Exhibitors Herald (1927)

Page scan 000932 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Jun-Sep 1927)
Leaf #:
000932
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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In August, FOX -will release Hawks’ “PAID TO Love” witk George O’Brien and Virginia Valli; J. G. Wray’s “SiNGED,” starring Blanche Sweet; and Raoul Walsh’s “WHAT PRICE GLORY,” “tke world’s greatest motion picture,” witk IVlcLaglen^ Lowe and Del Rio. FOX SEPTEMBER RELEASES ALFRED E. GREEN Production Janet Gay nor, whose superb acting in “7 th Heaven” has won the praise of public and critics, is seen as a star for the first time in this screen comedy made from Gladys Unger’s laugh hit, John Golden’s big stage success. “THE JOY GIRL” with ouvE borden ALLAN DWAN Production One of the most beautiful of the brilliant group of young screen players is here seen in May Edginton’s story of the luxury-loving girl of today with Neil Hamilton and Marie Dressier in a great supporting cast. deluxe 66 loves OF CARMEN” with DOLORES DEL RIO and VICTOR McLAGLEN that inimitable pair of screen lovers from “What Price Glory” RAOUL WALSH Production “EAST SIDE, WEST SIDE” with GEORGE O’BRIEN as the hero in this screen version of Felix Riesenberg’s very popular novel. As in “Paid to Love,” it is VIRGINIA VALLI who plays opposite him. ALLAN DWAN Production They are four of the S3 Dramatic ProJudions oru the Fox Profits ScheduleJ> for^ 1927 "28 AND DON’T FORGET FOX SHORTS: 104 FOX NEWS 26 FOX COMEDIES 26 FOX VARIETIES • •