Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Jun-Sep 1927)
Leaf #:
000875
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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August 13, 1927 EXHIBITORS HERALD 57 "Should a Mason Tell?” is the title of this Pathe feature comedy starring Taylor Holmes and Leah Baird. At left. Holmes in quest of the secret signs and symbols; right, Holmes tenders a husbandly explanation to the sympathetic Miss Baird. Andrew Rapp, Theatorium, Emienton, Pa. — General patronage. EASY PICKIN’S: Neal Burns — This one kept them laughing all the way through. Two reels. — Andrew Rapp, Theatorium, Emienton, Pa. — General patronage. EDUCATIONAL COMEDIES: We find these comedies the cleanest ever shown here and our patrons all enjoy them. Two reels. — Paulson & Risberg, Trio theatre, Whitehall, Wis. — General patronage. EDUCATIONAL COMEDIES: We are using Educational comedies, both single and two-reelers, and must say we are well satisfied with product and fair treatment received. — ^Dewey L. Kisor, Sterling theatre, Fairmont, Neb. — Small town patronage. FAIR WARNING: Al. St. John— Another good comedy, with one of the best comedians on the screen. These Mermaids certainly click. Two reels. — E. F. Ingram, Ingram’s theatre, Ashland, Ala. — Small town ijatronage. GOING CRAZY : Lige Conley — ^Dandy comedy. Action and fun. Two reels. — G. S. Kenny, Community House, Greenwood, Ind. — General patronage. GOOFY GOB: Bill Dooley — ^Dooley tries hard in this, but not very much for real laughs. Two reels. — G. S. Kenny, Community House, Greenwood. Ind. — General patronage. HER BOY FRIEND: Larry Semon — A good comedy. These Educationals are the best comedies on the market. Two reels. — E. F. Ingram. Ingram’s theatre, Ashland, Ala. — Small town pa1> ronag. HERE COMES CHARLIE: Lloyd HamiltonVery good. Hamilton usually entertains. Two reels. — G. S. Kenny Community House, Greenwood, Ind. — General patronage. HODGE PODGE : Always interesting and helps any program. One reel. — G. S. Kenny, Community House, Greenwood, Ind. — General patronage. HOLD S’TILL: Ann Cornwall — A comedy that went over very well. Two reels. — G. S. Kenny, Community House, Greenwood. Ind. — General patronage. HOT LIGHTNING: A funny comedy. Two reels. — Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. JOLLY TARS: Lloyd Hamilton — Would call this just fair. Two reels. — G. S. Kenny, Community House, Greenwood, Ind. — General patronage. KINOGRAMS: A splendid newsreel. One reel. — G. S. Kenny, Community House, Greenwood, Ind. — General patronage. KISS PAPA: Lige Conley — A very good comedy. Two reels. — G. S. Kenny, Community House, Greenwood, Ind. — General i>atronage. LIVE COWARDS: Al St. John — Although not as funny as some of Al’s, this was entertaining, and the animals and colored man kept things moving. ’Two reels. — G. S. Kenny, Community House, Greenwood, Ind. — General patronage. MOTOR MAD : Lige Conley — Without any exception the best slapstick comedy we have played this year. Old, but it certainly got the laughs. Two reels. — E. F. Ingram, Ingram’s theatre, Ashland, Ala. — Small town patronage. MY KID : Big Boy — Our people enjoy the Juveniles, and this was good. Two reels. — G. S. Kenny, Community House, Greenwood, Ind. — General patronage. Dardine Is Dean Of Charlotte’s Film Managers EF. dardine, manager of the Char• lotte Universal exchange, is the dean of exchange managers in that city. He opened the first exchange there — the Universal — and for a long time Universal was the only film distributing company so represented. Now there are sixteen exchanges, and Charlotte is the distributing center for the Carolinas, serving more than 300 theatres. Dardine’s first film experience e. f. Dardine was with Harry Davis of Pittsburgh and he has served successively as theatre operator, booker, film salesman and now manager for Universal, the position he now holds and has held for