Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Jun-Sep 1927)
Leaf #:
000989
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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August 27, 1927 EXHIBITORS HERALD 3 ^olid ^eek t)f new era pictures Now comes the big week of the year for movie fans— 10th Annual Paramount Week when the best theatres everywhere show one solid week of Paramount Pictures only. Greatest Paramount Week of all— because Paramount Pictures were never better. Come — see all the new ones, catch up on the good ones YOUR TOWN joins in the Paramount Week Celebration! FIRST RUN THEATRE Sept, i, S, 6, 7 CLARA BOW in “HULA” Sept, a, 9, 10 ADOLPHE MENJOU in “SERVICE FOR LADIES’* PLAZA— 85 E, BROADWAY Sept. 4-S — Clara Bow 8s Esther Ralston in "Children of Divorce.’* Sept. 6-7 — Eddie Cantor in “Special Delivery.” Sept. 8-9 — Raymond Griffith in “Time to Love.” Sept. 10 — Zane Grey’s "The Mysterious Rider” with Jack Holt. NORTHVILLE— CAPITOL Sept. A — Bebe Daniels in “Senorita.” Sept. 5 — Florence Vidor in “The World at Her Feet.” Sept. 6— Ed Wynn in "Rubber Heels." Sept. 7 — Richard Dix in “Knockout Reilly.” Sept. 8 — Zane Grey’s "Drums of the Desert” with Warner Baxter. Sept. 9 — Lois Moran in "The Whirlwind of Youth.” Sept. 10 — Gilda Gray in "Cabaret.” “If it’s a Paramount Picture, it’s the Best Show in Town” ^ this ad free in your local or key city newspaper if you book Paramount Week solid. Already set for 2000 newspapers reaching a combined circulation of over Fifteen Million! I Tie up your theatre to the nation-wide celebration of the New Era in Motion Pictures during Paramount Week, September 4th to 10th. The only special '^Veek” in the business that means nything to exhibitors. Because it’s the only ''week” that means anything to the public the exhibiar serves. ^ You get free newspaper advertising, free ad sales items, mats, one-sheets, etc. You get Le accumulated prestige of ten years’ national advertising of Paramount Week. And you get |hose great 100% Paramount Pictures in the modern manner, the talk of a nation. ^ See ^he Paramount salesman today and celebrate with a solid week of "new era” pictures. lOth annual paramount w September 4th to e e k 10th