Exhibitors Herald (1927)

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Give T'hem the Best Theatre patrons are entitled to the best screen quality— which means Eastman quality. Give them the best. Most productions are made on Eastman Negative. Specify prints on Eastman Positive and you get the film combination that first made movies practicable— that has maintained its superiority from the beginning of the industry. EASTMAN KODAK COMPANY ROCHESTER, N. Y.