Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Jun-Sep 1927)
Leaf #:
000892
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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14 STUDIO SECTION OF August 13, 1927 HREE IVolverines! Arthur Stone, vaude artist, headliner, showman and motion picture comedian, lends support to Hoo Michigan collegiates, Leland Wilcox, left, Thomas Denton, center, at First National. George marshall borrows Ray Murray’s Studio section to read Bob Early’s monthly column. George is supervisor of short features at Fox Films. All photos by Herald Staff Camera aJ^ATTY” ROTH ACKER’S first '' month as production manager of First National ends and Ned Martin, right, prepares to return to New York. Another month and '“Watty” will probably have joined the ‘‘Hatless Club.” JULES WHITE (between the girl and the dog) is head over heels under way with a series of comedies on the Educational lot. ... PRLE KENTON, director of ‘‘The Girl in the Pullman” for DeMille, and his production supervisor. Kenton is handling many B 0. productions. JDESS FLOWERS returns to ■O films after a long illness. She has been cast in a number of comedy pictures by the Fox Film Corporation. CAOME stars are fond of lions, tigers, snakes and whatnot. Bobby Vernon says turtles are sajer. The young lady on his right is Myrtle whom we found in the Christie garden. She’ll probably soon be christened Miss Paramount. i\/rARIE P REVO STS hapIVL piness follows news that Dempsey won. It meant considerable to Marie, financially, .“^he is a DeMille star.