Exhibitors Herald (1927)

Page scan 000935 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Jun-Sep 1927)
Leaf #:
000935
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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CONSTANCE TALN AOGE BILLIE DOVE New profits for every theatre with First National’s new star, lending her Superb Beauty to 4 Great Romances ! in “The Patent Leather Kid” — the big mop-up of all war dramas! How that story hits and slashes at every known emotion ! . . . And 4 others of supter-calibre. will have the mightiest -profitmakers of his career in “Burning Daylight,” “Just a Sucker,” “Man Power” and a special announcement of tremendous importance — to be made later. You know Constance . . . Anc Constance knows her Box-Office! Remember “Venus of Venice,’ “Duchess of Buffalo,” “Her Sistei from Paris.” And now comes just tht right Constance Talmadite story fIRST H A n n y 1 a M 6 D O N He*i MADE now ! , . , “Long Panttp" “Strong Man** and **Trampp Tramp* Tramp'* diif it I 1927-28 U the time to CASH IN on the sensational reputation he built last year. f.N. LCADSmBOXOmCE iOHNNT HINES By every exhibitor report, the greatest for-all-the-family Comedian in the business... And he’ll have 3 speed-record vehicles that will make his name a Synonym for Success! KEN NayNARD Wiki R06ERS Outstanding sensation of all Western stars! He’s past the test stage now . . . With firstrun reputation made — his big clean-up is bound to come this year! goes to Congress in “A Texas Steer.” Just this role is all Rogers needed to make him an ace attraction for the nation’s exhibitors! VfheiedsewinyDu ■ sudiShoHonia^Pio •uAnd iperties