fourteen years. Since organization of the Charlotte Film Board of Trade he has served in several official capacities and now is chairman of the executive committee. The short product business in the Charlotte office of Universal figures about 40 per cent of the gross of the branch. Dardine is active in the civic life of Charlotte. ON EDGE: Lige Conley — I’m tired reporting on the Mermaids. They’re all good, and this one was better. Our patrons say, "It isn’t a comedy if it isn’t an Educational,” so there you are. ’Two reels. — E. F. Ingram, Ingram’s theatre, Ashland, Ala. — Small town patronage. ROCK BO’TTOM: Fair. One reel. — ^ Andrew Rapp, Theatorium, Emienton, Pa. — General patronage. SKYROCKET: Nothing much to it. One reel. — ^Andrew Rapp, Theatorium, Emienton, Pa. — General patronage. SLIPPERY FEET: Bobby Vernon — Good comedy. Plenty of laughs. Two reels. — G. S. Kenny, Community House, Greenwood, Ind. — General patronage. THE TOURIST: Johnny Arthur — A good comedy with some real funny situations Two reels. — G. S. Kenny. Community House, Greenwood, Ind. — General patronage. WHAT’S UP: Good. One reel. — ^Andrew Rapp, ’Theatorium, Emienton, Pa. — General patronage. WHOA, EMMA: Jimmie Adams — More of a short Western than a comedy. Two reels. — G. S. Kenny, Community House. Greenwood. Ind. — -General patronage. F B O ARTISTS BRAWL: Good comedy. Two reels. — Bert Silver, Silver Family theatre. Greenville, Mich. — General patronage. PATHE BE’TTER MOVIES: These gangs are no good for us any more. The kids won’t even come to see them. Got 90 cents from kids on this one. Two reels. — E. F. Ingram. Ingram’s theatre, Ashland. Ala. — Small town patronage. FLAMING FLAPPERS: Glenn ’TryonA rotten comedy. Nothing to it, and didn’t get a laugh. After playing Educational comedies it is foolish to play anything else. Your patrons will laugh at you and not the comedy. ’Two reels.— E. F. Ingram, Ingram’s theatre, Ashland, Ala. — Small town patronage. HESITATING HORSES: A good comedy. Two reels. — Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. SCARED STIFF: Clyde Cook — A lousy comedy. Not a laugh in two reels. Two reels. — E. F. Ingram, Ingram’s theatre. Ashland, Ala. — Small town patronage. STARVATION BLUES: Clyde Cook— Another lousy comedy. Rotten. Two reels. — E. F. Ingram, Ingram’s theatre, Ashland, Ala. — Small town patronage. UNIVERSAL BUSTTIR’S INVITATION: Arthur Trimble— A school day comedy that the kiddies will howl over. Two reels. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Colo. — Small town patronage. BUSTER’S PICNIC: Buster Brown — ^No good for us. They don’t like Buster here, and they tell us so. Two reels.— E. F. Ingram. Ingram’s theatre. Ashland, Ala. — Small town patronagre. BY GEORGE: These Universal comedies are pitiful. That’s putting it mildly. 'Two reels.— E. F. Ingram, Ingram’s theatre, Ashland, Ala. — Small town patronage. I’M THE SHERIFF: Special cast — ^The three Gumpe all doing their share. Lots of laughs. Two reels. — ^Mrs. Richard A. Preuss, Arvada theatre, Arvada, Col. — Small town patronage. JANE’S PREDICAMENT; Why any company would ask money for this kind of junk is more than I can understand. Absolutely rotten. Two reels. — E. F. Ingram, Ingram’s theatre, Ashland, Ala. — Small town patronage. OI WHAT A KICK: Slim Summerville— Good travesty on the war pictures. One reel. — Roy W. Adams, Pastime theatre. Mason, Mich. — General patronage. THANKS FOR THE BOAT RIDE: TTie more we get, the worse they are. Two thousand feet of film wasted on this one. Two reels. — E. F. Ingram, Ingram’s theatre, Ashland, Ala. — Small town patronage. UP AGAINST IT: Special cast — A funny Gump comedy. Two reels.— Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. WHAT’S YOUR HURRY: Not to be laughed at. Like all Universal comedies, just plain junk. No excuse for this kind of comedy. Two reels. — E. F. Ingram, Ingram’s theatre, Ashland, Ala. — Small town patronage.