Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Jun-Sep 1927)
Leaf #:
000874
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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56 EXHIBITORS HERALD August 13, 1927 from top to bottom was there. Not a weak spot, but we believe that it would be a much better picture if done in five reels or six at the most. Marie Prevost and her support were there every inch of the celluloid and we again felt satisfied that we are still able to face our patrons without being shot. Seven reels. — Giacoma Brothers, Crystal theatre. Tombstone, Ariz.— General patronage. Rayart CODE OF THE RANGE: Jack Perrin— Good small town picture for Saturday. Plenty of action and comedy and pleases the Western fans. — 0. F. Craig, Royal theatre, Newark, Ark. — Small town patronage. United Artists THE WINNING OF BARBARA WORTH: Special cast — 95%. June 5-6. Great at the box office, and why not. It's a great picture, great actors and actresses and the most popular of all the Wright stories. Box office attraction if there ever was one. I think that this picture is ae big as “The Covered Wagon.” Ten reels. — L. E. Palmer, Postville theatre, Postville, la. — General patronage. THE GENERAL: Buster Keaton— 28%. July 1. Without any exception the worst picture we have played this year. As a comedy this is a tragedy. Buster Keaton wins the “nickel plated union suit” for the prize baloney of the season. We were lucky that only a few came to see it. Lay off this one. Eight reels. — E. F. Ingram, Ingram's theatre, Ashland, Ala. — Small town patronage. SUNYA: Gloria Swanson — July 21. Very good picture. Miss Swanson does some very good acting in this one. Had a good crowd. Seven reels. — Andrew Rapp, Theatorium, Emlenton. Pa. — General patronage. Universal RED HOT LEATHER: Jack Hoxie— 92%. July 23. The best Jack Hoxie we have played this year. Nothing big, but a good Western. The rodeo stuff is fine, and Jack's race to the rodeo is thrilling. Five reels. — E. F. Ingram, Ingram's theatre, Ashland, Ala. — Small town patronage. THE MARRIAGE CLAUSE : Special cast— 90%. June 2. One of the best pictures we have ever played. They talked about this one for weeks, and they will never forget it. Some of the best acting in this picture I have ever seen, and very few pictures this day are as good as this one. Eight reels. — E. F. Ingram, Ingram's theatre, Ashland, Ala. — Small town patronage. HER BIG NIGHT: Laura La Plante— 75%. June 28. A good comedy with Laura La Plante doing her stuff as no one else can. Drew a number of favorable comments from our patrons, and. Oh, Boy I they sound good these days. An ideal hot weather picture. Eight reels. — E. F. Ingram, Ingram's theatre, Ashland, Ala. — Small town patronage. THE WHITE OUTLAW: Jack Hoxie — 63%. July 16. Just an ordinary picture. Nothing to go wild over although they won't be apt to walk out on it. Five reels. — Paul B. Hoffman, Legion theatre, Holyrood, Kan. — Small town patronage. THE ICE FLOOD: Special cas^-52%. July 13-14. A good picture. Many favorable comments from our patrons. Ice flood scenes well done, which brought a thrilling finish. Six reels. — E. F. Ingram, Ingram's theatre, Ashland, Ala. — Small town patronage. HEY HEY COWBOY: Hoot Gibson— 50%. July 23. A good Western action picture. — -Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. ROUGH AND READY: Jack Hoxie— 40%. July 26. A fair Western. Has quite a little comedy to take their minds off those familiar ranch scenes. — Roy W. Adams, Pastime theatre. Mason. Mich. — General patronage. THE STOLEN RANCH: Fred Humes— 35%. July 12. A fair barnyard Western. The only trouble with these Blue Streaks is that there are too many of them and they are too much alike. — Roy W. Adams, Pastime theatre. Mason, Mich. — General patronage. THE MYSTERY CLUB: Special cast— 25%. A fair picture. — Roy W. Adams, Pastime theatre. Mason. Mich. — General patronage. HER BIG NIGHT: Laura LaPlante— 10%. July 27. I had read so many bad criticisms of this picture I was dreading it, but to my great surprise it was a wonderful farce comedy. Just Just Filler? The conductor of this department, in reading the reports published this week, notices what might prove a regrettable situation in relation to Short Features. It appears as though many of the exhibitors are back-sliding. They are resorting again to the very undescriptive, and not too flattering, term “filler” in reporting on the Short Features. The sage of Neligh, J. C. Jenkins, wrote in his “Colyum” last week: “Put a little more stress on your Short Subjects. Many times a newsreel and a comedy saves a weak feature. . . . If your receipts have not , been satisfactory try expoking your short subjects a little more and then note results.” Jaysee offers sound logic. The Short Feature, however, will not reap the returns that it should until exhibitors themselves have faith in it and lift it out of the classification of “just a filler.” the kind of picture a small town needs to combat hot weather. Kept the house in an uproar from the start. Business was rotten but can't blame the picture. Don't be afraid to run it if you are in the small town. Eight reels. — W. L. Brown, Rialto theatre. Lecompte, La. — Small town patronage. THE BUCKAROO KID: Hoot Gibson— July 24. Hoot Gibson always brings them in here. This is exceptionally good. Pleased everybody. Six reels. — A. C. Wellardsen, Victory theatre, Salina, Utah. — General patronage. THE TEASER: Laura LaPlante — July 23. Here is a good comedy drama. Pleased most everyone. Laura is certainly cute. Seven