Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Jun-Sep 1927)
Leaf #:
000991
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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August 27, 1927 EXHIBITORS HERALD LLOYD HAMILTON Year after year Educational carries on an impressive national advertising campaign. . . . Whetting the appetites of millions of steady picture goers for the irresistible fun and merriment, the speed, pep, punch, novelty and charm of Educational Short Features. . . . Driving them into the theatres where EducationaVs uniquely different comedies, novelties and news reels are shown. Inducing them to go again and again Entertainment That Never Lets Down Advertising That Never Lets Up! to see the new Educational releases — to become your regular patrons, if you feature them and because you feature them. During 1927, 34 full pages are being employed in the six leading fan publications to teach fans to prefer Educational Pictures. Show Educational Pictures on every program — exploit them — then all this advertising will work directly to increase your patronage and profit. ^ipiitor^nei^ineclte9 Up/i/iy Smwn Gomedks Tuxedo Comedies With Johnny Arthur OUTDOOR SKETCHES By Robert C. Bruce BIG BOY Juvenile -COMEDIEShelix the CARTOONS by Pat Sullivan Cuiio5itieS Produced by WALTER PUTTER HAMIltom I * COMEDIES ^ OROTHY COMEDIES KINOGRAMS The News Reel Built Like a Newspaper. Twice-a-Week 'COMEDIES LYMAN H-HOWE5 HODGE-PODGE MERMAID COMEDIES Jack White Productions Member Motion Picture Producers and Distributors of America, Inc. Will H. Hays, President DOHOTHy DEVO/IE