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EXHIBITORS
HERAL
EDITORIAL AND ADVERTISING OFFICES
CHICAGO
407 So. Dearborn St. Telephone Harrison 9248. Cable Address: Quigpubco.
Jay M. Shreck, Managing Editor George Clifford, Business Manager Ernest A. Rovelstad, News Editor
NEW YORK
565 Fifth Ave. Telephone Vanderbilt 3612-3613.
James Beecroft, Manager John S. Spargo, New York News Editor
LOS ANGELES
5617 Hollsrwood Blvd. Telephone Gladstone 3754.
Ray Murray, Manager Douglas Hodges, Advertising Manager
LONDON
The Bioscope (J. Cabourn, Editor) Faraday House, 8-16 Charing Cross Rd., W. C. 2.
INDEX TO
EDITORIAL CONTENTS
DEPARTMENTS
Short Featm-es 31
Presentation Acts 33
The Theatre 46
The Film Mart 44
Classified Advertising 5o
The Box Office Ticker 49
“What the Picture Did for Me” 51
FEATURES
Los Angeles, by Ray Murray 24
Re-Takes 22
Pictorial Section 25
Service Talks, by T. O. Service 43
Letters from Readers 48
Chicago, by G. S 58
SUBSCRIPTION RATES
United States and possessions —
$3 per year. Canada — $4.50 per year.
Other points of the world —
$6 per year. Single copies, 25 cents.
Advertising rate cards and Audit Bureau of Circulations statements furnished upon application.
In This I
ssue —
TTERALD’s Production Directory introduced as weekly feature;
Budget figures to be included in review of studios activities — Costly presentation and cheap pictures wrong, says James R. Grainger in praising editorial by Martin J. Quigley.
New season’s bookings to cost West Cocist Theatres $5,000,000, according to Harold B. Franklin, president; To play product of eight companies — New York ownership of theatres is vital problem confronting industry, declares observer.
The motion picture market for first three months of new season;
Herald presents complete tabulation of attractions now being offered exhibitors — ^Negotiations for transfer of L. & T. to B. & K. to be concluded this week.
METRO-GOLDWYN-MAYER cuts “Callahans” to comply with demands of Irish; Picture receives approval of dhurch dignitaries — Albany exhibitors say question of low admissions is no business of exchanges; Companies differ, however.
Two of season s roadshows, “Wings" and "The Patent Leather Kid,” open
on Broadway Injunction gives sedate
Roosevelt exclusive showing of fight pictures Move for further protection
blocked.
C ALE of stock in fake film firms is to be probed by government — First issue of M-G-M News is released with showings in Chicago — Jannings renews Paramount contract.
Minnesota fire law hits at itinerant shows — West Coast president sees better pictures as certainty for new season Oklahoma theatre costing quarter of
a million opens in September.
|_) AUL ASH bandshow policy is spreading throughout country; More than 200 theatres have adopted it — Do you have trouble in raising admission prices? Exhibitors tell how to Scotch complaints.
j '' ESTIMONY in West Coast case to be J concluded on August 23 Screen the
atre is school of tolerance, says Milliken of Hays office — Rayart completes six on new schedule.
T EP F LAZARUS joins West Coast sucJ ceeding Freddie Schader, resigned — Frank Healey, Massachusetts exhibitor, dies — Trade in key cities to preview United Artists’ new product Estelle Tay
lor leaves U. A.
Next Week: Presentation in the Smaller Towns