reels. — Andrew Rapp, Theatorium, Emlenton, Pa. — General patronage. THE SENSATION SEEKERS: Billie Dove— July 13. Played with Red Apple Club Radio entertainers, and can't give it a percentage rating. It's good enough, just about what you would expect from the name. — Roy W. Adams, Pastime theatre. Mason, Mich. — General patronage. THE FIRE FIGHTERS: Jack Daughtery— Just so so. Isn't breaking any records. — Roy W. Adams, Pastime theatre. Mason, Mich. — General patronage. THE SILENT FLYER: Silver Streak— This held up quite well. Has new scenic locations and the dog and the rest of the cast are good. — Roy W. Adams, Pastime theatre. Mason, Mich. — General patronage. STRINGS OF STEEL: Special cast— Of educational value, but failed to click even after exploiting with local telephone company's aid. Neverthless, the material is good had it been better utilized. — C. S. McLellan, Rex theatre. Eagle Lake, Tex. — Small town patronage. THE SILENT RIDERS: Hoot Gibson— Hoot gives us a good show in this, with lots of good clean comedy and plenty of action. — O. F. Craig, Royal theatre, Newark, Ark. — Small town patronage. HERO ON HORSEBACK: Hoot Gibson— The usual Gibson that will get the Saturday night crowd. Hoot sure goes over on Saturday night. Hoot has the comedy where it is needed. Thanks to Mr. Gibson for tiding me over the slack season.— F. R. Odle, Palace theatre. Meridian, Tex. — General patronage. OUTSIDE THE LAW: Priscilla Dean— This is the best action picture that I have run in several months. The picture is of the underworld type but without the usual thin plot. The action is good and the print was in good shape. Miss Dean is supported by Lon Chaney. — F. R. Odle, Palace theatre. Meridian, Tex. — General patronage. PAINTING OF THE TOWN: Patsy Ruth Miller — This is M.P.T.O. Blue Ribbon special and you can't go wrong on this one. This is a riot throughout. Advertise as a hilarious comedy and reap the reward of a good box office report. — F. R. Odle, Palace theatre. Meridian, Tex. — General patronage. SKINNER’S DRESS SUIT: Reginald Denny— Here is a nice clean farce comedy that starts in easy and about the third reel gets underway and keeps your audience convulsed with laughter. In fact, the most dignified of our patrons broke their dignity and laughed until they held their sides. A good one of its kind and a good kind for the tired mother or business man. Reginald Denny perfectly at home in this picture. Seven reels. — Giacoma Brothers, Crystal theatre. Tombstone, Ariz. — General patronage. Warner Bros. THE CUMBERS: Irene Rich— 70%. July 16. One day to good business. Irene Rich does some wonderful acting. Forrest Stanley very good. A Spanish picture of love and hate. Seven reels. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Col. — Small tovra patronage. TRACKED BY THE POLICE: Rin Tin 'Hn68%. July 24. The dog always brings in the coin, and the patrons seems always to be pleased. Six reels. — O. A. Halstead, Cozy theatre, Duchesne, Utah. — General patronage. SEA BEAST: John Barrymore — 65%. July 19-20. Very, very good. But I’ve bought my last sea picture. My public will not go to see them no matter how good they are. Perhaps playing so old made the picture flop. However, it’s a great picture and it should make any exhibitor money. Ten reels. — L. E. Palmer, Postville theatre, Postville, la. — General patronage. WHAT HAPPENED TO FATHER: Warner Oland— 60%. July 17. A good farce comedy with Mr. Oland great. Good title, drew and pleased them. Six reels. — Mrs. Richard A Preuss, Arvada theatre, Arvada, Col. — Small town patronage. THE MAN ON THE BOX; Syd Chaplin— 54%. June 24-25. A darned good farce comedy that made them laugh till their sides were sore. — Roy W. Adams, Pastime theatre, Mason, Mich. — General patronage. WHAT EVERY GIRL SHOULD KNOW: Patsy Ruth Miller — 46%. July 17. Patsy takes her part very well and so does all the rest. Very entertaining little picture. Seven reels. — O. A. Halstead, Cozy theatre, Duchesne, Utah. — General patronage. BITTER APPLES: Special cast— July 26. Just a program picture with no drawing power. It pleased about 50 per cent. Six reels.— Dewey L. Kisor, Sterling theatre, Fairmont, Neb. — Small town patronage. HILLS OF KENTUCKY: Rin Tin TinJuly 19-20. Here is a dandy picture for the whole family. Drew extra good and when they came out they stopped to tell me what a wonderful smart dog Rin Tin Tin was. It sure pleased and held up second night. Seven reels. — Dewey L. Kisor, Sterling theatre, Fairmont, Neb. — Small town patronage. State Rights THE SADDLE CYCLONE: Buffalo Bill, Jr.— July 19. Fair Western. Didn’t have much of a crowd. Five reels. — Andrew Rapp, Theatorium, Emlenton, Pa. — General patronage. TEX: Ruth Mix — We tried this on the reputation of the family name, and it drew well and pleased. — O. F. Craig. Royal theatre, Newark, Ark — Small town patronage. Short Subjects COLUMBIA HAM AND EGGS: Fair. Two reels. — Andrew Rapp, Theatorium, Emlenton. Pa. — General patronage. EDUCATIONAL BABY, BE GOOD: Big Boy — ^These Juvenile comedies are well liked and entertaining. Two reels. — G. S. Kenny, Community House, Greenwood, Ind. — ^General patronage. BACHELOR BABIES: Big Boy— Good. Much better than “Our Gang.” These juvenile get twice as many kids for us as the Gangs. Two reels. — E. F. Ingram, Ingram’s theatre, Ashland, Ala. — Small town patronage. CURIOSITIES: Entertaining. People enjoy them. One reel. — G. S. Kenny. Community House, Greenwood, Ind. — General patronage. DYNAMITE DOGGIE: Very good. Different. The dog in this one is very clever. Two reels. —