GODS: Thomas Meighan — July 22-23. Why do exhibitors pan Meighan ? ’This is a fine offering, well received. Had many telling us how much they liked it and it’s a week after the showing. — Boom & DuR'and, Lyric theatre. Ellendale, N. D. — Small town patronage. THE MYSTERIOUS RIDER: Jack Holt— If all Paramount pictures were as good as their Westerns, everybody would be sitting Jake. Dandy good picture and Jack Holt is splendid. We hate to see him quit Paramount. He gets us more money than any male star in Paramount pictures. He has Harold Lloyd skinned a city block when it comes to making good small town pictures — pictures that get the money. — O. F. Craig, Royal theatre, Newark. Ark. — Small town patronage. CHILDREN OF DIVORCE: Special cast— A wonderful picture. '\yill please everyone. Goes straight to the heart. Everyone should see it. Will stand advance in admission. Boost as big as you like, it will stand it. — H. C. Calvin, Alcazar theatre, Dothan. Ala. — General patronage. THE MAN OF THE FOREST: .Tack HoltOnly lacked a few nickels of establishing a new house record on this one. Just why I can’t explain, but I guess it might have been Zane Grey, Jack Holt and Saturday. Anyway, they came and the picture was good. Seven reels. — H. E. Lane, Amuzu theatre. Gate City, Va. — General patronage. KID BOOTS: Eddie Cantor— Of all the socalled “specials” this one sure wins the gold plated screen. Just a poor to fair program picture that might get by on an off night. Boy, I woke up with a headache the morning after. Playing pictures like this in our town is an easy way to lose money. Six reels. — Liberty theatre. Lynden. Wash. — General patronage. MAN POWER: Richard Dix — A good picture every one will enjoy. Won’t stand advance in admission. — H. C. Calvin. Alcazar theatre, Dothan, Ala. RUBBER HEELS: Special cast — Who ever told Ed Wynn he could act must have been dreaming. If you haven’t bought it, leave it off. If you have bought it, pay for it and play two comedies if you can’t get anything else. About one of the sorriest pictures Paramount ever produced. Don’t know which is the worst Ed Wynn or W. C. Fields. Can’t understand how such as these two can get in the movies. — H. C. Calvin, Alcazar theatre, Dothan, Ala. — General patronage. Pathe MAN FROM HARDPAN : Leo Maloney — 98%. July 16. Like all the other Maloneys this was a good Western subject. This series is just as ffood as any of the Western pictures on the market today, and a whole lot better than most of them. Can be bought rig’ht and they will make you some money. Don’t be afraid of this one. Six reels. — E. F. Ingram, Ingram’s theatre, Ashland, Ala. — Small town patronage. Preferred PLASTIC AGE: Clara Bow — 84%. June 20. Backed up for this one after playing “It,” and the half we got was good. The poorest print we have received in two years, which made the show disgusting to our patrons. Will never bite like this again without a screening before buying. A good picture and would advise you to play it if you can get a good print. Seven reels. — E. F. Ingram, Ingram’s theatre, Ashland, Ala. — Small town patronage. Pro-Dis-Co JIM THE CONQUEROR: William Boyd— 58%. July 21-22. Big rain storm on July 21, but at that it got people out. William Boyd excellent. Everybody commented on this as very good. Seven reels. — Mrs. Richard A. Preuse, Arvada theatre, Arvada, Col. — Small town patronage. THE UNKNOWN SOLDIER: Special cast— 57%. July 2. A fine war picture, well presented, well acted, by a competent cast. Excellent war scenes and a story of heart interest. Seven reels. — G. S. Kenny, Community House. Greenwood. Ind. — General patronage. WHISPERING SMITH: Henry B. Walthall— 54%. July 23. A well played Western railroad story. Action, comedy and good photography. Seven reels. — G. S. Kenny, Community House, Greenwood, Ind. — General patronage. THE YANKEE CLIPPER: Special cast— 50%. July 24-25. One of the most entertaining pictures we ever played. 100 per cent satisfaction. — Bert Silver, Silver Family theatre, Greenville. Mich. — General patronage. THE NIGHT BRIDE: Special cast— 48%. July 22-23. Very good, and can recommend this one for any house. Six reels. — O. A. Halstead. Cozy theatre, Duchesne, Utah. — General patronage. THE SPEEDING VENUS Priscilla Dean— 20%. July 22. Ran this for 20 cent admission, and was glad. Have not made a dollar on Producers this year. 'This one would have been good had the same action ran through the picture that prevailed in one reel of racing. — C. S. McLellan, Rex theatre. Eagle Lake, Tex. — Small town patronage. LIGHTNING RIDER: Harry Carey— 15%. Carey seems to have lost all the following he ever had here, and pictures such as this may be the cause. It’s poor, and the patrons did not hesitate to say so. — C. S. McLellan, Rex theatre. Eagle Lake, Tex. — Small town patronage. THE NIGHT BRIDE: Marie Prevost— July 29-30. Very, very good. They all do good work, especially the butler. He does some fine butling and almost stops the show. It’s good comedy for any night or day of the week. Six reels. — Clark & Edwards. Palace theatre, Ashland. O. — General patronage. THE NIGHT BRIDE: Marie Prevost^July 23. This is a first class program picture. Pleased 100 per cent. Six reels. — A. C. Wellardsen. Victory theatre, Salina, Utah. — General patronage. SEA WOLF: Ralph Ince — A very good picture. Beats a lot of these socalled specials. Seven reels. — Liberty theatre, Lynden, Wash. — General patronage. UP IN MABEL’S ROOM: Marie Prevost— 'This went over very good. Smooth sailing was guaranteed the picture after the second act. The cast