Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Jun-Sep 1927)
Leaf #:
000893
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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August 13, 1927 EXHIBITORS HERALD 15 A L BOASBERG made a lovely announcement, confidentially, last week when he told of his approaching marriage to a young college graduate — which has nothing to do with the fact that he is gag man for M-G-M’s “Fair Coed.” Greta NISSEN is a very young woman on the Fox lot who has played many vamp roles and prays to be a heroine. In the first place she’s too young to be a vampire and in the second she has zuaited long enough for a big role. In the above still from “Bride of the Night” with her is Charles Farrell who came into fame with his role in “Seventh Heaven,” zvhich is having a long run at the Carthay Circle. All photos by Herald Staff Camera ID GUNNING began work on a new picture this week. The photo was taken a few days ago when he. spent an hour visiting Mrs. Jack London on the First National lot. George Sidney. _ poses for an action shot and tried to smile but the camera didn’t zrnit. What a life? Ifs "The Life of Riley” set on the First National lot. (The fact is we tried to photograph him sneezing.) ARGARET LIVINGSTON completed an important role in “The American Beauty” a few days ago at the First National lot. It’s one of her few appearances with a blonde wig.